News about Adobe, featuring Omniture® technology

• Dec 30, 2003
  Website Analytics Firm - Omniture - Recognized by Software & Information Industry Association as Codie Awards Finalist
  SiteCatalyst 9.5 has been recognized as a Codie Awards Finalist in the category of Best Business Software Product or Service by the Software & Information Industry Association (SIIA).
• Dec 15, 2003
  LAMPS PLUS Sheds Light on E-promotions
  In an effort to enhance consumer satisfaction, LAMPS PLUS has secured the services of Omniture Inc., a leading provider of adaptable, next-generation Web analytics. Utilizing Omniture's SiteCatalyst LAMPS PLUS has reduced online advertising cost per acquisition (CPA) by 30 percent.
• Dec 10, 2003
  Decision Support for Advertising
  Lamps Plus gets granular, learning how each component of its advertising is or isn't paying off
• Dec 08, 2003
  Omniture hires Mellor as VP-marketing
  Omniture, a Web analytics company, has named John Mellor VP-marketing. Mellor was previously senior VP-marketing and business development for Frontline Educational Products, a direct marketing company.
• Dec 05, 2003
  Analytics player Omniture hired John Mellor as VP of marketing.
  Analytics player Omniture hired John Mellor as VP of marketing. Mellor was most recently senior VP of marketing for Frontline Educational Products, and he has held senior posts with RichFX and Viewpoint, an interactive media technology company.

  "John not only brings marketing expertise, but a strong management background that Omniture can draw on as it continues to grow," said Omniture CEO Josh James.

• Nov 25, 2003
  Omniture's ClickMap(TM) v2 Reveals Revenue and Conversion
  "We have found ClickMap v2 extremely beneficial in analyzing the individual elements on our site pages. It helps us clearly see how our customers are reacting to our content. These new features now provide us with the complete downstream impact of an individual element and how it relates to our site goals of revenue and conversion" said Mike Frazzini, vice president of technology and operations for eBags, the world's largest retailer of luggage, handbags, backpacks, bags and accessories for all lifestyles. "By incorporating this additional information into ClickMap, Omniture continues to lead the way in providing easily accessible, understandable information that helps their customers achieve business success."
• Nov 24, 2003
  Omniture's ClickMap(TM) v2 Reveals Revenue and Conversion
  This Innovative Report, Pioneered by Omniture, Now Superimposes Revenue, Orders, Cart Additions, Conversion Funnel and More, Directly on Web Pages, Providing a Visual Analysis of Behavior
• Nov 24, 2003
  Omniture's ClickMap(TM) v2 Reveals Revenue and Conversion
  For the first time, online marketers can now browse their website and visually understand analytic data detailing the value of each piece of content. These additions highlight visitor behavior and ROI of page elements at a much greater depth
• Nov 11, 2003
  eBags hikes sales with new customer profile features
  A good way to win over shoppers is by showing them how other customers use its products, eBags.com has found. Its new customer profile sections have already led to product sell-outs.

  EBags created the profiles in-house and uses technology from Omniture Inc. to track how customers click through them.

• Nov 11, 2003
  Sheplers Looking to Round-Up Shoppers with Help of Omniture's SiteCatalyst
  "We now expect SiteCatalyst to accommodate all of our reporting efforts. With SiteCatalyst, our buyers can access reports detailing the activity of specific merchandise and use this information to control and maintain our inventory levels. Our marketing department can track the success of email campaigns. Our development department can review site and visitor information that will help us refine our eCommerce process. Each of these departments and individuals has unique logins allowing them access only to the information they need for their job function. In the past, this information was not easily accessible and required a considerable amount of development and support time. With SiteCatalyst, we are streamlining our processes."
• Nov 11, 2003
  Sheplers to Scrutinize Web Site Activity
  Sheplers will replace a "fairly elaborate in-house reporting system" it's used along with an existing Web analytics application, the company said. The new system, from Omniture, Orem, Utah, will handle all the company's online reporting efforts
• Nov 10, 2003
  Western Wear Retailer Lassos Web Analytics Solution
  Sheplers has implemented the Omniture SiteCatalyst application to provide real-time analysis of customer, visitor, and e-commerce activity. SiteCatalyst will empower online marketing managers at Sheplers to measure success and drive ROI by providing immediate insight through relevant reports about visitor and customer interactions with the retailer's Internet site.
• Nov 10, 2003
  Western apparel retailer Shepler's will use Omniture's SiteCatalyst to analyze surfing and e-commerce activity on its site, as well as the effectiveness of e-mail campaigns.
  The company said it wants to deepen its understanding of customers' online shopping behavior and the impact e-mail sign-ups and catalog requests have on its bottom line.

  "We now expect SiteCatalyst to accommodate all of our reporting efforts," said Trent Minneman, manager of e-commerce for Sheplers.

  SiteCatalyst replaces an in-house reporting system, Shepler's said.

• Nov 04, 2003
  Preachers Of The Converted: Web Tracking Experts Debate Definitions, Measurability Of Online Conversion Rates
  "Now that we have a degree of certainty through Omniture, we are confident," says Avi Steinlauf VP of Revenue Management at Edmunds.com. And who notes Edmunds.com wasn't satisfied with the third-party traffic performance data it was getting in the past.
• Oct 27, 2003
  Web Redesigns for the Holidays
  Now, with software from companies like Omniture executives can scan graphical displays showing, at a glance, frequent bail-out points for online customers and other vital statistics.
• Oct 27, 2003
  E-Commerce Report; As the holidays approach, online retailers seek to spiff up their sites and minimize consumer frustration.
  Online retailers are engaged in flurry of operational and cosmetic enhancements in preparation for holiday season; analysts say efforts are improving online shopping as industry increasingly understands how to help customers shop with minimum of frustration; complete Web site redesign by Dell Computer.

  Now, with software from companies like Omniture, executives can scan graphical displays showing, at a glance, frequent bail-out points for online customers and other vital statistics.

• Oct 24, 2003
  SFIMA plans Web analytics discussion
  The South Florida Interactive Marketing Association will present a case study on business goals on Nov. 12, at the Tower Club in Fort Lauderdale.

  For the final 20 minutes of the program, SFIMA said product development specialists from Web analytics vendor Omniture will join Hotels.com to discuss trends and answer questions.

• Oct 09, 2003
  New offering from Omniture, Speedera blends analytics with content delivery
  Under the combined offering, Speedera and Omniture will integrate their products` technology to give retailers and other site operators the ability to view from a single interface the effect each type of activity has on the other, correlating site performance and availability with metrics for actual visitor behavior on the site, such as order placement.
• Oct 09, 2003
  How analytics backs up the human cross-sell decisions at Timberland
  Timberland checks merchandisers' knowledge about what makes a good cross-sell suggestion by running clickstream and item affinity metrics through an analytics program from Omniture Inc.
• Oct 07, 2003
  Speedera Teams With Omniture
  Speedera Networks, a provider of content delivery services, and Omniture, a provider of Web analytics to large, complex Web sites, have announced a partnership that is intended to allow Speedera to sell Omniture's product, SiteCatalyst, as part of its SpeedSuite family of services.
• Sep 19, 2003
  The Power of Where in Web Analytics
  This article highlights the evolution of Web analytics and introduces the growing role of geography as well as discusses current, real-world applications that will give direct marketers an edge in the battle for market penetration.
• Sep 03, 2003
  Omniture Enhances Campaign Management, Customized Analysis and Reporting with Release of SiteCatalyst 9.5
  Leading web analytics vendor continues to help drive clients' online marketing success with introduction of new and significantly improved features.
• Aug 28, 2003
  GM Chooses Omniture For Better Web Site Analytics
  When General Motors needed detailed Web site data for its 24-Hour Test Drive promotion, it turned to Omniture. GM's experience shows how intuitive, detailed, and accurate Web data can inform not just Web design, but also OEM operations and strategy.
• Aug 23, 2003
  Build A Better CPG Web Site To Boost Offline Sales
  Prioritizing usability over site appearance. Forrester has evaluated 24 CPG sites across 25 characteristics, such as content, navigation, and customer service. The verdict: Most have basic usability problems, averaging a score of -2.6 on a -50 to +50 scale. CPG firms should alleviate a common mistake -- emphasizing aesthetics over usability -- by focusing redesign efforts on improving navigation, search, and performance, rather than graphic design. Leaders like Procter & Gamble recognize the importance of soliciting user feedback for site design. Other firms should follow suit through usability testing and consumer surveys provided by vendors like Human Factors International, Omniture, and CRM Metrix.
• Aug 23, 2003
  Proving the Case: Conducting Split-Run Tests on Web Sites
  Split-run testing can easily double the speed and halve the cost of developing site features that have proven return on investment. In anticipation of client demand, site analytics vendors including Omniture has incorporated A/B testing reports in their tool sets.
• Aug 20, 2003
  From the trenches: Hewlett-Packard Co.
  in order to drill down deeper, in November HP selected analytics company Omniture Inc., which put Java script tags throughout the site to collect data to help HP better understand customer behavior on the site.
• Aug 14, 2003
  Nothing beats good old-fashioned A/B testing, says Omniture CEO
  A/B testing is a must for marketing and for site design, as DiscoveryChannel.com and MyFamily.com demonstrated in tests aimed at increasing conversions.
• Aug 13, 2003
  Conference Puts E-Commerce Optimism in Perspective
  "There's a level of sophistication that's taken a while to develop. At first people just want to know how many hits their page gets. Now they want to really understand what people are doing online."
• Aug 01, 2003
  High-powered Site Analytics
  Omniture recently released SiteCatalyst 9.0, which introduces three features designed to enable enterprise companies to gain insight into the behavior of their online customers, make educated decisions, and thereby improve business processes and their return on investment.
• Aug 01, 2003
  Web Site Analytics: Show Me The Money
  "Previously, we thought the only way people would be willing to track campaigns was if SiteCatalyst could automatically detect campaigns and automatically provide reporting on how those campaigns were driving results. We still do that, but for those that are willing to make that additional data entry into SiteCatalyst, we can enhance the richness of the reporting they get considerably," says Brett Error, Omniture's CTO.
• Jul 29, 2003
  Choosing Your Perfect Software Match
  You must have site analytics, end of story. And the solution you choose must be able to marry what I call "the 5 Ss": source, stream/scenario, segment, self, and score. The vendor you choose should be able to help you correlate four out of five of these. . Still, Omniture is my top pick.
• Jul 28, 2003
  The Myth Of The Infallible Usability Lab Test
  It states "Use labs as part of a market basket of test methodologies. Usability labs, heuristic evaluations, performance monitors, Web analytics, and surveys all serve important roles in evaluating customer experience. For example, analytics vendor Omniture can track user paths through a site to determine whether or not customers really do slow, stop, or wander off in places where labs point to problems. In addition to validating a problem (or not), this approach can quantify the impact by counting the number of users the flaw affects.
• Jul 11, 2003
  Case Study: MyFamily.com Finds Marketing Accountability
  MyFamily.com, the online network connecting families, has recently increased site conversion rates by 64%. And they have Omniture, a provider of web analytics to large websites, and their SiteCatalyst product to thank.
• Jul 01, 2003
  A Catalyst for Improving On-line Sales
  Discovery Channel gains ability to track what's really happening on its site with Omniture's SiteCatalyst
• Jun 16, 2003
  At last, a way to measure online ads
  Marketers have long quoted John Wanamaker, the Philadelphia retailer who famously said, "Half my advertising is wasted. I just don't know which half." With the Web, online marketers say, they finally know which half.
• Jun 09, 2003
  Building A Customer Experience Metrics Portfolio
  What customers do. Multichannel retailers like Gap or banks like Fleet must first log the facts underlying an experience -- the customer scenarios that blend information gathering, entertainment, transactions, and service requests. They'll depend on telephony reporting from vendors like Avaya or Tellme Networks, agent apps from Siebel Systems or PeopleSoft, or Web clickstream data gathered via tags from vendors like Omniture.
• Jun 02, 2003
  DISCOVERING MARKETING ROI AND IMPROVING E-COMMERCE PERFORMANCE
  "With Omniture's SiteCatalyst, we have discovered that a better understanding of customer needs and behavior leads to significant increases in merchandising and sales."
• Jun 01, 2003
  Omniture: Advanced Analytics for the Enterprise
  Where do the largest, most cutting-edge technology companies turn for Web analytics?
• Jun 01, 2003
  Discovery Site Analysis Opens Eyes
  Discovery Channel Stores, the retail arm of the popular cable broadcaster, has boosted e-commerce revenue with help from traffic analysis software it implemented on its Web site.
• May 15, 2003
  Web analytics bites into a 'cross-channel cookie'
  The latest survey released by Cambridge, Mass.-based Forrester predicts significant growth for the Web analytics space this year. The study, "Why Web Site Analytics Matter," forecasts that organizations will spend $205 million on the tools in 2003, which would represent 15% to 20% growth over 2002.
• May 06, 2003
  Insights - Trends: Case Study: Discovery.com and SiteCatalyst 9.0
  "As far as user interface, SiteCatalyst was by far the best out of all the companies we reviewed," Zamoff says. "We didn't want people having to call an IT person to understand their reports or how to gain access to specific information. Anyone across the business can use SiteCatalyst without IT translation. That was one of the biggest things along with their click-stream analysis and some of the robust reporting they provided."
• May 01, 2003
  The HP-Compaq Merger One-Year Checkup
  Behind the scenes, integration efforts have vastly reduced the number of different Web applications in use and have resulted in use of a single analytics method worldwide [Omniture's SiteCatalyst]. Haas said top-down management directives emphasizing that the integration plan was "sacred" helped accelerate the pace of change.
• Apr 22, 2003
  SiteCatalyst 9.0
  Process analysis and segmentation devices let users track online customers' traffic and behavior patterns in detail to increase online marketing profits. Fall-out rates are calculated by monitoring the sequence in which Web site visitors link to pages.
• Apr 10, 2003
  Analytics boost Discovery.com's search engine traffic by 300% sales by 35%
  The online store at media web site Discovery.com saw a 300% increase in shopper traffic it received from Search engine Google.com after it redesigned its home page based on analytics information gleaned from Omniture, Inc.'s SiteCatalyst analytics tool.
• Apr 01, 2003
  Better analytics help MediaNews Group rate Internet sites
  Having migrated entirely to this ASP arrangement, Shugarts was able to discontinue the accumulation of log files entirely. As webmasters know, this has the potential to speed a server's response times, as the server isn't hitting the hard drive with writes to the log file every time a file is requested. Shugarts said the process of migrating over to the ASP model was quite simple..."It was probably the first thing I've ever used that was out of the box and then literally up and running the very same day."
• Mar 28, 2003
  War Takes Toll on Web Traffic
  Omniture announced yesterday that the war against Iraq is having a negative affect on web traffic.
• Mar 28, 2003
  Conflict Brings Web Traffic, Hacking
  According to the company, Internet traffic data remained consistent until March 17, 2003 — the date President Bush issued the ultimatum to Saddam Hussein. With the exception of national news, Omniture measured a steady decline in Web traffic since that date, culminating in a drop of 15 percent in expected levels in all content and commerce segments.
• Mar 24, 2003
  Optimize, Optimize, Optimize
  Last week I spoke at an Omniture customer event. If you don't know them yet, have a look. It was amazing to see dozens of companies who really got the concept of data-driven site management. I heard a CTO speak eloquently about the culture shift he's seen at his company. Before they had a decent site management solution, EVERYONE had an opinion about how the site should look, feel, and function: the slippery slope of usability, the je ne sais quoi of the Web. Now, the team tests every hypothesis with A/B split testing, looking for correlated influence on their key metric: subscriptions. I've written oodles on this topic: usability is not giving the customer what they want, but rather using the experimental method and data-driven management to optimize the site and its contribution to the business. Nice to see it sinking in!
• Mar 19, 2003
  Omniture Announces Profitability, Releases New Version
  Omniture, an Orem, Utah-based Web analytics ASP, last week announced that its revenue increased 350 percent from 2001 to 2002. The company also reported that it has been profitable and cash-flow positive for several months.
• Mar 14, 2003
  Omniture Demonstrates Industry Leadership Through Growth and Profitability
  Omniture, a leader in providing adaptable, next-generation web analytics to large, complex websites, has recorded over 350% revenue growth from 2001 to 2002, and has been profitable and cash flow positive for several months.
• Mar 13, 2003
  Analytics tool takes metrics out of spreadsheets and puts them on the page
  Analytics tool takes metrics out of spreadsheets and puts them on the page Omniture's SiteCatalyst 9.0 superimposes the numbers over each relevant element on a web page to demystify analytics for marketers.
• Mar 10, 2003
  SiteCatalyst 9.0 Gets New Analytics Features
  The new features in SiteCatalyst 9.0 allow businesses to track customers through user-defined checkpoints to get a better idea of how they're navigating the company's site, and compare customer data across different versions of the site or at different times.
• Mar 01, 2003
  Holiday Cheer
  Santa was good to the folks at DiscoveryStore.com over the holidays. The reason for his largess was an e-mail campaign to drive people to the Web site that performed better than any before. And the effort boosted revenue generated from e-mail by 74% over the year before. The average dollar sale on the Web site (www.discoverystore.com) shot up 18% from the third quarter.

  Omniture software gave DiscoveryStore up-to-the-minute reporting.

• Feb 18, 2003
  BMC Software Selects Omniture's SiteCatalyst
  BMC Software, Inc. has selected SiteCatalyst(TM) to provide real-time analysis of customer and visitor activity for their various web properties.
• Feb 15, 2003
  Slamming SQL, Sports
  In late January, two events demonstrated the global network's vulnerabilities. One was Super Bowl XXXVII, the final game of the American football season. The online congestion was so intense that Omniture Inc., a Web analytics firm, estimated that general Web traffic fell by 22 percent during the second half of the game.
• Feb 01, 2003
  Designing by the Numbers
  "It's a complete data-centric approach to managing what they sell and how they sell it," praises Matthew Berk, Jupiter Research Senior Analyst, for Overstock's use of analytics to manage by the numbers. Overstock had been capturing, testing and measuring the effect of site changes on conversions internally, but boosted its analytics power by implementing Omniture Inc.'s SiteCatalyst analytics product in December.
• Jan 27, 2003
  Super Bowl XXXVII Proves Twice as Deadly to Web Traffic as Friday's Worm
  Super Bowl XXXVII however, demonstrated a drop of 8% during the hour prior to kick off, and a 21% and 22% decrease in the first and second halves, respectively.
• Jan 07, 2003
  Case Study: Half.com
  Borowsky was asked if he would recommend the app to others. "Yes," he said, "though I think every retailer should be very careful in selecting a Web analytics tool. They need to make sure it will fit with other tools, and provide them the features and scalability they need, without breaking the bank. SiteCatalyst is doing that for us."

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