Partner Showcase

MediaMind (formerly Eyeblaster)

Eyeblaster enables interactive agencies, advertisers and publishers to harness every aspect of their cross-channel digital advertising campaigns through MediaMind.

Description

Eyeblaster's MediaMind gives marketers the power to plan, create, execute and measure digital campaigns that change the rules of engagement. The integration of MediaMind and Adobe's Genesis creates a comprehensive view by combining web analysis with ad campaign performance metrics. Linking these two trusted sources of data provides an end-to-end vision and clearer insights into the effectiveness of the digital spend and its ROI.

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Features

  • Automatic data synchronization between Eyeblaster and SiteCatalyst
  • Evaluate success with user-defined measurement parameters
  • Comprehensive campaign data helps maximize ROAS
  • Measure effectiveness of branding campaigns
  • Optimize ad serving based on user behavior