Omniture in the News

• Mar 18, 2009
  Wall Street's Buy List
  50% growth in a recession?! Yes, indeedy. Fellow All-Star silentrumble argued in December: "This economic recession is not going to stop the migration of commerce to the web and [Omniture] is the strongest player in Web analytics. There will always be a need for companies to optimize their products for the consumer and these software products are ideally suited for this."
• Mar 16, 2009
  Best iPhone apps for SFA, CRM, and BI
  SiteCatalyst for iPhone This free, native iPhone application should interest Omniture SiteCatalyst customers. It puts your web analytics reports and dashboards on your iPhone, where you browse the metrics in an intuitive way. For marketers who are often out of the office, this is a very handy tool for keeping informed on site stats and quickly spotting web performance trends.
• Mar 13, 2009
  Mobile & Wireless Slideshow: 10 iPhone Apps That Make Enterprise Life Easier
  Apple's iPhone apps—also available for the iPod Touch—have exponentially increased in number since the July 2008 opening of the App Store. While many of the available smartphone applications are designed for personal use, such as games, a growing crowd of developers and top application vendors such as Citrix Systems, Oracle and Google are releasing software for the enterprise.
• Mar 10, 2009
  Trends from the Omniture Summit
  The recent Omniture Summit in Salt Lake City was impressive. Even in these economic times, roughly 2,000 marketers attended, making it one of the biggest, if not the biggest, collection of digital marketers gathered in one place this year.
• Mar 09, 2009
  Twitter Gets Brand-Tracking Tool
  Does Twitter have business value? Those who think so may have a new weapon in the ongoing debate, thanks to Omniture. The Web analytics firm released a new feature service for its SiteCatalyst service, designed to measure the brand impact of what's being said on the popular microblogging site.
• Mar 07, 2009
  Tools For Tracking Twitter
  Through its SiteCatalyst API, Omniture users are able to determine the number of times a term is mentioned on Twitter. The data can then be reviewed and sorted by customer, vendor, employee and other categories.
• Mar 06, 2009
  Omniture SiteCatalyst Integrates With Twitter
  Omniture SiteCatalyst now integrates with Twitter to let online marketers monitor and measure tweets. The feature lets marketers import data from Twitter feeds through an Omniture Genesis API into Omniture SiteCatalyst. It tracks preset keywords to monitor who is talking about their brand.
• Mar 05, 2009
  Omniture Adds Twitter Analytics to Arsenal
  Twitter has become a powerful tool for brands to get messaging to consumers, but also to monitor conversation. Omniture today plans to introduce a tool to monitor conversations related to a brand or particular topic on the micro-blogging platform.
• Feb 20, 2009
  StubHub sees dramatic 2,500% revenue lift in e-mail test
  For online ticket retailer StubHub combining recommendations with its personalized e-mail program had a dramatic effect on a test mailing.
• Feb 19, 2009
  Omniture Adds Recommendations to Product Suite
  Omniture released a suite of marketing products that includes a product recommendation engine á la Amazon. The integrated offering also permits the inclusion of offline data sources, such as point of sale, and brings together for the first time several products the company picked up through its 2007 acquisitions of Visual Sciences, Offermatica, and Touch Clarity.
• Feb 19, 2009
  Omniture tries recommendations--StubHub is one of the first in on the game
  Analytics, testing and marketing company Omniture Inc. is getting into the product recommendations game. The company has introduced Omniture Recommendations, an application that lets marketers automate or customize product presentation and content on e-commerce and other sites.
• Feb 19, 2009
  Omniture boost for marketers
  Web optimisation firm Omniture has released a new suite of applications designed to provide sales staff and marketers with the information they need to interact with customers more effectively and boost sales.
• Feb 18, 2009
  Omniture Announces Omniture Online Marketing Suite
  Omniture, which provides on-demand Web analytics and online business optimization services, has announced the release of the Omniture Online Marketing Suite, designed to allow sales teams and marketers to more effectively utilize their customer data to make sales.
• Feb 18, 2009
  Omniture unveils suite to personalize landing pages, product offers
  Online marketing and Web analytics company Omniture Inc. has introduced an application that gives marketers the ability to automatically personalize the content or product recommendations offered to Web site visitors.
• Feb 18, 2009
  Omniture Unveils Product Suite, Lifts Northwest Airlines Revenue $16M
  Omniture plans to unveil a series of applications today that lets marketers tap customer data to customize landing pages and product recommendations. The pages served up are based on previous clicks that led the consumer to the site and personalize the experience.
• Feb 12, 2009
  Omniture Ties With European Software Firm
  Omniture Inc., publisher of hosted business optimization applications, revealed Wednesday that a European software maker has joined its Genesis Network partner program.
• Feb 10, 2009
  How Strong is Your Search?
  If you're still using a free analytics system on a high-volume site with a huge amount of products, it's nearly impossible to see where the traffic split is happening between typed-in traffic, free search traffic, and/or paid traffic.
• Feb 09, 2009
  Best Buy uses tracking software to analyze customer patterns
  Best Buy is among a handful of retailers using high-tech tracking software to analyze and respond to customer purchasing patterns.
• Feb 08, 2009
  Best Buy, Other Retailers Tap Tech to Boost Sales
  To find its answer, Best Buy turned to software from analytics company Omniture. In trials, Best Buy offered financing at different levels: $499, $699, or $999. Every time a customer signed up for payments, Omniture (OMTR) tracked purchase details and homed in on the answer: $499. Within weeks, the software cranked out data that the store's own systems, with their antiquated databases, couldn't have matched.
• Feb 05, 2009
  Omniture Signs Partner
  Orem, Utah-based Omniture announced earlier this week that it has signed on an online marketing consultancy, Acceleration, as a partner.
• Feb 04, 2009
  Omniture gives Platinum Professional Services Partner certification to Acceleration
  Omniture Inc., a provider of online business optimisation software, stated yesterday (3 February) that Acceleration, an online marketing consultancy, has been certified a Platinum Professional Services Partner by the company.
• Feb 02, 2009
  Fulfilling the Promise of Personalization
  What's involved in delivering direct, one-to-one digital marketing at a broadcast level today? I decided to explore that question with two experts. Today's column features my interview with Darren Johnson, vice president of sales at Omniture Test & Target. I sought out his thoughts on what's happening in the marketplace and the emerging trends he's seeing with his customers.
• Jan 29, 2009
  WPP Continues Tech and Consulting Push with Omniture Investment
  WPP has agreed to invest $25 million in analytics and optimization firm Omniture. The move exhibits WPP's ongoing strategy of investing and acquiring technologies to enhance its consulting capabilities. The deal could further establish Omniture's foothold among existing and new agency partners and ad clients.
• Jan 29, 2009
  WPP Takes Stake in Omniture
  WPP Group and Omniture have concluded a collaboration agreement through which the holding company will invest $25 million in the analytics firm. The firms agreed to work together on product development, with WPP shops like OgilvyOne, Wunderman, Enfatico, GroupM and 24/7 Real Media participating.
• Jan 29, 2009
  WPP and Omniture in $25m insight partnership
  WPP and business optimization software maker Omniture have agreed to a partnership covering technology, information and consulting, which they say will bring clients improved customer insight.
• Jan 05, 2009
  Whose Got Your Data?
  One of the more interesting threads that I've read recently was on the Web Analytics Association Yahoo! Forum. Called Why do we still need Omniture?, the discussion's starting point was based on how Omniture could differentiate itself in light of Google Analytics new features.

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