News about Adobe, featuring Omniture® technology
- Dec 16, 2002
Discovery Channel Discovers Omniture's SiteCatalyst
"Of all the products we evaluated, SiteCatalyst was the only one that was able to address all of our online analysis needs," said said Christina Zamoff, Director of eCommerce for The Discovery Channel. "We have been very impressed with the product's ease of use and complexity as well as the depth of available data." -
Dec 11, 2002
18th Annual Codie Award Finalists
Omniture is one of only two companies to win in two 2003 Codie Award categories: - Best Application Service Solution
- Best eCommerce Solution
- Dec 09, 2002
North America Bytes: Zions Bancorporation has selected SiteCatalyst from Omniture to provide real-time analysis for their Web activities.
"One of the important things we were looking for was a product that could give us immediate insight on not only individual bank websites, but also global information across all of our web properties," said Mike DeVico, chief information officer of Zions Bancorporation. "It is important for us to understand trends taking place throughout our properties, how customers are finding us and what we can do to better serve their banking and investments needs." -
Oct 07, 2002
Media General Selects Omniture's SiteCatalyst(TM) to Provide Accurate, Real-Time, Actionable Analytics
The functionality found within SiteCatalyst has made it possible for Media General to easily aggregate the immense amount of data generated by their numerous publishing and broadcasting sites. This information is then available for complex analysis through real-time reporting as well as reporting on historic site data. These reports enable advertising agents to track online usage of the site and editorial staff to track the effectiveness of different stories and online publications. As a result, both groups are better equipped to make decisions which significantly impact the success of their business and improve ROI. - Sep 16, 2002
What makes an online store usable? Experts offer tips (Subsection: Web Analytics Tools Popular)
New York-based Jupiter thinks that service revenues will rise by 79%, while software revenues will grow by merely 10%.Clearly, Jupiter Research thinks that the future lies in analytical services. Companies like Omniture Inc. of Orem, Utah, agree, offering an analytics service called SiteCatalyst.
- Aug 05, 2002
Omniture Unveils SiteCatalyst 8.0
"The greatest benefit we receive from using SiteCatalyst 8.0 is that we are finally able to determine the value of different content vehicles. Optimum Path and Trended Views have helped us understand how our audience is responding to what they view." - Jul 29, 2002
Maytag Selects Omniture's SiteCatalyst(TM) To Provide Web Analytics (7/29)
Maytag Corporation, a leading producer of home and commercial appliances, has selected SiteCatalyst(TM) to provide real-time web analytics to help them better understand their online consumers. - Jul 25, 2002
Maytag Selects Omniture for Web Site Analytics
Maytag Corporation has selected Omniture's SiteCatalyst™ to provide real-time web analytics to help Maytag better understand online consumers. -
Jun 28, 2002
'Web Analytics' No Longer Means Web Rage
We've started seeing companies offering analytics or data mining from the marketer's perspective. Omniture bears looking in to. -
Jun 26, 2002
PC Magazine Rewards Innovation and Creativity
Omniture's SiteCatalyst wins PC Expo's Enterprise Software Best of Show award. "Technology continues to advance, and we're happy to see a number of incredibly innovative products," says Michael J. Miller, the editor-in-chief of PC Magazine. "Our winners and finalists show tremendous ingenuity, and we're pleased to recognize them." - Jun 03, 2002
Web Analytics ASPs Set to Soar
ASPs that offer hosted Web analytics services are well-positioned to provide that power in the future, according to a report released today by Aberdeen Group, a Boston-based market analysis firm. - May 13, 2002
Enterprise Applications Briefs
Two vendors last week announced service offerings aimed at companies that want to track Web site traffic. -
May 06, 2002
Measurement Firm Rebrands, Intends Catalog Site Focus
Web site traffic analysis firm MyComputer Inc. has changed its name to Omniture and debuted SiteCatalyst, an application that allows e-commerce sites to track product purchases back to the banner that drove them. - May 06, 2002
MyComputer Relaunches as Omniture
MyComputer Inc. today announced the launch of its new identity under the name Omniture. - May 06, 2002
Omniture Announces Release of SiteCatalyst
SiteCatalyst is a completely hosted web-analytics solution that enables marketing managers to see in real-time all the factors that influence the success of their online businesses. - May 06, 2002
MyComputer, Inc Relaunches Company as Omniture
MyComputer, Inc. today announced the launch of its new identity under the name Omniture - May 05, 2002
Vendors Boost Web Analytics
Omniture is positioning its SiteCatalyst offering to take enterprise users beyond traditional site statistics into the more complex data that allows marketing managers to identify and measure the factors that most influence their success. -
Apr 26, 2002
Gannett To Use MyComputer.com
Gannett's 100-plus Web sites will utilize MyComputer's SuperStats Enterprise 7.0 to monitor site traffic, marketing initiatives, and advertising campaigns. The program is Web-based. - Feb 06, 2002
What are visitors to your site up to?
To find out what visitors to your site are up to, you can either do it yourself with log analyzers or save yourself the trouble and outsource the analysis problem. - Jan 21, 2002
How Can a Dot-Com Be This Hot?
Dearing explains excitedly that executives have had access to the data in this format for only four months or so, that it's "great" and "amazing," and that it has already helped the company's marketers "improve the efficiency of eBay's front page ten times."
The winners will be announced on May 6th at the 2003 Codie Awards Gala in the Palace Hotel, San Francisco.
Historical Information:
Note to Readers: The press releases, presentations and printed remarks and materials are included on this web site for historical purposes only. The information contained in these documents should be considered accurate only as of the date of the relevant document. This information may change over time. Visitors to this web site should not assume that the information contained in these documents remains accurate at a later time. We do not have any current intention, and expressly disclaim any obligation, to supplement, update or revise any of the information in these documents.
