News about Adobe, featuring Omniture® technology

• Dec 18, 2006
  Josh James: Building a Business that Counts
  Omniture's founder and CEO has not only created one of the Web's top analytic software and services companies—he's taken it public.
• Dec 15, 2006
  Omniture Genesis Is The Right Move
  Omniture has partnered with various companies in the industry to take web analytics to next level. These partnerships will allow Omniture's customers to easily integrate different marketing applications and truly help them move toward actionable web analytics.
• Dec 12, 2006
  Omniture Gets Closer to Partners
  Web analytics provider Omniture has unveiled a new platform to simplify the process of integrating results from marketing applications from partners into its analytics program.
• Dec 12, 2006
  Omniture Unveils Marketing Integration Technology
  Web analytics firm Omniture today unveiled a technology platform that the company claims will allow Web site operators to integrate their online marketing applications and get a single view of the data from the various sources.
• Dec 12, 2006
  Omniture integrates marketing application with 30 clients
  Online business optimization services firm Omniture Inc. debuted a new plug-and-play platform that automates the integration of marketing applications into the Omniture Online Business Optimization platform.
• Dec 07, 2006
  How Golfballs.com is driving up sales 30% year-over-year
  While demand for personalized products is strong, the retailer has also taken several steps to make it easier for shoppers to find personalized products on its site and process orders. Using web analytics from Omniture Inc., for instance, it has identified areas where it can simplify the search and navigation for personalization options, which include imprinting golf balls with personal photos or funny messages like, “Hey Will, Hit the ball, not the grass!”
• Dec 05, 2006
  Omniture (OMTR) Expands Domestic Alliance with GSI Commerce (GSIC)
  Omniture, Inc. (NASDAQ: OMTR) announced it has expanded its domestic alliance with GSI Commerce (NASDAQ: GSIC).
• Nov 13, 2006
  Web Analytics Software Starts To Attract Big Companies
  Omniture (OMTR) Chief Executive Josh James, who dropped out of Brigham Young University one semester shy of a college degree in 1996, may have the last laugh.
• Nov 10, 2006
  Following the customer
  Behavioral tracking continues to be the hot topic in advertising circles this season, but it is just as critical now for the e-commerce segment. E-tailer Home Décor Products Inc. is a Web-only collection of eight sister sites that sell to the home and garden set. Their stable of destinations include Heckinger.com, KnobsandThings.com, and HomeClick. Using business optimization software from Omniture, Inc. the $80 million company has been drilling its own traffic data and applying the intelligence in a number of ways: from cross-selling and remarketing the customer base to analyzing the results of its own search keyword buys in order to filter and refine marketing strategies. You can come at behavioral data from several directions. Director of Marketing Christal Condon let us tag along as she tails her shoppers and divines both merchandising and marketing strategies from their every move.
• Oct 27, 2006
  Interview: Analytic tools can yield results
  Interview: Analytic tools can yield results Neil Morgan of Omniture finds firms need to catch up handling sales data
• Oct 12, 2006
  Allurent partners with Omniture to measure e-commerce transactions
  Omniture's ActionSource measuring tool pairs with Allurent's Flash-based shopping cart interface, Allurent Buy, to gather nearly real-time results from an intuitive, single-page shopping experience.
• Oct 05, 2006
  Big Deal
  By letting suppliers peek at analytics (provided by Omniture), Blinds.com gets better deals and higher profit.
• Oct 02, 2006
  Cancer Treatment Centers of America Improve Online Patient Care with Omniture SiteCatalyst
  CTCA believes they can better serve, educate and reach their patients by optimizing the online customer experience. With SiteCatalyst, CTCA has real-time, accurate data that provides the information needed to be proactive in their online marketing efforts, making business-critical decisions based on evidence. The company can now identify areas on their Web site that need improvement, make changes and validate whether those changes were effective.
• Oct 02, 2006
  Pedals to the Metal
  Baseline's ranking of the 50 business software companies with the biggest year-to-year growth finds that eight of the top 10 offer software as a service. Omniture is ranked #2.
• Sep 29, 2006
  Omniture launches UK partner scheme
  Web anaytics software provider Omniture has launched a consulting solution and agency partner programme in the UK.
• Sep 28, 2006
  Five Must Do’s for Online Holiday Selling
  Web analytics have been Santa’s gift to retailers. In the past decade, these tools have grown beyond simply reporting page views to offering powerful optimization capabilities that maximize your revenue potential.
• Sep 28, 2006
  Five Must Do’s for Online Holiday Selling
  Web analytics have been Santa’s gift to retailers. In the past decade, these tools have grown beyond simply reporting page views to offering powerful optimization capabilities that maximize your revenue potential.
• Sep 19, 2006
  Omniture’s SiteCatalyst 13 assesses web systems
  Business optimisation specialist Omniture has launched version 13 of its hosted SiteCatalyst software, with enhancements to help firms evaluate how well they are using Web 2.0 technologies to improve their business.
• Sep 13, 2006
  Omniture Adds Optimization Tools for Social Media, Emerging Technologies
  With the latest release of its SiteCatalyst Web analytics platform, Omniture is packaging up technology and best practices guidelines to help clients optimize their sites to get the most out of external sites like blogs and social networks, and internal technologies like rich Internet applications, dynamic site search, and behavioral profiling.
• Aug 17, 2006
  From DM News' Special Report on Web Analytics: Best Practices for Using Web Analytics
  As companies strive to enhance and optimize the effectiveness of their online channel, more and more marketers and business leaders have embraced the growing trend of adding rich Internet applications (RIA) to their Web sites.
• Aug 16, 2006
  Encyclopaedia Britannica Selects Omniture to Optimize Online Customer Engagement
  Encyclopaedia Britannica has selected Omniture SiteCatalyst® to enhance the effectiveness of their online marketing initiatives. With Omniture, Encyclopaedia Britannica will be able to gain insight about visitors coming to their online product offerings at Britannica.com and EB.com to better understand their needs, and as a result, deliver a more compelling and relevant consumer experience.
• Aug 14, 2006
  Free best practice guide for search marketing
  Omniture has released a free best practices guide to help firms improve their search marketing strategies.
• Aug 11, 2006
  Omniture Outlines Seven Steps for More Effective Search Engine Marketing
  Omniture has introduced a guide that outlines seven steps for improving search engine marketing (SEM) effectiveness. Developed by a team of SEM experts and practitioners, Omniture outlines analytics-based best practices for a new class of smarter search marketers (aka 'Smarketers') who have the skills, the tools and the insight needed to drive higher levels of ROI from their keywords.
• Aug 04, 2006
  Cancer Treatment Centers of America Takes Online Patient Care to the Next Level With Omniture
  Omniture announced that Cancer Treatment Centers of America (CTCA), increased their online patient reach by 42 percent after implementing Omniture's Web analytics solution, SiteCatalyst. Taking action on information generated by the analytics engine, the healthcare services portal also streamlined their search engine marketing process, reducing the cost of building patient relationships by 17 percent within the first month.
• Aug 02, 2006
  Salesforce.com signs with Omniture
  Salesforce.com is beefing up its analytics capabilities with alliances with Omniture and Informatica.
• Aug 01, 2006
  Increase Sales, Reduce Advertising Expenses By 25%
  Furniture.com uses Omniture to gain 10,000 new site visitors within two months and increases conversion rates for retail partners with specialized search criteria.
• Jul 28, 2006
  Salesforce.com Selects Omniture to Measure and Optimize Global Web Properties
  salesforce.com has selected Omniture SiteCatalyst® to measure and optimize the salesforce.com Web properties, including the salesforce.com corporate Web site and the AppExchange. Salesforce.com selected Omniture because of its enterprise scalability to meet its increasing Web traffic, the flexibility and functionality needed for reporting and visibility and Omniture's ability to support global initiatives through multi-byte characters, international currency and multiple languages.
• Jul 28, 2006
  Omniture Gathers European Momentum With 100 European Customers
  Omniturehas acquired more than 100 customers in Europe for its hosted Web analytics service. Some of the new customers signing up for the service in 2006 include: ABN Amro, ADT, Archant, Avis Europe, BT, Budget Rent a Car, Center Parcs, CMP Information, CNET, easyMobile, hotels.com, IncrediMail Ltd., plumbworld.co.uk, Relactions, Roche, SkyEurope Airlines, Synthesis Bank, Gizoo.co.uk, TPG Post, Waitrose and Zenith Windows.
• Jul 27, 2006
  Web analytics expands to measure value of rich media on sites
  The use of rich media is becoming standard at major retail sites, and web analytics provider Omniture has extended its offering with one of the first tools to measure the performance of rich media on sites.
• Jul 27, 2006
  Omniture Expands Patent Portfolio With Purchase of Nine Patents From IBM
  Omniture announced the recent purchase of nine patents from IBM related to inventions and technology in the Web analytics, business optimization and behavioral targeting area. With these new additions, Omniture's internal patent portfolio now includes 14 issued patents and 44 patent applications pending.
• Jul 26, 2006
  Omniture Appoints Former MyFamily.com Executive as SVP of Corporate Development
  Omniture, Inc., a leading provider of online business optimization software, today announced the appointment of Mike Dodd as senior vice president of corporate development.
• Jul 25, 2006
  Omniture Recognized for Industry and Technology Leadership
  Omniture was recently named the leading on-demand Web analytics provider by revenue in a report by IDC, an independent global research and advisory firm for the technology industry. The report highlights Omniture's revenue growth from 2004 to 2005, stating "Omniture experienced very high growth in 2005... and is now the leading on-demand Web analytics provider by revenue."
• Jul 20, 2006
  Omniture Cultivates Customer Success With Launch of Regional User Groups
  Omniture announced the successful launch of their regional customer user group program, developed to provide Omniture clients with additional hands-on opportunities to hone their Web analytics practices and network with other members of the Omniture community. Held in six major cities across the United States, more than 300 marketing and business professionals representing 178 companies attended the free user groups to learn best practices, share ideas and discuss experiences regarding the most effective ways to leverage Omniture's solutions for their online channels.
• Jul 12, 2006
  Omniture Receives Sears 'Partners in Progress' Award
  Chosen from among more than 40,000 suppliers and vendors, Omniture was recognized for its teamwork and contributions in partnering with Sears to build lifetime relationships with customers.
• Jun 21, 2006
  Pegasus Associates Boosts Online Sales With Omniture
  Pegasus Associates, a provider of innovative lighting systems, significantly increased online sales and enhanced the online user experience for its customers by using Omniture SiteCatalyst ®. With the insight provided by Omniture's SiteCatalyst Web analytics solution, Pegasus increased its conversion rate by 55 percent and boosted the sales of its top selling items by 82 percent.
• Jun 19, 2006
  Omniture Gets Flashy
  Omniture Inc has broadened the scope of its web analytics focus to include Flash-based applications, a move intended to shadow an emerging trend of rich media-based Internet application development.
• Jun 16, 2006
  Omniture Tool Improves RIA Measurement
  Web analytics vendor Omniture says its new ActionSource tool will improve analytics for rich internet applications (RIA) by providing native support for ActionScript, the programming language for Flash, Flex and AJAX.
• Jun 15, 2006
  MSN Tests Engagement With Viral Giveaway Campaign
  Omniture provides tracking for new MSN "Flutters."
• Jun 15, 2006
  Omniture Improves Flash Application Measurement Tools
  Omniture and its competitors have been able to track Flash interaction with JavaScript for years. The difference now is that Omniture ActionSource provides native support for ActionScript, the programming language for Flash, Flex and AJAX. That means developers no longer need to worry about developing extra scripts to enable analytics, and it eliminates performance bottlenecks and interaction points where inaccuracies can be introduced, according to Greg Dowling, senior analyst at Jupiter Research.
• Jun 15, 2006
  Omniture Introduces Rich Internet Application Reporting Solution
  Omniture introduced Omniture ActionSource, a Web analytics solution for reporting on Flash-based applications.ActionSource is unique in that historically, developers have had to manipulate data through JavaScript and ActionScript in order to generate Web analytics reporting on their Flash-based applications.
• Jun 13, 2006
  Web analytics tool launched for Flash sites
  The Omniture ActionSource solution is designed to overcome and simplify the current methods of measuring rich media pages compared to traditional HTML or Java based pages.
• Jun 06, 2006
  Omniture SearchCenter: Generates Search Marketing Success for Over 120 Enterprise-Class Organizations
  Since the Omniture SearchCenter launch in July 2005, more than 120 customers, including Computerworld, Education Success, F2 Networks, Hyatt Hotels, JetBlue Airways, KEO Marketing, LifeMed Media and Temel, have deployed SearchCenter to define and streamline their search engine management (SEM) initiatives.
• Jun 02, 2006
  Omniture Selected as One of the World’s Top 50 ASPs
  Omniture, a leading provider of online business optimization software, was recently selected as one of the world's top 50 application service providers (ASPs) according to ASPnews. Specifically, Omniture was recognized as a Top 25 ASP Provider along with other innovative organizations such as EmailLabs, RightNow, Salesforce.com and WebEx.
• May 31, 2006
  Omniture évalue les sites Web et s'engage sur les résultats
  La société américaine analyse et optimise les sites et les campagnes Web, avec ses deux logiciels, SiteCatalyst et Search-Center.
• May 31, 2006
  Omniture automatise les campagnes de liens sponsorisés
  L'éditeur de solutions d'analyse de trafic pour site Web, Omniture vient de lancer un outil qui permet aux sites de e-commerce d'identifier les moteurs de recherche et les termes employés qui génèrent le plus de revenus et qui affichent les meilleurs taux de transformation.
• May 31, 2006
  VeriSign CFO Joins Omniture's Board of Directors
  Omniture, a leading provider of online business optimization software, today announced the appointment of Dana L. Evan, chief financial officer (CFO) and executive vice president of finance and administration of VeriSign, to its board of directors. Evan is the seventh member of Omniture's board of directors.
• May 29, 2006
  Omniture Launches SearchCenter in Europe
  European businesses can now see exactly what search terms and search engines drive the highest levels of conversions on their Web site, with the launch today in Europe of SearchCenter™ from Omniture, a leading provider of Web analytics and online business optimisation software.
• May 26, 2006
  Omniture Launches SearchCenter(TM) in Europe
  European businesses can now see exactly what search terms and search engines drive the highest levels of conversions on their Web site, with the launch today in Europe of SearchCenter(TM) from Omniture, a leading provider of Web analytics and online business optimisation software.
• May 18, 2006
  Must-Read Results from Online Lead Generation Campaign Tests--Which Banners, Landing Pages & Forms Work Best
  Whether you're trying to get busy business execs to click on your banner or you'd like (many) more prospects to fill out online forms for webinars or white papers, review this Case Study immediately. (Note: We rarely label stories "must read" so this is a fairly big deal...)
• May 18, 2006
  Analytics-enhanced site search boosts conversion rates at 4inkjets.com
  With Omniture Web analytics, 4inkjets.com online conversion rate jumped from 6% to 9.5%.
• May 18, 2006
  How Blinds.com uses web analytics to set retail prices with suppliers
  Approaching its first anniversary of the use of web analytics, Blinds.com reveals that the technology has not just helped with fulfilling shoppers’ desires but also, and perhaps more important to the bottom line, with improving negotiations and relations with its product suppliers.
• May 17, 2006
  DM News' Essential Guide to Interactive Marketing: JetBlue Airways
  Eighty percent of JetBlue Airways’ revenue comes through its site at www.jetblue.com. The airline uses Omniture to tap into customer behavior and trends and see what’s working on its site.
• May 16, 2006
  Analytics Analysis For Search Marketers
  A search marketer provides insight into some of the complex analytics features that are not readily apparent to many of the marketing professionals in the search industry.
• May 16, 2006
  Omniture opens office in London and Paris
  Web analytics software and online business optimisation software provider Omniture opened offices in London and Paris this week. The move comes as the company seeks to consolidate its position as the market leader in its field in the US.
• May 16, 2006
  How to Get BizRate Survey Takers to Buy More From Your Site (Plus 4 More Ecommerce Boosters)
  Omniture customer DirectlyHome.com describes how to optimize ecommerce.
• May 16, 2006
  Omniture Strengthens European Presence With Launches in UK and France
  Omniture, a leading provider of on-demand Web analytics and online business optimisation software, launches today in Europe with the opening of offices in the UK (London) and France (Paris).
• Apr 19, 2006
  How World Wrestling Entertainment's Online Store Increased Conversions 200% in One Year
  Last year WWE's online store increased conversions 200% and overall ecommerce revenues by 120%. That's about 95-points higher than e-retail norms. How did they do it? Discover seven specific tactics -- each based in Web analytics lessons that other eretailers might be able to apply as well.
• Apr 13, 2006
  Omniture Solution Network Includes Over 80 Third-Party Partners
  Omniture, the provider of online business optimization services, announced the Omniture Solution Network, the Web analytics industry's first partner program that brings together accredited best-in-class marketing technology providers and certified leading marketing consulting companies to provide the technology, tools and expertise needed to increase the effectiveness of online marketing.
• Apr 03, 2006
  Omniture appoints vice president of channel sales
  Mark Dillon, with 16 years of sales and sales management experience in the analytics, e-commerce and B2B industries, has been named vice present of channel sales for analytics provider Omniture Inc.
• Mar 31, 2006
  Execs & Accounts for March 31, 2006
  Omniture promoted Mark Dillon to VP of channel sales, a new post. He was previously senior director of channel sales, prior to which he held sales positions with WebSideStory.
• Mar 31, 2006
  Omniture announces partner program
  Omniture announced the Omniture Solution Network, a partner program for the Web analytics industry. The program brings together technology companies and marketing consulting companies to help clients improve online marketing.
• Mar 30, 2006
  Omniture Plays Matchmaker for Its Partners
  Designed to leverage the company's partner and consulting network, the Omniture Solution Network will combine Omniture's Web analytic solutions and services into a unified network, which currently includes more than 80 partner companies.
• Mar 30, 2006
  When golfers sleep, Golfballs.com turns off the lights at Google
  Using Omniture Inc.’s SiteCatalyst web analytics tool, Golfballs.com determines the times of day that shoppers arriving through Internet search convert at the highest rates.
• Mar 01, 2006
  Out-of-This-World Results
  Miami-based Alienware, a manufacturer and retailer of high-performance computer systems, transacts approximately 85 percent of its business online. As the nine-year-old company grew from two childhood friends tinkering with ways to supercharge ordinary PCs for optimal gaming use into a $173 million global business, so did the need for a sophisticated web analytics solution. Omniture was the answer they were looking for.
• Mar 01, 2006
  Web Analytics: The key to sites that sell
  With the growing complexity of analytics, just as with most web-oriented technology today, retailers are looking for more than just software and a licensing agreement. Omniture has responded to that demand with a consulting service that helps customers understand how Omniture’s services fit into the big picture. “A lot of retailers became involved with analytics because they bought a tool, but then they started asking questions like, ‘We know how many page views we have, but now what do we do with that information?’” Belkin says. “Services such as education and consulting relationships have become important in the past year or two.”
• Feb 27, 2006
  Customer Focus Breathes New Life Into Furniture.com
  Furniture.com hired Omniture to learn more about the performance of its online communications. As a result, Furniture.com boosted online registrations 50 percent by moving its signup information to a different on-screen location, while cutting overall advertising spending dramatically. In addition, Furniture.com now has additional insight into abandoned carts online and other attempted purchases gone awry, leading to a 350 percent conversion rate with one retail partner.
• Feb 16, 2006
  Omniture Helps Alienware Drive $100M in Annual Online Sales
  Alienware is using the Omniture SiteCatalyst suite to boost ROI through its online channel. Its services helped drive $100 million in annual online sales.
• Feb 09, 2006
  Omniture and SAXOTECH Join Forces for Web Publishing and Analytics
  By aligning resources, the two companies will develop a one-stop solution for automated Web publishing and provide critical traffic analytics information that will empower SAXOTECH's online publishing partners and media companies to better understand and respond to online business opportunities.
• Feb 08, 2006
  Wood design company polishes Web site with Web analytics
  SiteCatalyst has uncovered key insights that are moving the company forward. “Getting real-time analytics from our online catalog has really dramatically improved the way we go to market with new product introductions,” Enriquez said. “I can see exactly what products our visitors are looking at and buying, and track which product sizes are most popular.
• Feb 02, 2006
  How site search helps to increase sales at Delightful Deliveries
  Delightful Deliveries is using analytics from Omniture to figure the best page designs and site-search results.
• Jan 30, 2006
  Omniture names a vice president of finance
  Web analytics developer Omniture Inc. has appointed Patrick Kelliher as vice president of finance. Kelliher will report directly to chief financial officer Mike Herring and will be responsible for all worldwide financial accounting policies, procedures and reporting.
• Jan 19, 2006
  For the Record
  Omniture received the highest score for currently offering a compilation of both product capabilities and service and support. Omniture also received the highest score for product direction.
• Jan 12, 2006
  Retailers buy into hosted applications
  Alienware depends on integration between two hosted IT applications to hone its marketing efforts. It's one of the first companies to take advantage of a new partnership between Web analytics vendor Omniture and advertising technology provider DoubleClick that allows users to tie together click-stream data from a Web site and e-mail marketing data.

  "It sounds simple and a no-brainer, but this relationship is the first of its kind," says Bill Brown, director of e-commerce and demand generation at the Miami-based retailer.

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