News about Adobe, featuring Omniture® technology

• Dec 20, 2005
  Omniture: Making it count on Wall Street
  An increasingly noisy cadre of tech investors say Omniture--perhaps the best-known of the so-called Web analytics companies that help customers track and analyze traffic on their sites--could be a prime candidate for an initial public offering next year.
• Dec 14, 2005
  Sun Microsystems Tests 3D Microsite & 3D PDF to Promote New Server Launch
  

  You're convinced if only your customers and prospects could really examine your new product for themselves, they'd love it. Only problem -- it weighs 39 pounds. Not much chance your field reps will want to haul that around to every meeting.

  Tech specs and brochures can only do so much. How can you bring a product like a server alive so prospects leap to buy?

  This fall Sun Microsystems tested a 3D microsite and 3D PDF offer (yes, you can put 3D in PDF format.)

• Dec 05, 2005
  JetBlue Tests SearchCenter for Keyword Marketing
  Omniture's search and analytics products help JetBlue understand how consumers behave online. This is critical because the Web, along with the telephone, is a main source of JetBlue's bookings. SearchCenter has lowered the airline's cost per conversion. It is on track to save 50 hours of manual report generation for the quarter. The three-month reporting time lag is gone. And keyword performance data automatically are delivered in real time.
• Nov 30, 2005
  Omniture Drives Performance at PriceGrabber.com
  Web analytics and online marketing services provider Omniture said yesterday that PriceGrabber.com, an online comparison-shopping site, deployed the Omniture SiteCatalyst Suite.
• Nov 08, 2005
  Faster, Better Keyword Marketing Management
  Omniture unveiled new patent-pending features to its SearchCenter tools this week to enhance the search engine marketing process and fight click fraud. Omniture SearchCenter 2.0, which will go live on November 21 and reach general availability on December 1, adds more automation to enable companies to drive sales by optimizing keyword campaigns based on real-time behavior.
• Nov 07, 2005
  Omniture Upgrades SEM Tool
  "Our goal is to reduce the time and energy it takes marketers to experiment with their campaigns, so they can get the most out of their campaigns faster," Chris Parkin, Omniture's senior director of product marketing, said.
• Nov 07, 2005
  Omniture Launches SearchCenter 2.0
  Omniture, a provider of on-demand web analytics and online marketing services, recently announced Omniture SearchCenter 2.0 and the incorporation of MSN's adCenter. Building on the successful launch of SearchCenter earlier this year, version 2.0 adds additional automation and further analytic integration to enable companies to drive sales of their products and services while protecting marketing investments through automated paid-search marketing programs.
• Oct 06, 2005
  Eyeballs on Eyeballs
  Making the web a better place, one click at a time.
• Oct 02, 2005
  Diplomats of Data
  Organizational change is mounting at DexMedia. The Internet Business Intelligence team—part of Chase's group—now sits within the marketing department and Chase is present at meetings that involve customer strategy. "We've even gone so far as to move our developers to sit directly across from their marketing counterparts, instead of on another floor," she says. Now, the staff is working more interactively. Chase cites her department's cohesion, as well as the use of Omniture's on-demand Web analytics solution, as catalysts for achieving insight into product development and customers.
• Oct 01, 2005
  The 2005 CRM Elite, Part 3
  After putting the bid up for vendors, Frontline selected Omniture's SiteCatalyst Web analytics program. SiteCatalyst measures, in real time, cost per lead for online campaigns, such as keyword buys on Google and Overtune, email campaigns, and affiliate programs. The implementation was a breeze, especially given the limited IT support Frontline had at its disposal.
• Oct 01, 2005
  Investing Gets VC Boost
  One of our newer investments is a company called Omniture that pioneered on-demand real-time Web analytics. It has just completed a $10 million-plus quarter and it has amassed [more than] 600 customers in its short life. This is offered as an on-demand application and allows companies to know their customer's behavior and understand how to deliver the best product to the customer. All of this ties together in what I call a continuous-computing environment.
• Sep 13, 2005
  MarketLive, Omniture Boost E-Commerce Reporting
  MarketLive, Inc., a developer of e-commerce retail technology and services and Omniture, a provider of on-demand Web analytics, Monday announced that the companies have entered into a technology and reseller agreement to integrate the Omniture SiteCatalyst reporting and analytics suite into MarketLive’s enterprise-class, e-commerce retail platform.
• Sep 06, 2005
  Omniture Rapidly Drives Up Marketing ROI for Mid-Sized Businesses
  Omniture helps mid-sized companies conquer the "analysis paralysis" that makes most Web analytics tools intimidating for smaller companies with limited resources.
• Sep 01, 2005
  Web Analytics
  Matt Belkin, VP of the best practices group at Web analytics firm Omniture, says that analytics improves the businesses of ecommerce merchants in three key areas: the acquisition, conversion and retention of customers. Omniture worked with Wine.com to monitor the various strands of its email marketing campaign. "We saw that one of its four promotions in particular was tremendously successful, and from that insight it decided to feature it on the home page," says Belkin. "From a ten-minute exercise the company gained around $15,000 [£8,300] in incremental revenue."
• Sep 01, 2005
  Follow The Money
  Matt Belkin, vice president of the best practices group at hosted analytics provider Omniture Inc., offers an example. “Say our company buys the term, ‘web analytics’ for our lead generation site, Omniture.com,” he says. “If we measure a click-though rate of 1%, that is a pretty bad click-through rate, so based on that, we might decide to stop bidding on ‘web analytics.’ But we really have no visibility as to whether that click-through eventually generates leads and revenue for us.”
• Sep 01, 2005
  Uncorking Sales Potential
  Over the last 10 years, Wine.com has evolved from its bottle-shop roots to an online gift destination. Charting and successfully executing that strategy depended heavily on finding the right Web analytics partner, and using information on customer purchase behavior to drive the site’s growth.
• Aug 26, 2005
  Web Analytics Special Report: Analytics Lets Wine.com Celebrate the Holidays
  Wine.com attributes its growth to customer insights and refined merchandising promotions resulting from a Web analytics solution. In just five days, Wine.com sold 1,000 units — a $15,000 profit from spending 10 minutes with SiteCatalyst.
• Aug 24, 2005
  TIG Global, an interactive marketing company for hospitality, is using Omniture's SiteCatalyst Suite
  TIG Global, an interactive marketing company for hospitality, is using Omniture's SiteCatalyst Suite to provide clients from major branded and independent hotels in North America, Europe, Asia and the Caribbean with real-time access to online customer trends.
• Aug 17, 2005
  Siebel EMEA boss joins analytics firm
  Former general manager for Siebel Neil Weston has been appointed as European general manager of web analytics firm Omniture.
• Aug 17, 2005
  Execs & Accounts
  Omniture hired Neil Weston as general manager of its European headquarters. Weston was most recently SVP and general manager of Europe, the Middle East and Africa for Siebel Systems.
• Aug 10, 2005
  Omniture ready with its fully integrated keyword management solution
  On-demand Web analytics company Omniture has announced the availability of fully integrated keyword management solution Omniture SearchCenter. Omniture SearchCenter provides a single, robust solution for search campaign management and optimisation.
• Aug 08, 2005
  Analytics Firms Offer Search Tools
  Marketing executives who combine SiteCatalyst with SearchCenter can track the success of a keyword campaign. They also can optimize keyword bids in real time based on visit behavior data available to other bid management tools.
• Aug 04, 2005
  eBags learns that lifestyle images work better than product images
  EBags, No. 91 in the Internet Retailer Top 400 Guide to Retail Web Sites, uses web analytics software from Omniture in addition to in-house analytics software to constantly test the impact of its online merchandising displays and other site features on conversion rates.
• Aug 04, 2005
  Analytics shed light on campaigns, opportunities at Avon.com
  Avon is realizing results from changes it’s made on Avon.com and in its keyword campaigns based on analytic data gathered though Omniture’s analytics tool set, according to Pattiann McAdams, executive director of North America e-commerce for Avon. The analytic reports, she says, have provided critical feedback on which search engines and which keywords drive the most visitors to Avon.com, which ranks No. 21 in the Internet Retailer Top 400 Guide to Retail Web Sites.
• Aug 01, 2005
  Learning the ABC’s of Marketing
  Frontline selected Omniture's SiteCatalyst Web analytics program to measure, in real time, cost per lead for online campaigns like keyword buys on Google and Overtune, email campaigns, and affiliate programs. The company has seen a 75 percent reduction in its cost per sale--more than $1 million in annual cost savings. Frontline's Internet business averages a cost of $30 per sale.
• Jul 27, 2005
  Choice Hotels Rolls Out Web Analytics
  According to Calimpong, SiteCatalyst gives users specific site traffic information to help them measure, for instance, if only 30 percent of visitors to a page are converting. This way the company can make appropriate and timely changes, he says.
• Jul 27, 2005
  DoubleClick Releases DARTmail 4.5 With Enhanced Reporting and Advanced Functionality
  Omniture SiteCatalyst. DARTmail's integration with Omniture SiteCatalyst is the deepest and most comprehensive link between a Web analytics solution and email deployment application. With the integration, users can analyze DARTmail campaign visitor behavior in SiteCatalyst to see how email visitors behave while onsite and then seamlessly create remarketing campaigns through DARTmail based on the subscriber Website activity.
• Jul 25, 2005
  Venture Money Favors Older Startups
  Venture capitalists are putting their money in later-stage ventures with some history behind them. Though the overall amount invested in nascent IT firms last quarter dropped nearly 18% from a year earlier, young companies with some history behind them are attracting dollars from venture capitalists.
• Jul 21, 2005
  Is Any Web Browser "Market Share" Data Reliable?
  Matt Belkin, Omniture's vice president for best practices, told Tom's Hardware Guide that the advantage of being an application service provider (ASP) versus an analyst of Web sites' log files is that, as an ASP, the data Omniture needs is being sent to it, rather than Omniture having to look for it within otherwise useless data.
• Jul 19, 2005
  Don't Let IT Keep You From Optimizing Your Site
  Some analytics tools even help structure and measure test performance. Omniture currently leads this space with SiteCatalyst's version 12 release.
• Jul 15, 2005
  Ajax Challenges Web Development Leaders -- And Web Publishers And Advertisers
  "While Ajax may not conform to a traditional 'page view' metaphor, this isn't necessarily a new challenge for Web measurement," says Matt Belkin, VP, Best Practices Group at Web analytics firm Omniture. "For years," Belkin explains, "Web analytics has evolved with the technologies for building and presenting user experiences. Macromedia Flash is a prime example where the experience does not conform to a 'page view' metaphor, but many of Omniture's customers use SiteCatalyst to measure Flash and improve their business based on those insights."
• Jul 14, 2005
  Omniture Closes on $40 Million in Venture Funding
  DMNews reported on Omniture announcing the closure of a $40 million round of venture capital funding to further its customer training efforts, invest in technology development and expand marketing and distribution initiatives. Khan reports that this is one of the larger investment rounds in recent times for an online-focused company and that it is Omniture's third round of funding, taking the total investment so far to $65 million.
• Jul 14, 2005
  Omniture Gets $40MM in Venture Capital
  Web analytics provider Omniture said it will use $40 million in new venture capital, received from a group of investors led by Bank of America Venture Partners, for developing technology and increasing marketing efforts, reports Internet Retailer. This is Omniture's third round of VC funding, which has totaled $65 million thus far. Other third-round investors are Hummer Winblad Venture Partners and Attractor Investment Management. Rory O'Driscoll, a managing director at BA Venture Partners, will join Omniture's board of directors.
• Jul 13, 2005
  Omniture Nets $40 million
  An article on Red Herring reported that Omniture has raised $40 million in its third round of funding. The article reports that the round was led by Bank of America Venture Partners and that Hummer Winblad Venture Partners and Attractor Investor Management also participated. The article goes on to say that Web analytics is a rapidly growing field. It started out as software used to track and monitor web usage. But as the web expanded, companies in the field began to broaden the scope of their products. According to experts, one of the biggest problems the (Web analytics) field has is that most companies still use web analytics at a basic level, and do not get as much out of the products as they could.
• Jul 13, 2005
  Omniture gets $40 million in new venture capital
  The investment marks Omniture’s third round of venture capital funding, bringing its total to $65 million. Rory O’Driscoll, a managing director at BA Venture Partners, will join Omniture’s board of directors. Other third-round investors are Hummer Winblad Venture Partners and Attractor Investment Management.
• Jul 13, 2005
  Private Equity Week Online -- It's A Big Deal
  Company CEO Josh James says that the issue is one of flexibility. An IPO, he argues, could stifle Omniture’s ability to invest in sales, marketing, R&D;, etc. To James, public=profitability pressure, and he doesn’t believe that he can build a market leader while always being concerned about moving from red to black (the company was once profitable, but currently is not due to the aforementioned growth initiative). Ditto for potential acquisitions, which James wouldn’t comment on, but which are almost a sure bet.
• Jul 13, 2005
  Omniture - Profile
  Just closed a round of $40 million, led by BA Venture Partners (Bank of America Venture Partners), with involvement from Hummer Winblad Venture Partners and Attractor Investment Management. This is the third round - total of $65 million has been raised.
• Jul 13, 2005
  Omniture Gets $40 Mil. in Funding
  Web analytics provider Omniture said it has received $40 million in financing, bringing its total backing to more than $65 million.
• Jun 27, 2005
  Omniture streamlines Web smarts
  Web analytics tools can easily show key site-performance indicators -- such as purchases by visitor type -- that speak for themselves. If you’re willing to dig, the tools can also offer deeper, more mysterious insights into visitor behavior. However, mining data can be difficult and time consuming, which may hinder marketing managers from taking immediate action to improve the effectiveness of their sites.
• Jun 22, 2005
  Old Dogs, New Clicks
  Executives who think that the dot-com collapse, channel conflict, and consumer fears of identity theft have combined to make E-commerce strategy a low priority should think again. Ten years after Amazon.com and eBay made "E-tail" a household word, companies in many industries are taking a second look at E-commerce, and finding ways to overcome old problems and tap new opportunities.
• Jun 10, 2005
  New Products
  Omniture has released its latest version of its flagship product, SiteCatalyst 12. New features include a multivariate experimentation manager that expands a user's ability to measure testing scenarios, role-based dashboards that deliver insight of role-specific key performance indicators, and a "Dashboard Player" that pushes key dashboard reports to desktops for real-time updates.
• Jun 01, 2005
  Baseball Gets Predictive To Drive Online Ticket Sales
  In April, MLB Advanced Media capped off a year-long effort to get to real-time prediction. It starts with Web analytics from Omniture, which collects data on site traffic and feeds it to a SAS database. SAS software then analyzes individual visitor behavior in real time and predicts to which campaigns they're likely to respond.
• May 24, 2005
  Breaking Down a Conversion Funnel
  So you've identified the most important behaviors on your site. One of them is some sort of conversion funnel. Now what? The conversion funnel could be five steps to purchasing a pair of shoes or booking a trip. It may be a lead conversion funnel that drives people to request more information or sign up for a Webinar.
• May 10, 2005
  Evolve Into a Data-Driven Organization, Part 2
  Far too often, the people who decide what and how to change their organization's Web site don't have access to data that could provide potential solutions to site issues. When decision makers get data based on key performance indicators (KPIs), their recommendations can be better informed, more targeted, and usually much more successful.
• May 02, 2005
  Something Extra for the Enterprise
  
• May 01, 2005
  Special Report: Web Analytics
  Novell turned to Omniture’s SiteCatalyst after spending more than five years trying to analyze log files on its own. “We would crank logs through our tool, and it would take one full-time person and another person part time to make reports,” says Kim Eaves, Novell’s director of electronic marketing. With SiteCatalyst, the entire process, from analysis through report distribution, is automated.
• Apr 29, 2005
  Wine Merchant Uncorks Web Analytics
  Wine consumers have been known to ask a few questions before making a purchase. The type, region, winery, and, finally, the price, are all serious considerations. So with seemingly endless possibilities before them, consumers need a wine retailer to not only help them make a selection, but to point them to it. For wine.com, the question was how best to do this. The answer came in the form of business intelligence.
• Apr 28, 2005
  Nielsens for the Print World?
  Every hour, staffers in The Modesto (Calif.) Bee newsroom scan a list of the five most-read stories on the paper’s Web site, www.modbee.com, and with good reason. The online pieces that garner enough reader interest to rate inclusion in the “High Five” sometimes become front-page stories in the next day’s print edition. Several papers around the country have similarly begun to use online page views to determine which stories should receive additional coverage. Using Web-analysis services from Omniture in Orem, Utah, the paper compiles hourly statistics—via software tags embedded in each Web page—on how many times a story is read, Johnston explains.
• Apr 18, 2005
  Omniture Named to CMP Media's Intelligent Enterprise Companies to Watch List
  Omniture, the largest provider of on-demand web analytics, today announced its selection as a "company to watch" by the editors of CMP Media LLC's Intelligent Enterprise, in conjunction with the magazine's 2005 Editors' Choice Awards. Omniture is one of five companies to be recognized in the On-Demand Leadership category, along with Salesforce.com, RightNow Technologies, Nsite and Grand Central Communications.
• Apr 05, 2005
  Web Analytics Now A Marketing Must
  B-to-b marketers are realizing that Web analytics aren't just a good idea anymore-they're a necessity for businesses that want to optimize lead generation, create more "stickiness" and loyalty, and boost customer experience.
• Mar 04, 2005
  The Next Step: The Web Analytics Association
  I spoke on two panels at Search Engine Strategies in New York this week. One speech, "Measuring Success Overview," I've been giving for three years, keeping each presentation current. This time, it was completely revised. My objective was always to get people to realize Web analytics solutions are valuable and to start them measuring. Now, many people understand the value of measurement. The bigger challenge marketers face is determining what to do with all those measurements.
• Mar 01, 2005
  As personalization evolves as a multi-channel technique, retailers are once again raising their expectations
  Of all the excesses and unrealized promises of the early dot-com days, one that stands out is personalization technology. Its promise of the mid- to late-`90s suited the Internet euphoria of the day--that the ubiquitous nature of the web combined with reactive technology would produce a form of one-to-one retailing that would keep customers coming back for more through customized marketing and merchandising. Wine.com, for instance, uses web analytics from Omniture Inc. to identify customer preferences for particular merchandising offers, a strategy that helps it tailor merchandising and marketing campaigns for the many segments of wine and gift customers, Shaffer says.
• Feb 24, 2005
  Omniture's Web Analytics Technology Gains Popularity
  Omniture, a provider of on-demand web analytics, today announced that its SiteCatalyst™ was implemented on more than 3,000 customer sites in 2004, including some of the largest and most active sites on the Internet, such as Walmart.com, AOL, eBay Stores and CMP Media.
• Feb 22, 2005
  Web Analytics Association Forms
  Web analytics industry experts as well as leading vendors and organizations that use Web analytics announced yesterday the formation of the Web Analytics Association. The Washington, DC-based not-for-profit group aims to unite and foster the interests of end users, vendors, consultants and educators involved in measuring the success of their online business initiatives.
• Feb 22, 2005
  Destination CRM Daily Dispatch
  Omniture announced that is a Founding Corporate Member of the newly formed Web Analytics Association (WAA). Josh James, CEO and cofounder of Omniture, will sit on the Advisory Board of the WAA, while John Pestana, executive vice president of customer success and cofounder of Omniture, will cochair the marketing committee. The WAA is a not-for-profit organization with the mission to unite and foster the interests of professionals involved in measuring the success of their online business initiatives.
• Feb 22, 2005
  SiteCatalyst 11 Receives 4.5 Star Rating from PC Magazine
  Matthew D. Sarrel of PC Magazine reviews web analytics solutions across the market, using a 5-star rating system. "SiteCatalyst 11 was created for those business people who spend all day slicing and dicing Web site traffic data in an effort to unlock its secrets. This hosted solution provides a wealth of multirelational data in real time."
• Feb 17, 2005
  Kenneth Cole uses site analytics to improve marketing and merchandising
  With web analytics software from Omniture Inc., Kenneth Cole is using basic data showing the recency, frequency and overall purchasing value associated with customers in its marketing databases. Before using analytics, KennethCole.com emphasized having clean and simple merchandise pages showing only single products.
• Feb 16, 2005
  Wine.com Expands Sales
  Wine.com boosted sales of several products this Valentine's Day by tracking response to its virtual catalog, e-mails and placement of promotions on its Web site. Jay Shaffer, VP of Customer Experience at Wine.com, attributes that partly to the use of Omniture's SiteCatalyst software to track time spent and click-throughs on banner ads -- in the site's virtual catalog and other areas of its site as well as within e-mails and search engine marketing.
• Feb 14, 2005
  Web metrics player Omniture signed Sears, Roebuck and Co.
  Sears will deploy Omniture's SiteCatalyst online analytics solution to measure overall sales and marketing performance for sears.com.
• Feb 08, 2005
  DM Review Special Report - Omniture SEM Tool
  Omniture Search Engine Manager from Omniture provides a single solution for bid management and optimization. Omniture Search Engine Manager allows customers to manage a single account, specify their campaigns and keywords, set their own rules on bidding and review the performance of all the search engines in one easy-to-use dashboard. By integrating with SiteCatalyst, Omniture Search Engine Manager is able to optimize keyword bids based on visitor behavior information, such as number of pages viewed or abandonment within certain stages of the conversion process.
• Feb 06, 2005
  New Omniture Tool Offers Bid Management with a View
  Web analytics provider Omniture announced in January that it will launch the second tool in its eight-year existence: a new hosted bid management service called Search Engine Manager. The new offering, which was made available to selected beta customers in January and will be generally available this month, is designed to interoperate with SiteCatalyst, the analysis platform from Omniture that operates on some of the largest, busiest Web sites on the Internet.
• Jan 25, 2005
  Daily Dispatch: In the News
  Vcommerce announced yesterday that it has entered into a partnership with Omniture. The agreement will integrate Omniture's SiteCatalyst, an online analytics solution, into Vcommerce's on-demand solutions for managing direct-to-consumer transactions.
• Jan 10, 2005
  Looking In -- Web Analytics
  Web analytics typically is used for the customer-facing Internet, but much can be learned by pointing this technology inward. "Without Web analytics (supplied by Omniture), understanding what our employees are reading on their portals and, therefore, deciding what information needs to be presented, would be a seat-of-the-pants exercise in futility," said Kim Eaves, Novell's Director of Electronic Marketing.
• Jan 03, 2005
  Omniture CEO Josh James on Web Analytics
  The E-Commerce Times caught up with Omniture Co-Founder and CEO Josh James to talk about how much Web analytics has changed since he entered the market in 1996, and how those changes can benefit businesses that implement the technology.

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