News about Adobe, featuring Omniture® technology

• Dec 05, 2005
  Untangling the Web
  “It’s fundamentally about making smarter, more informed decisions about your online business,” says Matt Belkin, vice president of best practices at Omniture, an Orem-based Web analytics company. “Understanding your business’ place in the system and understanding how to improve is critical.” When it comes to e-commerce, there are three key areas where user data is crucial: acquisition of customers, conversion of customers and retention of customers. Based on data from Web analytics, companies can pinpoint products to feature on their homepage or features that need to be more prominently placed on high-traffic pages.
• Sep 13, 2005
  Business Briefs
  Orem's Omniture Inc. on Monday announced a partnership of its Web analytics expertise with Salesforce.com's customer relationship management experience in a new SiteCatalyst for AppExchange product.
• Aug 19, 2005
  Omniture CEO Josh James Speaks at Joint MWCN, UVEF, UITA Luncheon
  With more than 220 people in attendance at the annual joint luncheon Josh James, CEO and co- founder of Omniture addressed members of MountainWest Capital Network (MWCN), Utah Valley Entrepreneurial Forum (UVEF), Utah Information Technology Association (UITA); providing insight to the company's growth and lessons learned as an entrepreneur in Utah.
• Aug 18, 2005
  Launched in 1996, Omniture now draws $40M revenue a year
  In less than a decade, Josh James and partner John Pestana pushed, pulled and dreamed their little Web design company into today's Omniture, an international giant in e-commerce analytics.
• Jul 28, 2005
  Business Column
  Venture capital investment in the second quarter alone was about $103 million, nearly double the $57 million raised in the second quarter of 2004. The increase was spurred in great part by a $40 million investment in Omniture Inc., according to the PricewaterhouseCoopers' MoneyTree Survey.
• Jul 27, 2005
  Utah venture capital rising
  According to the quarterly MoneyTree Survey, by PricewaterhouseCoopers, eight Utah companies captured venture money, led by a $40 million deal to Orem-based Omniture Inc., which was funded in large part by Bank of America Venture Partners.
• Jul 14, 2005
  Omniture raises $65M in 3 rounds
  Omniture has had financing rounds before, but nothing like the one announced Wednesday.
• Jul 13, 2005
  Utah firm gets $40M boost
  Utah's home-grown Omniture has received $40 million in funding from a group of investors led by Bank of America Venture Partners. Oberbeck reports that the deal is one of the biggest venture capital deals of the year and Josh James said the new capital will allow the Web analytics provider to expand rapidly and "put some real distance" between Omniture and its competitors. The size of BA Venture's investment in Omniture is far larger than most deals received by Utah companies in recent years, said Steven Stauffer, a PricewaterhouseCoopers accountant who tracks venture capital investment in Utah for the firm's MoneyTree Survey.
• Jul 13, 2005
  40 million Funding Round for Omniture Bodes Well for Utah
  Omniture, an Orem-based Web analytics firm, has just closed a $40 million round of venture capital funding, led by California-based BA Venture Partners. Prior rounds of funding equalled $25 million, taking their total to $65 million. Josh James, co-founder and CEO of Omniture, believes these funding dollars speak volumes about the quality of technology emerging from Utah.
• Jul 13, 2005
  Omniture raises $65M in 3 rounds
  Omniture has had financing rounds before, but nothing like the one announced Wednesday. The Orem-based provider of on-demand Internet analytics said it closed on a $40 million round of venture capital funding, led by BA Venture Partners, based in Foster City, Calif. Bank of America is BAVP's sole limited partner. Other participants are a previous investor, Hummer Winblad Venture Partners, and Attractor Investment Management, one of the early investors of Salesforce.com.
• Jul 13, 2005
  Omniture Raises $40,000,000 in Series C Round
  Omniture, the largest and fastest-growing provider of on-demand Web analytics, today announced it has closed a $40 million round of venture capital funding, led by BA Venture Partners (Bank of America Venture Partners). This is the third round through which Omniture has raised a total of $65 million. Rory O’Driscoll, a managing director at BA Venture Partners, will join the company’s board of directors. Additional participating investors in the round include previous investor, Hummer Winblad Venture Partners and Attractor Investment Management, one of the early investors of Salesforce.com.
• Jun 23, 2005
  Huntsman, businesses strategize in Park City
  Josh James says Utah doesn't lack technology, expertise or entrepreneurial drive. What Utah needs is more business tax incentives and early-stage venture-capital funding for start-up businesses, said James, CEO and founder of Omniture, an Orem-based marketing intelligence company.
• Jun 23, 2005
  Utah summit — boosting business
  Early-stage capital access and health-care cost containment were among the issues presented to Gov. Jon Huntsman Jr. on Wednesday during a meeting with top executives from across the state.
• Jun 22, 2005
  Business Leaders Talk With Huntsman About Utah Problems
  Josh James, co-founder of Orem-based Omniture, expressed frustration getting startup capital in Utah, and said competitors in Silicon Valley were raising millions while he was getting thousands here. He said there just wasn't enough money in Utah -- especially from investors willing to take a chance.
• Apr 06, 2005
  Largest Gathering of Web Analytics Professionals Hosted by Omniture
  Customers and Omniture Executives Share Best Practice Strategies for Realizing Online Marketing ROI at Summit 2005
• Mar 03, 2005
  Utah Business: Top Forty Under 40
  Omniture CEO and Co-founder Josh James is highlighted in the February 2005 issue of Utah Business: Top Forty Under 40.
• Feb 22, 2005
  Daily Connection: Omniture Announces Support of First Web Analytics Industry Association
  Omniture, the largest provider of on-demand online analytics, today announced that it is a Founding Corporate Member of the newly formed Web Analytics Association.
• Jan 20, 2005
  Utah Business in Brief
  Omniture, an Orem-based provider of on-demand Web analytics, announced Omniture Search Engine Manager, the next phase in the evolution of the Omniture SiteCatalyst Suite, the company's online marketing platform that helps companies automate, measure, manage and optimize their online dollars.

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