Omniture in the News

• Dec 08, 2004
  Stats Nice
  CMP Media writer/user Tim Moran visits Omniture headquarters in Orem, UT, and reaps the benefits of attending Omniture University, the most comprehensive training initiative offered in the web analytics industry today. "We've had SiteCatalyst running only since the middle of November, but we're already using it to forecast daily, weekly, and monthly run rates. We can already tell the percentage of page views devoted to the home page, our popular TechEncyclopedia definitions service, and to search. We can also tell exactly what interest is garnered by our Technology pages and by individual news and feature stories," Moran says. To date, Omniture University has trained over 2,000 individuals and includes a complete range of services designed to help customers better understand and fully utilize online analytics in achieving business goals.
• Dec 07, 2004
  Marketing executives facing new issues, investments in 2007
  On-site behavioral targeting is certainly integrated marketing in an important strategic way, unique to the Web channel. On-site behavioral targeting allows for a new direction in integrated marketing that also ties in the sixth concern in the ANA survey: consumer control over what and how they view advertising.
• Dec 07, 2004
  Marketing executives facing new issues, investments in 2007
  On-site behavioral targeting is certainly integrated marketing in an important strategic way, unique to the Web channel. On-site behavioral targeting allows for a new direction in integrated marketing that also ties in the sixth concern in the ANA survey: consumer control over what and how they view advertising.
• Dec 02, 2004
  Debate Swirls Around Browser Market Share
  When Dutch Web analytics firm OneStat.com released figures last month showing Microsoft's (Quote, Chart) Internet Explorer browser had fallen to 88 percent market share, the alternative browser crowd had new reason to cheer. John Pestana of Omniture comments on the debate over market share numbers.
• Nov 24, 2004
  DestinationCRM.com: Omniture Names Michael Herring as CFO
  Omniture, a provider of technology for online analytics, announced the appointment of Michael Herring as the company's chief financial officer. Herring will be responsible for helping Omniture manage its growth and financial operations. Herring joins Omniture with more than eight years of online industry experience involving financial planning, rapid growth, and executive management of both private and public companies. Most recently, Herring was CFO of MyFamily.com for three years.
• Nov 24, 2004
  Searching for Holiday Profits
  This year marks the 10th anniversary of online holiday shopping, and e-commerce sites are bracing for what could be a record-breaking rush of Internet sales. In this three-part special report, the E-Commerce Times looks at how some of the most popular shopping sites have prepared for what some analysts are predicting could be the biggest online shopping season yet.
• Nov 23, 2004
  Dow Jones VentureWire - Omniture Names Michael Herring Chief Financial Officer
  Omniture Inc., which provides hosted applications for enterprise-class businesses that measure site traffic, advertising effectiveness, and e-commerce transactions, said that it has named Michael Herring chief financial officer. Herring, 35, joins from MyFamily.com, where he was also CFO. Previously, Herring was vice president of finance for ThirdAge Inc., a company acquired by MyFamily.com. He has also held positions at Anergen Corp., a public biotechnology company, and at Ernst & Young LLP. Formed in 1996 and based in Orem, Utah, Omniture has raised $25.5 million to date from Network Solutions Inc., VeriSign Inc., Hummer Winblad Venture Partners, and from individual investors. Omniture has 155 employees.
• Nov 18, 2004
  Stores Retail Deals - Who's Who
  Omniture, a provider of on-line analytics, has appointed Matthew Belkin as vice president of the company's Best Practices Group.
• Nov 10, 2004
  Omniture Claims First Best Practices For Online Analytics
  Omniture Inc has launched a best practices division aimed at taking the guesswork out implementing web analytics solutions. The Orem, Utah-based firm says its Best Practices Group, comprising 10 analysts from its Professional Services division, will guide companies through implementations of its hosted Web analytics service, SiteCatalyst, using proven techniques and practices culled from 10 years of experience in the field. The Group will offer customized training and hands-on support. Omniture is claiming a much-needed first in the industry--typically companies don't possess the in-house skills or domain expertise to effectively implement online web analytic technologies. The company has even appointed a new vice president, Matt Belkin, to head up its best practices group. Omniture has certainly gained considerable experience through implementations at eBay, AOL, and Wal-Mart. The company also grew its quarterly revenue an impressive 150% year-over-year for its recently closed third quarter - its seventh consecutive quarter of profitability.
• Nov 01, 2004
  New Web Analytics Applications Try to Bridge Gap Between Logs, Tags
  The early days of Web traffic inspection relied exclusively on the analysis of server log files, which are written automatically when a Web browser accesses a file, be it a full page or graphic element. It would be a challenge for a large newspaper group like Gannett Co. Inc. to rely on log file analysis because of the large variation in sizes of its papers and each paper's broad geographic distribution. Enter SiteCatalyst from Omniture Inc. The app has met Gannett's requirements, said Joe Duffus, online technology specialist.
• Oct 21, 2004
  CRM Companies Have a Strong Presence in Deloitte's Fast 500
  Deloitte's Technology Fast 500 recent survey results list Omniture at 257, with 813% growth in revenue over five years. Other companies include online conferencing giant WebEx, customer service specialists eGain and SupportSoft, and Fast 500 leader Google.
• Oct 20, 2004
  Which Screen Resolution Should You Be Using?
  Eric Peterson of Jupiter Research analyzes the pros, cons, and requirements of upgrading to a larger screen resolution. Peterson notes the significant impact an upgrade may have on consumer-driven websites, highlighting the importance of "advertainment" vs. content placement, and current trends in mass-marketed computer technology--data that most popular web analytics packages will track.
• Oct 18, 2004
  Overstock.com Zeroes in on its Customers
  Online retailers like Overstock.com understand that when virtual shoppers endure a dreadful customer experience, other choices are just one click away. So to minimize the number of prospective customers that defect, scrutinizing the customer's experience became a top priority for discount brand-name online retailer Overstock.com.
• Oct 18, 2004
  Mining for E-Gold With Web Analytics
  Web analytics services and software have grown beyond simply reporting what page was clicked on and how long a visitor stayed there to offer more advanced functions that retailers seeking to increase online sales are finding indispensable.
• Oct 15, 2004
  Rising Above Spam
  Combining site analytics tools and email campaigns draws e-marketing closer to one-to-one than ever before. With site analytics almost becoming a commodity, marketers can expect to see online analytics providers such as Omniture, CoreMetrics and WebSideStory continue to expand their service offerings to stay competitive.
• Oct 04, 2004
  Omniture Named “Top 25 Provider” by ASPNews.com
  "To take BlueStar's spot on the list, we've tapped Web analytics provider Omniture, a company we've considered to be on the cusp of the Top 50 for quite some time. Omniture's SiteCatalyst offers users advanced functionality, flexibility and ease-of-use for an impressive customer list that includes eBay, AOL, and Wal-Mart."
• Sep 27, 2004
  I've Just Met a Girl Named Liquidity
  WebSideStory, a provider of online analytics services, makes the decision to go public. Stabilization of products and financials will be required to make this venture a success.
• Aug 31, 2004
  Taking E-Commerce to the Next Level
  Web analytics allows retailers to predict what customers might want to buy next by looking at their past purchasing history, as well as data generated from other shoppers. It also helps companies make important improvements in how easy their sites are to navigate and use. Sportsline.com announced in a May press release that it used Omniture's SiteCatalyst to identify when customers dropped out of signing up for its fantasy football league, allowing Sportsline to improve its process and increase the number of paying customers.
• Aug 31, 2004
  Omniture seals its biggest deal with AOL
  Omniture announced that America Online has selected its SiteCatalyst hosted Web-analytics solution to provide analytics across all of AOL's worldwide properties and services. "We're very honored to have been selected," says Josh James, CEO and cofounder of Omniture. "Not only is this the biggest deal for Omniture, but this is the largest Web-analytics deal and the largest ASP-deal, period--it is a real validation for the ASP market."
• Aug 26, 2004
  OMNITURE Inks Analytics Deal with AOL
  In a deal hailed as the largest of its kind, Utah's Omniture has signed a Web analytics contract with America Online, the world's largest Internet service provider.
• Aug 24, 2004
  Omniture claims "biggest ever" ASP deal with AOL
  Jonathan Turner, head of internet banking at Credit Suisse First Boston, said "since the bubble burst... to our knowledge, this is the biggest ASP deal".
• Aug 23, 2004
  AOL Awards Omniture ASP Deal
  America Online has embraced the idea of software as a service by awarding a multi-year contract to Web analytics provider Omniture. AOL will use Omniture's SiteCatalyst, a hosted Web analytics system that helps customers analyze data across hierarchical and relational databases. Omniture, which beat out 20 other Web analytics providers for the deal, is expected to help AOL conduct real-time analysis of traffic across its Web properties in order to improve its feedback and understanding of how its sites are used.
• Aug 23, 2004
  AOL signs up for Omniture traffic tool
  Omniture has signed up America Online as a customer for its Web traffic analysis service, the Orem, Utah, company said on Monday. Under the contract, AOL will pay Omniture more than $15 million over the next three years for its SiteCatalyst program, an Omniture representative said. The software, which Omniture delivers over the Web for a recurring fee, monitors Web traffic and analyzes how visitors navigate though Web pages.
• Aug 20, 2004
  How Mazda is tying site search and analytics to convert browsers to buyers
  Mazda North American Operations, a division of Mazda Motor Corp., is getting ready to deploy a web analytics program from Omniture Inc. to more thoroughly analyze its site’s product search performance.
• Aug 20, 2004
  How GSI Commerce manages e-mail marketing with dozens of partners
  To get more effective e-mail marketing at the more than 45 e-commerce web sites it operates, GSI Commerce Inc. is moving toward a new marketing strategy that combines site analytics and e-mail campaign management software, Jeff McCall, vice president of customer relationship management, tells Internet Retailer.
• Aug 16, 2004
  Getting Personal (Again)
  Personalization technologies didn't live up to their hype during the dot-com boom, but some companies are taking another look.
• Aug 02, 2004
  Network Computing Editor's Choice Award
  We tested 10 Web analytics services to get the lowdown on our NWC and CMP sites. Though most offerings impressed, our Editor's Choice edged out the rest with its all-around good analytics, ease of use and strong support.
• Jul 13, 2004
  Edmunds.com Tests Paid Search to Drive Traffic: Discover Their Results
  Edmunds.com, like most content sites, stayed away from paid search because it was almost impossible to justify whether the resulting traffic would be worth the money.
• May 16, 2004
  Omniture Strengthens European Presence With Launches in UK and France
  Omniture, the leading provider of on-demand Web analytics and online business optimisation software, launches today in Europe with the opening of offices in the UK (London) and France (Paris). The company has already accumulated a list of European clients that include: Aer Lingus, BT, Dixons, easyMobile, John Lewis, Lastminute.com, Microsoft UK, RAC, Royal Mail, Business Link, Thomas Cook and Yell.com in the UK and Ireland; and eBay, La Redoute, SFR, Thomson and Voyages-sncf.com in France.
• May 13, 2004
  Omniture Closes $14.5M Series B
  As the company has been profitable for six quarters, James said Omniture did not necessarily need the funding, but that the round could be more important in gaining credibility with banks and enabling the firm to expand marketing, technology and production.
• May 13, 2004
  Omniture Lures $14.M In Funding
  Omniture, a provider of Web analytics to large, complex Web sites, has closed a $14.5 million round of venture capital funding, lead by Hummer Winblad Venture Partners. Mark Gorenberg, a partner at Hummer Winblad Venture Partners, will join the company's board of directors.
• May 03, 2004
  I-Marketers Turn to More Powerful Web Analytics
  The Discovery Channel's 8-year-old store at www.discoverystore.com, has used has used Omniture's SiteCatalyst software, since 2002, to analyze Web traffic, improve the site and increase conversion.

  "We've increased our traffic from search engines, decreased our shopping cart fallout and been able to capitalize on popular promotions and products," said Matthew Welsh, producer of the Discovery Channel Store, Silver Spring, MD.

• Apr 16, 2004
  Vendors bolster CRM wares
  A flurry of software makers have upgraded their customer relationship management offerings in recent weeks, including NetIQ, Omniture and Blue Pumpkin.

  Omniture's SiteCatalyst 10 adds tools that allow users to more easily combine current transactional data with historic information to glean behavioral information about a specific subset of online buyers. New assessment tools relate metrics such as visitor profiles and revenue to page-by-page Web site paths; the goal is to help users identify where to focus their marketing efforts for maximum gain.

• Apr 16, 2004
  Hyatt's Website Analytics
  Hyatt.com recently felt the need for a dedicated analysis tool. "We used [software vendor] ATG for a little bit," he says. "But it was a lot harder to get at the information, it wasn't turnkey at all." Thus, towards the end of last year. Hyatt.com migrated away from ATG's out-of-the-box tool to a product called SiteCatalyst from Omniture.
• Apr 12, 2004
  Analyzing The Trails Left By Web-Site Visitors
  Improved Web-site-analysis tools help businesses understand which content is popular and generates the most sales.
• Apr 07, 2004
  Omniture Out to Raise Web Analytics Bar
  As e-commerce sites begin to mature, managers are looking for their Web analysis tools to mature too.

  "Most of the integration up until now has focused on exporting," said Gartner's Gassman, who called the integration piece exclusive to Omniture. "The company has turned that around and said 'we can now suck information [from other enterprise information repositories] into system. Other niche players do that, but this is unique among the [Web analytics] market leaders," he added.

• Apr 07, 2004
  SiteCatalyst 10 Unveiled
  Omniture has released SiteCatalyst 10, which upgrades the analytics software with advanced segmentation, integration, security enhancements, and currency conversion capabilities. The latest version also builds upon a partnership with Nielsen Media, allowing for reporting by designated market area (DMA).
• Apr 07, 2004
  New Product Spotlight: April 7, 2004
  Omniture announced the release of SiteCatalyst 10, the newest version of its SiteCatalyst analytics solution. Key features include Advanced Segment Insight (ASI), to review historical data on newly defined segments; Next Generation Participation Metrics, to flowchart sales or other metrics from page to page; and a new open data platform for access to information external to SiteCatalyst within the solution's reporting environment, providing a single view of online marketing activity.
• Apr 06, 2004
  SiteCatalyst 10 lets users define segments on the fly
  Omniture Inc.’s latest release of its analytics solution, SiteCatalyst 10, bypasses the limitations of analytics tools that require segments to be defined in advance with enhancements that allow site operators to quickly review historical customer data in newly defined segments, says John Mellor, vice president of marketing.
• Apr 06, 2004
  Omniture Delivers Breakthrough Customer Insight with Latest Release of SiteCatalyst(TM)
  Omniture today announced the tenth major release of their award-winning product, SiteCatalyst. SiteCatalyst 10 is a breakthrough analytics solution, delivering online marketing intelligence previously unavailable in the industry. This latest version of SiteCatalyst, released to Omniture clients beginning March 31, 2004, drives exponential effectiveness with a true enterprise-grade analytics solution.
• Apr 06, 2004
  Brief: Web analytics announcement
  Omniture Inc., an Orem, Utah, Web analytics vendor, released version 10 of its SiteCatalyst application on Tuesday. The new version features Advanced Segmentation Insight, which provides simpler, real-time analysis. Users can segment down to individual customers. SiteCatalyst also offers the ability to review historical data on newly defined segments.
• Mar 24, 2004
  Analytics pushing deeper into online retail business, says Omniture
  nalytics is no longer the realm of the techies. Now frontline managers can go in to find out how a campaign is running. And if it’s not performing, they’re going to do some A/B testing and swap out creative until they get the performance they want.
• Mar 24, 2004
  Hyatt Taps Omniture's SiteCatalyst for Analysis
  Omniture lets Hyatt see in real time the factors that influence e-commerce for its 121 domestic Hyatt hotels and resorts. The aim is to understand and drive customer conversion rates.
• Mar 22, 2004
  Omniture Overture To Hyatt Hotels Hits Mark
  Hyatt Hotels Corporation has implemented Omniture’s Web analytics product SiteCatalyst throughout Hyatt’s corporate Web site, including all 121 Domestic Hyatt Hotels and Resorts. “SiteCatalyst was chosen to help Hyatt better understand and drive customer conversion rates.”
• Mar 22, 2004
  Hyatt Hotels Corporation has implemented Omniture's SiteCatalyst Web analytics product on its corporate Web site, which includes 121 domestic hotels and resorts.
  "Prior to implementing SiteCatalyst, tracking revenue, bookings and conversion ratios through our current set of reporting tools was a very labor intensive job," said Peter Chesek, manager of Hyatt.com for Hyatt Hotels.
• Mar 22, 2004
  Hyatt Hotels Selects Omniture's SiteCatalyst
  Hyatt Hotels Corporation has implemented Omniture's award- winning web analytics product, SiteCatalyst, throughout their corporate web site including all 121 Domestic Hyatt Hotels and Resorts.
• Mar 22, 2004
  Hyatt Hotels selects Omniture's SiteCatalyst
  Peter Chesek, manager of Hyatt.com for Hyatt Hotels Corporation said, "We needed the ability to understand trends associated with revenue and conversion ratios across multiple time periods, and be able to drill down into these trends by search engines, referring urls, campaigns, etc. Our hotels have always asked for this type of information and now with SiteCatalyst we can provide it."
• Mar 12, 2004
  Analytics Assist Partners
  Analytics support for this business goal comes from software called SiteCatalyst provided by vendor Omniture. SiteCatalyst gives KBB much-needed feedback; for example, the company can place a link to a partner website in a new portion of the KBB.com website and see if it gets more hits than before. "You can also change the wording and see if people are clicking," explains Henson, who emphasizes what's at stake. "It's a pretty significant revenue source to get people to say they're ready to request a quote."
• Feb 26, 2004
  Overstock.com Web Analytics, Site Adjustment Push Conversion Over 70%
  Using an analytical tool from Omniture, Orem, Utah, Overstock.com discovered shopper abandonment happened frequently during checkout and now exceeds conversion rates of 70%.
• Feb 02, 2004
  Wal-Mart Measures Factors in Web Sales
  The world's largest retailer is using Omniture Inc.'s SiteCatalyst hosted Web analytics service to study the relationship of merchandising to sales on the site at www.walmart.com.
• Jan 28, 2004
  Edmunds.com Democratizes Data to All Departments
  Edmunds.com, the premier online resource for automotive information, is utilizing Omniture's award winning product SiteCatalyst to maximize online opportunities by delivering information to all facets of its organization.
• Jan 26, 2004
  Overstock`s checkout conversion soars with analytics-driven improvements
  Overstock.com reduced shopper bail out rates and saw its checkout conversion rate rise to as high as 70% on some days after implementing checkout process improvements suggested by its use of Omniture Inc.’s SiteCatalyst service, the company reports. The checkout conversion rate was defined as the percentage of shoppers who completed a purchase after they had initiated checkout on the site.
• Jan 23, 2004
  2003 eCommerce: The Year In Review
  US online retail sales soared past $100 billion in 2003, up 38% over last year. How did retailers do it? They responded to changing consumer demand and behaviors with advanced site features, optimized marketing, and easy-to-use multichannel tools...Features Omniture Customer: Lamps Plus.
• Jan 22, 2004
  After side-by-side comparison, Walmart.com picks Omniture analytics
  After a lengthy review including side-by-side testing with another analytics product, Wal-Mart Stores has adopted Omniture's remotely hosted SiteCatalyst service as an analytics solution at Walmart.com.
• Jan 21, 2004
  Analytics help Timberland.com stay ahead of holiday customer demand
  A real-time window into product queries on its web site [service by Omniture] during the holiday season helped outdoors accessories and apparel manufacturer Timberland stay one step ahead of customer demand and provide feedback on future product development.
• Jan 20, 2004
  Wal-Mart Picks Omniture for Site Analytics
  The walmart.com unit of retail giant Wal-Mart plans to deploy Omniture analytics technology that will help it gauge the effectiveness of its Web site.
• Jan 13, 2004
  USA: Timberland Gauges Online Demand With SiteCatalyst
  The Timberland Company has been gauging online customer demand through its recent purchase of SiteCatalyst software from Utah-based IT firm Omniture
• Jan 01, 2004
  Analytics are providing answers, but retailers want more
  “With better analytics, we can see what shoppers are doing and react faster. “We increased sales by more than 20% because the data showed us where we could make design and navigation changes,” says eBags vice president of technology and operations.
• Jan 01, 2004
  Deloitte Technology Fast 500 CEO Profile: Josh James
  Success is building a sustainable, profitable company that's a fun place to work. We are sustainable and profitable, but we need to grow a bit more to feel substantial. In another year, we'll be there.

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