Data Discovery

Companies have traditionally used relational databases, that are optimized for high transaction volumes, to record and store information on business transactions. Similary, they employ Business Intelligence tools and data warehouses, that are optimized for query performance on complex data sets, to glean insights on how their business is performing.

However, there is a class of business problems that requires rapid analysis of large volumes of ever changing data -- for instance, ATM transactions or trading desk data at a financial institution, RFID tag scans in a supply chain, application log files for software systems, point of sales data at a retailer or reservation transactions at a travel desk. These transactions are characterized by:

• A very high volume of relatively de-normalized transactional data
• Rapidly evolving data, so real time analysis is critical to business success
• A need for powerful visualizations to infer meaning out of very large datasets

It’s difficult to analyze these high volume and rapidly evolving datasets using traditional BI products. Using Omniture Discover OnPremise for data discovery gives users the freedom to take large data sets and manipulate them with an easy-to-use and powerful visual interface. It enables you to:

• Make faster, informed decisions based on rapid data discovery on billions of records
• Work intuitively with a visual interface to define free-form queries and view responses
• Navigate from high level trends down to the contributing data at its most granular level
• Have flexibility to add new sources of data in a matter of minutes, not days
• Extend the data model, or dimensionality of the analysis, without re-building data cubes