Giving visitors the best answer through SiteSearch™

More than half of Web site visitors use search to find products and services. Are you providing search results that convert?

SiteSearch users can

• Drive Visitor Conversion through Search
  Promote the top performing products and content in SiteSearch results using marketer-defined business rules and analytics-based performance metrics such as conversion, revenue and page views.
• Deliver More Relevant Search Results
  Guide visitors to the most relevant content by enabling them to refine search results based on marketer-defined information categories such as products, services and support.
• Provide a More Dynamic Search Experience
  Control and change the presentation of search results based on business rules related to the type of search, the visitor or the context of the results. Present diverse search results separately on the search results page, allowing visitors to select the category of content most relevant to their needs.
• Sell More With Content Spotlighting
  Assign business rules to keywords that automatically spotlight promotional and related content along with search results.
• Gain Intelligence about Visitor Search Behavior
  Track search results pages to analyze visitor search behavior and determine which search terms drive conversions sales for individual products, product lines and product categories.

SiteSearch Capabilities include:

• Ability to create search results ranking rules driven by metrics from any SiteCatalyst report suite
• Integration of offline data with analytics-based metrics to influence search ranking business rules
• Compare Web site search behavior to browsing behavior to determine the most effective paths to conversion
• Automatically display dynamic search result refinement options based on product attributes
• Support for a broad range of file types, including HTML, Adobe PDF and Microsoft Office formats
• Template editor provides seamless matching of search results to a site’s look and feel
• Target promotional content for specific keywords in the context of search results
• Integrate third-party content into search results for specific keywords

Omniture SiteSearch helps marketers increase Web site conversion by connecting visitors with the information, products and services they seek—quickly and easily. To learn more, download the SiteSearch product overview.