Omniture in the News
- Nov 18, 2008
Tracking the right click
Bill Hunt, Global Strategies, interviews Mikel Chertudi of Omniture about what search marketers should be tracking when documenting clicks and how some analytics tools are overriding the leads and confusing appropriate attribution. - Nov 18, 2008
Bango, Adversitement Partnership Combines Web/Mobile Analytics
Bango, Adversitement and Omniture are teaming up to provide mobile and Web analytics in one tool. Bango and Adversitement have joined forces to give digital marketers access to PC and mobile Web metrics by combining Omniture’s SiteCatalyst and Bango Analytics. -
Nov 18, 2008
How to Maximize Site Performance for the Holidays
This holiday season is different for a lot of shoppers. And it's stands to be a lot different for Web site managers and businesses. In a normal year, retailers large and small bank on the final three months of the calendar year, especially between Thanksgiving and December 31. - Nov 17, 2008
Adversitement Leverages the Power of Omniture and Bango
Bango and Adversitement have joined forces to give digital marketers the ground breaking ability to access rich PC and mobile web metrics through one console, by combining Omniture’s SiteCatalyst and Bango Analytics. - Nov 14, 2008
MSN Japan picks Omniture for Web Analytics
MSN Japan, a division of Microsoft, has agreed a deal with web analytics firm Omniture to run the SiteCatalyst program on its sites. -
Nov 13, 2008
Levi.com drives up conversion rates with rich media
After using web analytics to test how its customers like to shop online, Levi.com drove up the number of shoppers who carted products and who went on to complete purchases, vice president Patrice Varni says. - Nov 13, 2008
Josh James, CEO of Omniture comments
Recently, Josh James, the CEO of Omniture said something similar during the Q&A; portion of the company’s Q3 earnings call in response to a question about whether businesses saw web analytics as discretionary: -
Nov 12, 2008
Omniture products. Do you?
It’s no secret that I in relations to my profession use Omnitures products. Well, to be perfectly honest, my company at this point in time uses SiteCatalyst, and only that one product. -
Nov 11, 2008
Omniture Buys Mercado Assets
Omniture, a provider of online business optimization software, announced that it has completed the acquisition of certain of the assets of privately held Mercado, which includes technology and related intellectual property, customer and partner agreements and certain operational assets. - Nov 07, 2008
Mobilize Your Marketing: Small Screen, Big Measurement Opportunity
The question surrounding mobile is measurement. What can be measured and how accurate is it? The mobile marketing industry certainly recognizes the need to deliver reliable and consistent campaign analysis, especially since other mobile campaign components are flourishing. As the percentage of a company’s customers interacting with mobile grows, the greater the demand for accurate information and analysis. - Nov 06, 2008
United Way of America Picks Omniture for Analytics
Omniture, a vendor of online business optimization software, announced that United Way of America has selected its SiteCatalystWeb analytics to measure visitor engagement and activity for a newly-launched Web site. -
Nov 05, 2008
IT managers seeking new tools that can analyze Web 2.0 data
Large companies are slowly starting to install upgraded Web 2.0 analytics tools that can gather and scrutinize data from their growing numbers of second-generation online applications. - Nov 01, 2008
From cookies to customers
Ask any marketer what would be top of their wish-list and many would say the ability to respond to customer interactions in real-time by combining on- and offline data. It's a simple enough proposition but turning it into reality is a different matter altogether. - Oct 30, 2008
Amway Global Parent Company Taps Omniture Solution to Optimize Content
Omniture, a provider of online business optimization software, announced that Alticor, the parent of direct selling company Amway Corp., has selected Omniture SiteCatalyst Web analytics to optimize the content for audiences of the company's Web sites. -
Oct 30, 2008
Magnify360 Puts Site Visitors Under the Microscope
Personalization-- the purported long-sought Holy Grail of Web content management-- just might have finally arrived via Web applications that make Web sites responsive in real-time to the unique needs of individual visitors. - Oct 27, 2008
Integrate Web Analytics with Your Applications
Looking for ways to get its SiteCatalyst solution into the faces of ever more audiences, Omniture, provider of website analytics, announced the SiteCatalyst Widget. - Oct 21, 2008
Aberdeen Group Announces Top 100 Most Influential Technology Vendors For 2008
The Annual State of the Market Report out from Boston-based Aberdeen Group, a provider of fact-based research focused on global technology, showcases the results of five years of research and up-to-date insight from 4,645 snap-shot survey respondents. - Oct 21, 2008
Amway selects Omniture’s web analytics solution
Omniture, a provider of online business optimization software, has announced that Alticor, the parent of direct selling company Amway, has selected Omniture SiteCatalyst Web analytics to optimize the content for audiences of the company's websites. - Oct 17, 2008
E-mail open rates pop at Dale and Thomas Popcorn
An integrated analytics and e-mail management system is helping online retailer Dale and Thomas Popcorn drill down into details of what works in e-mail marketing, producing sharp increases in open and click-through rates, the retailer says. -
Oct 16, 2008
Omniture Signs Popcorn Retailer
Utah-based Omniture has signed on Dale and Thomas Popcorn as a customer, the firm said Wednesday. Oniture said that the popcorn retailer is using the firm's Omniture SiteCatalyst web analytics software, in conjunction with Yesmail's email marketing tools. - Oct 16, 2008
Omniture supports checking search marketing traffic through an iPhone
Omniture Inc.has introduced a version of its SiteCatalyst web analytics management tool that lets online retailers monitor through the Apple iPhone clickstream traffic data tied to search marketing campaigns. -
Oct 15, 2008
SPECIAL REPORT: Page Views OK – ‘Time Spent’ Better?
As newspapers continue to beef up their sites with allurements — videos, blogs, user-generated content, and the like — the goal is not just simply garnering more eyeballs. No one ignores the benefits, selling power, and prestige of heavy traffic, but other metrics aside from unique visitors and page views are playing a greater role in determining an online destination's popularity — and therefore how many dollars it can capture. - Oct 14, 2008
Omniture Acquires Site Search and Merchandising Business from Mercado
Omniture has agreed to acquire the site search and merchandising assets of Mercado. Already a partner of Omniture, Mercado's tools were previously integrated with Omniture SiteCatalyst through Omniture Genesis. - Oct 13, 2008
ClickZ Marketing Excellence Award Winners Named
The ClickZ Marketing Excellence Awards recognize the technologies and companies that made a positive difference in the online marketing industry in 2008, moving the industry forward by providing brilliant examples of what can be accomplished. -
Oct 13, 2008
Help for the Holidays
There are only 73 shopping days until Christmas. Do you have a plan to woo holiday shoppers looking for gifts online? Millions of people are about to descend on the Internet, and competition for their dollars will be tough this year, with money tighter amid a weak economy. You need an online-marketing plan to help you make the most of the season. - Oct 06, 2008
Keynote speakers posted for Search Engine Strategies Chicago
The keynote speakers for Search Engine Strategies Chicago have just been posted to the website for the SEM conference. - Oct 06, 2008
Why You Should Be Using Omniture Discover
Anyway, there are several reasons that you should be using Discover and several reasons why you need it in addition to the normal SiteCatalyst offering. - Oct 02, 2008
Omniture Rolls iPhone App
Users of Orem, Utah-based Omniture's web analytics tools can now use their Apple iPhone to access reports and information, the firm said today. - Oct 01, 2008
Laying the Groundwork: Rich media wows shoppers, boosts sales and builds brands—if e-retailers build it right
The doting mom of a budding karate enthusiast will make sure her aspiring Jackie Chan has the gear the sport requires, including a bag to get it all to the local dojo. But on Lillianvernon.com, she can take it one step farther—she can personalize a martial-arts-themed gymbag with the child’s name. And she doesn’t have to guess at how the personalized bag will look before she orders it: a preview feature, created and hosted on the site by ChannelAdvisor Corp.’s RichFx, allows her to type in the name and instantly see an image of the bag with the name stamped on it, exactly as it will appear on the finished product. - Oct 01, 2008
Omniture Interview
Our internet business team has been using Omniture Analytics since July 2007. Over the last year, we’ve been able to generate almost 600% ROI on their SiteCatalyst tool. In June 2008, we began experimenting with their Test and Target tool and we accomplished our 60 day goal of 400% ROI. - Sep 30, 2008
Mobile site traffic measurement ‘could boost internet marketing
Businesses that measure mobile traffic to their websites could see benefits for their mobile internet marketing campaigns, it has been claimed. A survey by Omniture has shown that 71 per cent of companies do not track mobile traffic to their sites, with half admitting to not knowing how many unique users go to their sites from a mobile device. -
Sep 26, 2008
Study reveals companies fail to measure mobile traffic
More than 70% of businesses are not measuring mobile traffic to their sites and half of companies do not now how many unique users access their sites from mobile devices, reveals a new study by online data specialist Omniture. - Sep 25, 2008
Omniture Mixes Social Media with Web Analytics
Omniture just inked its first partnership with a social media platform vendor, Lithium Technologies Inc. What does this mean? Retailers can use the web analytics tools to analyze the impact of communities, blogs and other social features on customer behavior. - Sep 25, 2008
How Sprint Nextel cashes in on its social buzz analytics data
Omniture Inc. has announced its first partnership with a social media platform vendor, Lithium Technologies Inc., enabling retailers like Sprint Nextel to use Omniture’s tools to analyze the impact on communities, blogs and other social features on customer behavior. - Sep 19, 2008
Rallying Cry for Display Ads
Display ads have fallen on hard times. The graphic ads that border a Web page are among the slowest-growing formats in the online-ad marketplace, and they are seen by many marketers as stodgy and ineffective. - Sep 17, 2008
Enterprise tagging standards help Web analytics data accuracy
Readers of the Web Analytics Report know that there are many steps to creating a successful web analytics initiative -- such as developing a strong organization, and creating processes to ensure that analytics get integrated into the mainstream of a company's operations. - Sep 09, 2008
Speed! Why Optimization Should Be Sexy
How much are you investing in analytics? My friend Mel Carson is asking on the Microsoft AdCenter Analytics blog. - Sep 08, 2008
Google Chrome Security Concerns Dismissed
As Google Chrome is tested and user feedback monitored, the expected concerns over the browser's impact upon web privacy have been raised. - Sep 04, 2008
Google’s new browser represents a positive step for privacy
Google Chrome, the internet giant's new internet browser launched this week, is designed to be more stable and secure than other browsers. - Sep 03, 2008
Marketing Attribution-Why Does Search Get Credit for Everything?
Today’s podcast is continued coverage of the Search Strategies 08 Conference that took place in San Jose, CA late last month. - Sep 01, 2008
Ticket to Success
In 2005, San Francisco-based StubHub, a wholly owned subsidiary of eBay that serves as an open online ticket marketplace for the buying and selling of event tickets, had a problem. The rapidly growing company had limited visibility into current data, customers and business drivers, all of which threatened the long-term survival of the business. The root of these problems was an inadequate technology infrastructure. -
Sep 01, 2008
AutoAnything Increases Sales and Customer Conversions
AutoAnything’s roots go back to 1979 when Selwyn Klein began manufacturing and selling genuine sheepskin seat covers and custom carpet floor mats under the name Blue Ribbon Motoring. In 1997, Klein decided it was time to take the company online and AutoAnything.com was launched. With the help of the immediate Klein family and a hand-picked team of Internet professionals with an affinity for all things auto, AutoAnything has fast become the source for auto accessories online. -
Aug 25, 2008
SES show reflects cross-channel
At Search Engine Strategies San Jose last week, marketers met to explore search trends and tactics. Discussion often turned to the role that the other digital channels must play in integrated strategy. - Aug 24, 2008
5 Things no one will tell you about SEM – SES
This in-depth SEM session tried to debunk some of the myths floating around the industry (and many of the halls around SES). I found this one of the most interesting sessions and it did actually cover interesting points that fly in the face of conventional wisdom. - Aug 20, 2008
SES San Jose 2008: Top Stories from Day 2
There were more than 70 news articles and blog posts on Day 2 of SES San Jose 2008. And that doesn't include the video interviews from Day 1 which are being posted as we speak. Here are the some of top stories for those of those of you trying to glimpse the highlights -- when you really need to be here to get the full impact of the conference. - Aug 19, 2008
Omniture Gets Win At E*Trade
Orem-based web analytics firm Omniture has added E*TRADE FINANCIAL Corp. as a customer, the firm announced today. E*TRADE, an online brokerage firm, is using Omniture's web analytics and testing tools. - Aug 19, 2008
SPECIAL REPORT: Can You Count on Web Metrics? Debate Continues
Trying to keep track of the twists and turns of Web measurement — how various metric and Web analytic companies count unique users, time spent, and page views — is often confusing, frustrating, and for one major figure in the Interactive agency world, an "embarrassment." That's how David Cohen, executive vice president and U.S. director of digital communications at Universal McCann, summed up his experience during a panel at the E&P;/Mediaweek Interactive Media Conference in Las Vegas in May. Going back to clients like Kohl's, Intel, Sony, and L'Oreal and explaining why it's so hard to get an accurate count of say, a site's unique users, he asserted, only slows down the flow of advertising dollars to the Internet. - Aug 18, 2008
Tracking the mobile Web
Ever since the advent of mobile data, the industry has debated whether the handheld browser could be used as an advertising medium. With such limited on-screen real estate, less-then-optimal navigation options and the sheer number of different devices to support, the phone screen hasn’t historically been a magnet for Internet advertisers. But recently the mobile Internet has become a much more viable vehicle for advertising and marketing. The biggest sign that the mobile Web has come into its own is probably the fact that Web analytics giant Omniture has actually begun to measure it. -
Aug 14, 2008
Omniture and the Happy World of Web Analytics
Findings indicate that most analytics customers are happy with their current provider - and some are therefore claiming that the web analytics feature race is over. So what does this mean for the future of the analytics market? Josh James, founder and CEO of Omniture, shares his thoughts. - Aug 08, 2008
Omniture Ties With Baidu.com
Orem, Utah-based web analytics software provider Omniture said this week that the firm has integrated its products with Chinese search engine Baidu.com. - Aug 07, 2008
Omniture's SearchCenter Now Integrated with Chinese Search Engine Baidu.com
One day before the Olympics in Beijing, Ominture has announced that its SearchCenter integration with Chinese search engine Baidu.com is now available. -
Aug 06, 2008
Measuring the Olympics
As the world prepares to watch the games of the XXIX Olympiad, NBC is preparing to watch the world. The research team at NBC Universal is well aware that TV’s, laptops and cell phones across the globe will be tuned into Olympics news and coverage and their intention is to measure viewers and their behavior. - Aug 05, 2008
Search Engine Strategies Names 43 Search Engine Marketers as Finalists for SEM Conference’s First Annual SES Awards
Search Engine Strategies today named 43 search engine marketers as finalists for the SEM conference’s first annual SES Awards. The 16 winners will be announced throughout SES San Jose during Orion and keynote panels, which are being held August 18-21 at the San Jose Convention Center. The winners will also be recognized in an SES Awards Showcase on Search Engine Watch. - Aug 05, 2008
Where Web Analytics Tools are Headed
A couple of weeks ago I met up with executives from Omniture here in the U.K. to get an update on the company's products and product roadmap. After all its acquisitions over the past 18 months, followed by the integration of various operations, a number of product launches, and the rebranding of some businesses, it was useful to get a perspective of Omniture as it stands and where it's headed. - Jul 31, 2008
After Amazon, Borders builds a new online ‘bookstore-like’ experience
Starting out fresh this year on a new e-commerce site after years of operating on an Amazon.com platform, Borders Group Inc. is writing a new book on bringing the physical in-store shopping experience to online retailing, the retailer says. “Borders.com brings the bookstore experience to life online, and our customers love it,” says Kevin Ertell, vice president of e-business. -
Jul 31, 2008
Smartphones changing the face of Web analytics
While the recent high-profile release of the iPhone 3G may have lured more people to mobile Web browsing, the activity itself is creating challenges for marketers and website designers. They must start thinking about mobile Web analytics, according to experts. - Jul 29, 2008
What Are the Top Ten Ecommerce Blogs?
Staying on top of search marketing and ecommerce trends is a reach chore for many small business marketers. The ease of online publishing has enabled a multitude of online marketing forums, discussion threads, books, seminars, workshops, blogs and social networks to emerge, creating a dizzying array of options. - Jul 23, 2008
Omniture Rolls Out Enhanced Mobile Analytics
Omniture introduced its latest version of SiteCatalyst which enhances mobile metric capablities. - Jul 23, 2008
Omniture Partners on Marketing Education
Omniture is working with a number of universities in an effort to better educate students on electronic marketing. Of course for students this means they use Omniture tools so there is some implied bias but then again, Apple had great success in part because of their early linking with schools. - Jul 23, 2008
Web Analytics Co. Omniture to Guide Content for TV Guide Online
Omniture (News - Alert), a company that provides Web analytics and business optimization tools, today announced that it’s been selected by TV Guide Online network to analyze visitor interaction data and provide contents tailored to the interests of visitors to the network’s site TVGuide.com. - Jul 23, 2008
Omniture Adds Mobile Metrics to SiteCatalyst
Omniture just announced a significant release of the company's Web analytics platform, SiteCatalyst. The new version, for the first time, includes mobile measurement tools so that marketers can get a broader view of site traffic. The new release will also give users mobile reporting abilities. - Jul 22, 2008
Omniture Jumps into the Mobile Analytics Game
Omniture, Inc. (NASDAQ: OMTR), today announced the latest version of Omniture SiteCatalyst® that introduces mobile analytics capabilities businesses need to increase the performance of mobile marketing campaigns. -
Jul 22, 2008
Omniture Extends Web Analytics to Mobile
As mobile technology continues to take flight, research has found that between 20 percent and 30 percent of overall Internet traffic is generated by mobile devices. Marketers are finding a wealth of opportunity in this space but it's going to take a lot more than shrinking down a Web page to get the message to the customers. Utah-based provider of Web analytics solutions Omniture announced today the availability of SiteCatalyst version 14.1, which boasts a new mobile-analytics capability intended to help businesses overcome significant roadblocks in bringing all their data into one integrated solution. -
Jul 21, 2008
Circuit City selects Omniture to increase online ROI
Omniture, a provider of online business optimization software, has announced that Circuit City Stores, a specialty retailer of consumer electronics, has selected Omniture SiteCatalyst and Omniture Test&Target.; - Jul 21, 2008
Omniture Gets Win At Circuit City
Orem, Utah-based Omniture said Monday that it has added Circuit City to its list of customers. The firm said that Circuit City will use its Omniture SiteCatalyst and Omniture Test&Target; products, but did not disclose financial impact of the deal. Omniture's web analytics software will be used to understand merchandising on Circuit City's online e-commerce site. - Jul 17, 2008
Technology idol
For their customers, they are always ready to produce a broad smile and finger-crushing handshake. But what are the big-name CEOs of the technology industry actually like to work for? - Jul 16, 2008
Omniture implements Omniture SiteCatalyst for Yahoo! Japan
Omniture Inc. (OMTR: News, Chart, Quote ) announced that it has implemented Omniture SiteCatalyst for Yahoo! Japan to increase lead generation, sales, and customer satisfaction across Yahoo! Shopping sites. - Jul 16, 2008
StubHub personalises email with Omniture
StubHub, the world's largest ticket marketplace, is delivering personalised emails and landing pages through an integration between Omniture TestandTarget and Responsys Interact. - Jul 10, 2008
Omniture Adds GameFly.com
Orem, Utah-based Omniture has chalked up another customer of its analytics tools, saying today that GameFly.com has selected the firm's Test & Target software for its web site. - Jul 07, 2008
NBC’s Olympic Test: Counting All the Games’ Viewers
NBC Universal plans to use its coverage of the Beijing Olympic Games to launch a new system for measuring viewership across an array of different media, including video-on-demand, cellphones and the Web, as well as traditional television. - Jul 06, 2008
NBC’s Huge Games Tally
When the Olympic Games air next month, 200 million Americans will be watching. And NBC will be watching those viewers to figure out how many people are tuning in, not only on TV but online, outdoors, via video-on-demand and on mobile devices. - Jul 01, 2008
Omniture Test & Target: an alternative to costly site redesign
Over a month ago Omniture announced a new release of Test & Target and I finally had time to look at it. With the recent release of Omniture Survey, combined with Site Search and Publish, the suite looks like a viable and strong alternative to costly site redesign. In fact, as an ebusiness strategist and web analytics consultant, I often run into scenarios where traditional approach to web development could be greatly enhanced by taking a radically different approach. - Jul 01, 2008
Understanding Visitors’ Desires
Omniture recently announced a new survey offering, Omniture Survey, that allows companies to quickly and easily launch surveys. - Jun 26, 2008
Web Site Analytics
Marketing’s traditionally been an art, but online, increasingly, it’s a science. Web retailers don’t need to wait for a season’s sales reports to figure out whether their advertising is bringing in shoppers, or if the green jacket is selling better than the blue model is. In fact, depending on the data-compiling system they have in place, they don’t have to wait for more than a few hours—even a few minutes—to get an idea. The technology that makes that possible for online marketers is web analytics. - Jun 25, 2008
Omniture Gets Patent
Orem, Utah-based Omniture said today that the firm has received a new patent for its technology. According to the firm, it received U.S. Patent Number 7,383,334, a patent covering testing and analytics used in its platform. - Jun 24, 2008
Omniture Launches: Omniture Survey
Today Omniture announced the release of their brand new product, Omniture Survey. Omniture Survey allows you to get insights into the attitudes and opinions of not just your customers, but also those of your partners and employees. - Jun 20, 2008
Overstock search function gets makeover
Overstock.com has partnered with three other companies in an effort to make its overall site experience, and particularly its search function, more user-friendly. - Jun 15, 2008
Writing Helium titles, keywords and articles that maximizes search engine results
High quality writing has a wide variety of words, juxtaposed in a wide variety of ways. This causes problems when you're writing for the web. The best quality writing is very search engine unfriendly. Every time you break out your thesaurus you're throwing a curve ball at the search engine, which doesn't think in synonyms. Instead search engines look for repeat instances of the same word, or variation on a word. However, if you optimize for search engines by using the same word over and over again, your writing will sound bad. Here are a few tips that will to optimize your writing efficiently, and without destroying its quality. - Jun 13, 2008
Sixth Annual American Business Awards (SM) Crown Winners of America’s ‘Best in Business
Painting the town green at last night's gala ceremony in New York, The Sixth Annual American Business Awards crowned the winners of America's "best in business" and honored a diverse cross-section of American business people and corporations for great performances in business. - Jun 06, 2008
Omniture expands business in Europe
Omniture, a provider of online business optimization software, has added new customers, employees and sales and marketing programs in Germany, Austria and Switzerland. - Jun 01, 2008
Online sales climb the charts by 30% at Musicnotes.com
Musicnotes Inc. is hitting all the right notes on its e-commerce site so far in 2008. A combination of building its content and customer service helped the web-only sheet music and guitar tablature retailer reach $3 million in online sales from January through early May. - May 29, 2008
A Web Analytics Intervention: How to Get Corporate Buy-In
With a seven-step plan in hand to adopt Web analytics, a marketing executive asks how to get corporate buy-in. Here are my suggestions (with names and company info changed to protect the innocent. - May 21, 2008
3 Great (and Quick) Optimization Reads from Omniture
Yesterday’s visit to the Omniture Industry Insights blog gave me a one-stop-shop for fodder on marketing optimization tactics and strategy worth sharing (and a personal opportunity to apologize to boot!). - May 20, 2008
Omniture Announces Marketing Software Upgrade
Omniture, a leading business software provider, today announced a new version of its Test & Target software that allows marketers to create, test, and execute marketing campaigns directly on their Web sites. With the new software, marketers should be able to save time and implement changes immediately on their sites, which should make the production of A/B tests and other targeted campaigns faster and easier. - May 16, 2008
Omniture- a whole new world of web analytics
In the organization I work for we have been using WebTrends to track our website traffic. We have about 70,000 visitors every month (according to WebTrends). The problem is that we are using WebTrends to analyse the server logs and interpret them to give us our traffic data. This is a very unreliable way of doing things. - May 15, 2008
Omniture Test&Target;: Insight from Chris Duskin
You might have heard of Omniture's Test&Target; product which has the ability to leverage sophisticated behavioral targeting plus Multivariate testing, but you might not completely understand whether it's right for your business or what type of insight it can provide you. I decided to find out some more information by posing some questions to a Test&Target; expert, Omniture's very own Sr. Director of Product Marketing, Chris Duskin. - May 14, 2008
Aberdeen Group Announces Top 100 Most Influential Technology Vendors for 2008
BOSTON, MA - May 13, 2008 - The Annual State of the Market Report out from the Aberdeen Group showcases the results of five years of research and up to date insight from 4,645 snap-shot survey respondents. New to the report this year is a compilation of the Top 100 organizations that excelled at providing value to the business community. The list included software, hardware, and service providers with Microsoft, Oracle and SAP rounding out the top three spots. Technology household names including IBM, Dell, HP, Cisco, Salesforce.com, EMC and Sun closed out the top 10. Other well established brands including Google (#11), RIM/Blackberry (#12), Apple (#16), Motorola (#22), Intel (#29), and Intuit (#46) were notably present. - May 13, 2008
Omniture's John Mellor: Executive Vice President Of Business Development
After John Mellor earned his undergraduate degree in Mechanical Engineering in the 1980s, he wasn't sure what he wanted to do. So, he took every graduate admission test available, from the GMAT for business schools to the LSAT for law schools. He was even accepted to dental school at the University of Iowa. Instead, he chose a very different path. Mr. Mellor and some friends founded Viewpoint Corp., a 3D computer graphics company, which they later sold to Computer Associates International, now CA Inc., for an undisclosed sum. Mr. Mellor eventually did do a stint in graduate school -- earning an M.B.A. -- and landed at Omniture Inc. in 2003 with stops along the way at Frontline Educational Products LLC, and RichFX Inc. Elizabeth Garone spoke to Mr. Mellor about his career path. Edited excerpts follow. -
May 05, 2008
Optimum Results
When it comes to Web analytics, what do marketers really focus on? What aspects of their Web sites do they optimize on an ongoing basis, and what tools do they use to get it done? - May 03, 2008
The power of Internet marketing
Any successful business—from a small, locally owned dry cleaner to a colossal, nationally operated department store—will agree that a large part of their success can be attributed to the marketing technique they employ. The simple truth is that consumers need to know about you and the products or services you offer before they can buy them from you. This is a truth companies have been acquainted with and been exploiting for years. From the first newspaper advertisement printed in the early 1700s to the latest Internet marketing technique available today, advertising has had an impact on the economy, on society, on culture, even on politics—this venture has transformed the twentieth century into the age of the advertising firm. - Apr 29, 2008
Omniture Signs Sephora
Orem, Utah-based web analytics provider Omniture has notched up another win with a e-commerce site, saying today that it has signed on beauty retailer Sephora for its online web analytics. - Apr 22, 2008
Business Software’s Easy Feeling
Workers encountering new technology in the office traditionally must endure lengthy training or spend hours poring over reference manuals. But that is changing as more business-software firms aim to simplify their products by mimicking the look and feel of familiar Web sites. - Apr 14, 2008
Web analytics: Your portal to Insight
Everybody knows that the Web is a major customer touchpoint. Web analytics--the study of visitor behavior online-- is the primary vehicle for the intelligent optimization of that touch¬point. But Web analytics can be useful to marketers even when their responsi¬bilities aren't tied to the Web. - Apr 07, 2008
Web Analytics Launches for Omniture
US web analytics firm Omniture has introduced two new products: the first resulting from the combined technology of recently acquired firms Offermatica and TouchClarity, and the second from its purchase of real-time analytics company Visual Sciences. - Apr 04, 2008
Retailers digging deeper with search marketing analytics, experts say
With new sets of analytics tools designed for search marketing campaigns, online retailers are beginning to dig more deeply into the clickstreams between search ads and purchases and finding new ways to improve conversion rates, says Christopher Knoch, principal consultant for Omniture Consulting, the professional services arm of web analytics provider Omniture Inc. - Apr 03, 2008
Omniture Channel Program Receives Gold Five Ranking
Omniture, Inc. (NASDAQ: OMTR), today announced that it has been certified as a Gold 5-Star Overall Winner in VARBusinesses’ 2008 Partner Program Guide as one of North America’s leading channel programs. Other vendors recognized include HP, IBM, Microsoft, SAP and salesforce.com. -
Apr 02, 2008
InstantService ‘Proactive Chat’ Further Extends Omniture Web Analytics and Boosts Online Sales
To help companies convert online shoppers into online buyers, InstantService, Inc., a provider of chat and email management solutions, announced today it has joined Omniture, Inc.'s (Nasdaq: OMTR - News) Genesis Network. The seamless integration between InstantService's proactive chat product, InstantInvite(TM), and Omniture's online business optimization platform will deliver powerful sales, marketing and analytical efficiencies for Fortune 500 ecom retailers, financial services, high tech, transportation, and call centers. - Mar 31, 2008
Omniture Signs Rugs Direct
Omniture Inc., a publisher of Web-based business optimization software, recently revealed that area rug retailer Rugs Direct has selected an Omniture application to replace its existing Web analytics utility. - Mar 30, 2008
ASTRO’s Digital Arm Leverages Omniture
Omniture, a provider of online business optimization software, has been selected by Multimedia Interactive Technologies (MIT), the multimedia arm of Astro All Asia Networks plc. (AAAN), to measure visitor engagement with their online services using Omniture SiteCatalyst and Omniture Discover. - Mar 26, 2008
Omniture Wins Malaysian Multimedia Customer
Omniture Inc., a publisher of online business optimization software, revealed Tuesday that Multimedia Interactive Technologies, the multimedia arm of Malaysian firm ASTRO All Asia Networks, has chosen Omniture's software suite to measure its online audience and customer base. - Mar 24, 2008
Search Draws Big Spending
Paid search marketing remains a juggernaut, on track to comprise 40% of all U.S. online advertising spending, far ahead of display ads, rich media and video, and e-mail, according to research aggregator eMarketer. Paid search will continue to hover around 40% of online advertising through 2011, eMarketer predicts. - Mar 13, 2008
CableOrganizer.com boosts conversion rates by 10% with web analytics
CableOrganizer.com Inc., a supplier of cables and other electronics-related products, realized a 500% to 700% return on investment using web analytics to serve real-time personalized content based on shoppers’ interests, the web-only retailer says. - Mar 13, 2008
Omniture and Baidu.com bring web analytics to China
Baidu.com Inc., the leading Chinese language Internet search provider, has formed an alliance with web analytics provider Omniture Inc. to bring metrics-based online marketing to China. - Mar 11, 2008
Omniture Summit: Trends in Analytics
This past week I attended the annual Omniture Summit, the analytics firm's annual customer event. I was invited to speak and share client experiences as well as cover material from the book I coauthored, "Actionable Web Analytics," and topics I discuss on ClickZ. I also attended sessions and talked with attendees to hear more about what others are focusing on and struggling with and the common roadblocks they're overcoming. - Mar 06, 2008
Q&A; With Omniture’s Ennis on Site Optimization
Web analytics giant Omniture has 4,400 customers that, taken together, represent roughly 30 percent of the world’s online ad spending. Last year the company’s servers recorded 2.7 trillion individual interactions, each of which represents a grain of knowledge about the Internet’s preferences and behaviors. - Mar 06, 2008
Optimizing Online Business with Omniture
Over 2,000 of the world’s top online marketing talent — and those spending 30% of the world-wide web ad spending — descended upon Salt Lake City for Omniture’s annual Summit on web analytics. Omniture is recognized by Fast Company as one of the world’s most innovative companies (interestingly, 66% of the top 50 are Omniture customers). - Mar 06, 2008
New Omniture release lets e-retailers measure user interaction with videos
Expanded capability to measure and analyze consumers’ engagement with online rich media content is a centerpiece of the latest release of Omniture Inc.`s on-demand web analytics package. Site Catalyst 14 tracks how consumers interact on a web site with video to yield information for site operators on which videos are the most engaging, which ones lead to conversion, and how much video is consumed on a site. -
Mar 06, 2008
Omniture Adds Tracking For Video, Search Engines
Among product upgrades announced Wednesday, Omniture has added the ability to track video to the latest version of its flagship SiteCatalyst Web analytics software. - Mar 05, 2008
Omniture’s SiteCatalyst Turns 14
The new version of Omniture's SiteCatalyst product doesn't only report on rich Internet applications; the interface itself is built from AJAX. - Mar 01, 2008
Presenting the 2008 Fast 50
The list of indignities we suffer online every day is significant. Our bank hits us up for a high-yield checking account ... while we're in our high-yield checking account. We have to navigate four levels deep at our favorite sites to get to what we want, every single day. Even when a site should know you, the experience is one size fits all, and frankly, dumb. The Web doesn't know you at all. -
Feb 27, 2008
Vignette Gears Up For A Better Web Experience
I caught up with Vignette as details were emerging about its updated Web content management tools. This week, we learned a little more about the Web Experience Platform, the company's new and improved approach at managing your content. - Feb 25, 2008
Omniture doubles La Redoute email conversions
French online retailer La Redoute has boosted its email marketing sale conversion rates by up to 100 per cent using Omniture SiteCatalyst, the web analytics platform. - Feb 20, 2008
Omniture Excel Client: One heck of an Analytics Tool
Omniture has come a long way in Analytics in a very short time span, and although much of my experience with their company comes via technical support calls and escalating minor annoyances, their SiteCatalyst Excel Client should really be praised for it’s innovation. - Feb 14, 2008
Omniture Signs HIT Entertainment
Orem, Utah-based web analytics firm Omniture said Thursday that its services have been selected by HIT Entertainment, which produces Barney, Bob the Builder, Thomas & Friends, and other children's entertainment. - Feb 07, 2008
Partner Interview: Chris Parkin, Sr. Director Product & Solutions, Omniture
This month, Chris Parkin from Omniture, a Bazaarvoice partner, shares his insights on the rapid evolution of the web analytics industry and the new measurement and optimization challenges that go hand in hand with the rise of social media & commerce. Chris has been a key contributor to the wide industry adoption of Omniture Genesis, the company's highly successful partner integration platform, so we were eager to pick his brain. - Feb 04, 2008
Omniture SiteCatalyst to help Casio understand UK online customer behaviour
Online business optimisation software provider Omniture has announced that Casio, a consumer electronics products and business equipment manufacturer, has selected its software Omniture SiteCatalyst for web analytics on Casio's websites www.casio.co.uk and www.casio-online.co.uk. -
Feb 01, 2008
Stocked Up
No matter what business you're in, whether it be as a handyman fixing garage doors or a service on the Internet that relies on its website to drive business, having the proper tools and knowing how to use them is critical for long-term success. - Jan 30, 2008
Improvement Direct finds a home for new bid management system
A new bid management system is giving Improvement Direct Inc. better control over its search engine marketing campaigns. - Jan 18, 2008
Omniture Closes on Visual Sciences, Implements ‘Welcome Program’
Omniture Thursday completed its previously announced acquisition of Visual Sciences, Inc., creating and organization comprised of more than 1,000 employees operating in 14 markets and serving more than 4,000 customers in the multibillion dollar online optimization market. - Jan 18, 2008
MarketLive uses analytics data to take a deep dive into holiday results
E-commerce platform provider MarketLive Inc. has provided an unusually detailed look at rising visitor-to-sales conversion rates in online holiday shopping results, drawing on data from about 100 MarketLive clients that use Omniture’s web analytics technology. - Jan 18, 2008
Alaska Air Group hires Omniture
The Alaska Air Group, the parent company of Alaska Airlines and Horizon Air, has hired Omniture, a provider of online business optimization software, to help improve its site's efficiency and effectiveness. - Jan 10, 2008
Resolutions for 2008: Optimize, Nurture, and Act
Welcome to the New Year! It's a time to reflect on the past year and to renew ourselves in anticipation of the year to come. The celebration and joy of the season makes everyone a bit more optimistic and everything look a bit brighter. - Jan 10, 2008
Borders Hires Omniture for Web Analytics
Borders Group Inc. has hired Omniture to provide Web analytics services for its new online store set to launch during the first quarter. - Jan 08, 2008
The key to monetizing social networks
Cashing in on social media is a much debated issue and has already seen its fair share of failures. Neil Morgan, VP, EMEA channels and marketing at Omniture explains how to sell to the social network users without upsetting their traditionally anti-marketing sensibilities… - Jan 08, 2008
New site and platform boosting sales for Under Armour
Sales are up 70% over a year ago at the web site of athletic gear manufacturer and retailer Under Armour Inc. since it relaunched its site on a new e-commence platform, Mark Kuhns, vice president of e-commerce, tells Internet Retailer. Conversion is up 30 basis points year over year, Kuhns adds.Based on what they had learned from customers, Kuhns and his team focused on acquiring technology for image management, search and analytics, eventually partnering with Scene7 for imaging and Omniture for analytics.
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