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- Magazine Metrics go Digital-Industry Standards to Follow
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Mobile Marketing Association Perspective on Mobile Web vs. Mobile Apps
The Mobile Marketing Association (MMA) recently published the following whitepaper “A Brand Marketer’s Guide to the Mobile Web and Mobile Apps: Not an Either/or Proposition”: http://mmaglobal.com/policies/education
This paper provides very informative analysis about the strengths and challenges that exist between mobile websites and mobile apps. Comparisons regarding the functional capabilities, development costs, and marketing reach … Read more »
Magazine Metrics go Digital-Industry Standards to Follow
When was the last time you picked up a magazine? How did you access the content? Which ads did you see? What content keeps you coming back?
Over the last decade, asking and answering questions like these has become commonplace for marketers as online marketing tools like analytics, targeting, and remarketing have improved the way … Read more »
| Thursday @ 15:32 | The Online Marketing Suite for SEM Marketers Part 1 – Suite Talk |
| Monday @ 14:28 | Bakers Shoes builds Mobile Commerce foundation |
| Monday @ 12:59 | E-mail Marketing Yields Significant Returns to DEMCO |
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