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  • DoubleClick DFA
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DoubleClick DFA

From impression to conversion and everything in between.

Description

Through the DoubleClick DART for Advertisers (DFA) integration with Adobe SiteCatalyst® Web analytics platform, advertisers and agencies now have deeper insight into campaign performance and post-click visitor behavior. Armed with this greater visibility into visitor behavior and preferences,agencies and advertiser can better optimize campaign placement, creative and on-site conversion.

Features

• Integrated Reporting - Automatically synchronize data between DoubleClick and Adobe for streamlined business processes.
• Deeper Customer Insight - Gain directional insight to optimize campaign placement, creative, and on-site conversion based on post-click visitor behavior and preferences.
• Lifetime Visitor Analysis - Measure campaign effectiveness by multiple user-defined success events and lifetime value.