News about Adobe, featuring Omniture® technology

• Nov 10, 2008
  United Way of America Selects Omniture to Enhance Audience Engagement
  Omniture, Inc., a leading provider of online business optimization software, announced that United Way of America has selected Omniture SiteCatalyst® Web analytics to accurately measure visitor engagement and activity for its newly launched Website (http://www.liveunited.org/). As one of the nation's oldest and most respected non-profit organizations -- with nearly 1,300 local United Ways across the country -- United Way of America will use SiteCatalyst to help ensure its Web site effectively communicates the organization's mission and message in order to drive donations, advocacy and volunteer activity.
• Jul 07, 2008
  Social Media Revolutionizing Public Relations, Watkins Says
  “Public relations will never be the same as before social media,” said Brian Watkins, public relations manager of social media at Omniture. Watkins spoke to Utah Technology Council (UTC) members about how public relations professionals can utilize social media in their communication strategies.
• Jun 01, 2008
  Apply Basic Marketing Principles to Increase Website Conversion, Chertudi says
  “Don’t forget basic marketing principles learned in college,” said Mikel Chertudi, senior director of online marketing at Omniture, during the Wasatch Online Marketing Association’s (WOMA) meeting Friday. Chertudi spoke to WOMA members about why basic marketing principles continue to be relevant in today’s electronic world.
• Apr 12, 2008
  Players out to set the world record
  Five-year-old Porter Hiatt of Syracuse beat out his family and most of his competition through the fifth round of what may have been the world's largest "Rock, Paper, Scissors" competition Friday at Brigham Young University.
• Apr 01, 2008
  Social Networking Websites Key to Generating Business, Experts Say
  As technology continually changes, many businesses struggle to keep up, said Josh James, CEO of online analytics provider Omniture, Inc. James led a panel discussion during the Governor’s Economic Summit, where experts discussed ways to drive online business.
• Mar 06, 2008
  Omniture touts alliances with Adobe and China
  Representatives of Omniture, the Orem company that produces software to track Web site usage and improve online marketing, touted the company's growth and improved products Wednesday during what was billed as the world's largest gathering of online marketing professionals.
• Jan 23, 2008
  State of the State: Huntsman urges Utahns to aspire to reach higher
  Utahns "must aspire to reach higher," Gov. Jon Huntsman Jr. told his constituents Tuesday in his fourth annual State of the State address, the first to be delivered in the newly remodeled Capitol.

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