News about Adobe, featuring Omniture® technology

• Dec 18, 2007
  Redefining Hit Shows With Online Audience
  If TV metrics have taught us anything in 2007, it's that a show's success can no longer be measured by who's watching it on TV alone. Exhibit A: The CW's full-season pickup of "Gossip Girl," a teen soap with mediocre Nielsen ratings that consistently holds the top spot on iTunes' weekly most-downloaded-shows list. Exhibit B: CBS's second-season order for "Jericho," an apocalyptic drama initially canceled by the network but revived after the show's online fans sent CBS thousands of nuts in protest.
• Dec 18, 2007
  Why Integrate Web Analytics with Your CRM?
  According to the Direct Marketer’s Association, North American B2B companies spend $77 billion annually on marketing programs and campaigns with no real idea of how it affects sales. This statistic underscores the love/hate relationship that frequently exists between marketing and sales organizations. Sales teams complain that marketing doesn’t generate enough leads to get the sales cycle moving or that marketing’s activities aren’t meeting their intended goals. Marketing complains that if the sales team were producing more sales, then marketing would have more budget to do the marketing activities that would produce more meaningful leads.
• Dec 05, 2007
  Managing Automated PPC Bid Management
  Managing PPC without automation is becoming impossible to do by hand. Tools at different price points are becoming more prevalent and require serious expertise. This SES session discussed using API bid management applications to increase ROI and gain a competitive advantage.
• Dec 04, 2007
  Omniture Genesis Expands Network
  Omniture, a provider of online business optimization software, has announced the addition of nine new Omniture Genesis partners, providing customers with a choice of 90 marketing applications that integrate within Omniture's online business optimization platform. The new Genesis partners include Bronto, Celebros, InsideSales.com, InstantService, Knotice, Komunik, SimpleFeed, Vtrenz and WingateWeb. Genesis is a 'Plug and Play' solution that reduces complexity by automating the integration of marketing applications and provides a single dashboard for customers to measure marketing results and take action.
• Nov 11, 2007
  Tracking Viewers on All Platforms
  Already the Web is more advanced than television in measurement. Marketers are able to glean how their ads perform via ad measurement services such as Omniture and DoubleClick, explained Michael Hayes, senior VP of interactive at Initiative North America. That means Internet advertisers don’t have to rely on the imprecise ratings system that hinder TV.
• Oct 18, 2007
  NHL.com turns to analytics to check online consumer access points
  The National Hockey League is teaming with web analytics software provider Omniture Inc. to assess site content and online marketing campaigns, and monitor visitors’ content access via RSS feed, podcasts, video clips, mobile devices and digital channels.
• Oct 11, 2007
  Case Study: How to Redesign News Site for Old and New Readers
  The Pittsburgh-Post Gazette is celebrating its 10th year online, and, until recently, the newspaper's web site was showing its age. Despite piecemeal updates, the site hadn't been overhauled in years and was lagging in readers' and advertisers' expectations. What's more, the outdated site was hampering internal goals. The company implemented Omniture and things changed.
• Oct 08, 2007
  Omniture practices what it preaches
  Omniture Inc., the big Web analytics firm based in Orem, Utah, enables marketers to optimize their digital marketing, helping assure that Web sites are converting page views to leads, and then on to qualified opportunities. Now, the company is working hard to optimize its own lead processes, focusing on the recycling of apparently moribund prospects.
• Sep 14, 2007
  The Walt Disney Internet Group Selects Omniture SiteCatalyst® to Optimize the Customer Experience Across All of Its Online Properties
  Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that the Walt Disney Internet Group has selected Omniture’s web analytics technology for the company's online properties, including ABC.com, Disney.com, DisneyParks.com, ESPN.com and Movies.com. Omniture will provide the Walt Disney Internet Group with comprehensive online business optimization capabilities that include Omniture SiteCatalyst, Omniture Discover™ and Omniture SearchCenter™.
• Sep 13, 2007
  Omniture and Salesforce.com Jointly Announce Availability of New Omniture Closed-Loop Marketing Solution on the AppExchange
  Omniture (NASDAQ: OMTR), a leading provider of online business optimization software, and salesforce.com (NYSE: CRM), the market and technology leader in on-demand business services, today announced the availability of Omniture Closed-Loop Marketing on salesforce.com’s AppExchange. Omniture Closed-Loop Marketing for Salesforce provides end-to-end visibility into marketing results at each point in the sales cycle and automates the measurement of marketing’s contribution and influence on the sales pipeline.
• Sep 12, 2007
  Omniture, Salesforce help marketers get a closer look at campaigns
  Omniture, the online business optimization software provider, and salesforce.com, the market and technology industry’s on-demand business services, have launched Omniture Closed-Loop Marketing on salesforce.com’s AppExchange. Omniture Closed-Loop Marketing for Salesforce provides end-to-end visibility into marketing results at each point in the sales cycle. It also automates the measurement of marketing’s contribution and influence on the sales pipeline.
• Sep 12, 2007
  Emailvision joins Omniture Network
  French-based e-mail marketing firm Emailvision has become a Genesis partner by joining the Omniture Genesis Network. The partnership will help Emailvision customers integrate their e-mail campaign data with Omniture's online business optimization software.
• Sep 11, 2007
  Omniture and Salesforce.com Take a Meeting
  Omniture, a provider of Web analytics software, announced its partnership with on-demand CRM software provider Salesforce.com yesterday to launch a new application aimed at monitoring marketing campaigns. This service, available on the AppExchange, will follow campaigns at every step to gain insight into customer behavior and campaign effectiveness, according to Gail Ennis, senior vice president of world wide marketing for Omniture. Omniture's Closed-Loop Marketing for Salesforce.com focuses particularly on improving the relationship between marketing and sales in B2B companies in a coordinated effort to generate higher conversions.
• Sep 10, 2007
  Omniture Web analytics moves to AppExchange
  In a deal that makes both companies look good, Salesforce.com announced that Omniture, one of the leaders in online Web marketing analytics, will be the newest service to join AppExchange. For its part, Salesforce gets Omniture Closed Loop Marketing for Salesforce, a service that will bring to its site marketing executives, a group that up until now had no compelling reason to use Salesforce. From an Omniture point of view, the company will now be able to expose its capabilities to a far larger audience, which will put the company in a good position to sell even more marketing analytic services than what will be currently offered on the AppExchange site.
• Sep 10, 2007
  Omniture and Salesforce.com Join Forces on B2B Closed Loop Sales Information
  Intending to provide business to business marketers with a clearer idea of what portions of their campaigns are creating the best business leads, business optimization software company Omniture and on-demand business services firm salesforce.com have joined forces to offer Omniture Closed-Loop Marketing on salesforce.com’s AppExchange.
• Sep 10, 2007
  Omniture buys website testing firm for $65m
  The patented techniques effectively automate the definition and testing of structural elements in web sites, such as various versions of the site, which is a cumbersome task that has normally been done manually by marketers.
• Sep 07, 2007
  Omniture acquires Offermatica
  Omnitureannounced it has agreed to acquire Offermatica, an on-demand A/B testing and multivariate testing company, for $65 million. Offermatica enables marketers to define and test the structure and elements of their sites.
• Sep 07, 2007
  Omniture to buy Offermatica to marry analytics and page optimization tech
  Omniture Inc. will pay $65 million in cash and stock to acquire Offermatica, which provides on-demand technology to retailers for testing visitor response to multiple arrangements of product displays and other online content.
• Sep 07, 2007
  Omniture Buying Offermatica
  Web analytics firm Omniture has agreed to acquire web optimization company Offermatica. The deal shows that the hyper-consolidation in online advertising and marketing is not limited to billion-dollar deals for big name companies such as DoubleClick and aQuantive, which were snapped up by Google and Microsoft, respectively.
• Sep 07, 2007
  TouchClarity ups conversions for Barclays
  Following a recent re-design of the site, Barclays selected Omniture TouchClarity to ensure that the most relevant content is delivered to each site visitor, based on their behaviour as they move around the site. The bank is recording an increase in conversion rates across certain product areas including mortgages, personal loans and credit cards.
• Sep 07, 2007
  Omniture Grabs 'Complementary' Offermatica
  Omniture to offer an integrated product suite that allows customers to easily optimize their sites and then test the effectiveness of the tweaks.
• Aug 24, 2007
  The Next Step
  Mikel Chertudi, senior director, online marketing and demand generation at Omniture, shares three reasons to integrate Web analytics with CRM.
• Aug 24, 2007
  Web Analytics Association Sets Measurement Standards
  For almost two years, the WAA's Standards Committee worked with Web analytics vendors, agencies, practitioners and industry leaders like Omniture to develop standard definitions for the most widely used terms--namely "page views," "visits/sessions," and "visitors'"--and then expanded them this year, to include an additional 23 broader metrics.
• Aug 23, 2007
  Analytics help Peruvian Connection reach new conversion heights
  High-end apparel retailer Peruvian Connection, which originally built its business on catalog sales, wasn’t getting the results it expected from a web site redesign. It implemented Omniture’s SiteCatalyst early this year, which helped identify the problem and point the way to a solution.
• Aug 01, 2007
  Zooming in on SEM
  It's something most of us do every day. If we need more information about practically anything, the first places most American consumers turn to are Google or Yahoo. The days of browsing through phone books and encyclopedias are quickly drawing to a close as virtually all inquiries move online--and toward search engines. Though often overlooked and oversimplified, marketers and retailers must be certain that search engine marketing (SEM) is at the top of their priority list. According to eMarketer, search currently makes up 40 percent of all online advertising.
• Jul 17, 2007
  Seven steps to effective search marketing
  If you’re a search marketer, you have a tough job. Your tasks can be summed up in three categories: Generating more response volume (sales, customers, orders, leads, traffic); obtaining response volume more cost-effectively; and making the company look good (that is, building the brand). As a result, you are always looking for insight and tools to help manage your online programs more productively. This article oulines seven steps to help you more effectively conduct your search marketing.
• Jul 13, 2007
  To Track Web Sites, Companies Turning To Software Niche
  Investors have analyzed the emerging field of Web analytics software, and like what they see. The goal with Web analytics is to improve online sales by analyzing the click paths of Web site visitors, helping to gauge the strength of Web site designs and online marketing campaigns. Companies use Web analytics software to track how their Web sites are performing, and to sell more stuff on the sites.
• Jul 09, 2007
  Engaging Retail Customers On Their Terms
  Traditional marketers know that marketing, at its very core, is about connecting with prospects and customers in a meaningful way--on the customer's terms. The challenge facing online marketers is to make sense of the vast information that's available with e-commerce--information that traditional offline marketers only dream of. Armed with this data, online marketers can identify their key customer segments to connect and build relationships that benefit not only their organization, but also their visitors and customers.
• Jul 05, 2007
  The key to connecting with your customers -- segmentation
  Traditional marketers know that marketing is, at its very core, about connecting with prospects and customers in a meaningful way — on the customer’s terms. The challenge is for online marketers to make sense of the vast information that traditional offline marketers only dream of. Armed with this information, online marketers can identify their key customer segments and connect and build relationships that benefit not only their organization, but also their visitors and customers.
• Jul 03, 2007
  Targeting Site Visitors To Increase Conversion
  The next big thing for Web marketers is on-site behavioural targeting. In fact, many market leaders have deployed on-site behavioural targeting already including banks that want to increase application rates, such as Lloyds TSB and HSBC, news sites aiming to keep readers returning, or leisure retailers like Lastminute.com hoping to promote the perfect holiday to each visitor.
• Jul 03, 2007
  Targeting Site Visitors To Increase Conversion
  The next big thing for Web marketers is on-site behavioural targeting. In fact, many market leaders have deployed on-site behavioural targeting already including banks that want to increase application rates, such as Lloyds TSB and HSBC, news sites aiming to keep readers returning, or leisure retailers like Lastminute.com hoping to promote the perfect holiday to each visitor.
• Jul 02, 2007
  Screen Testing
  Marketers can make more opportunities by testing to facilitate performance decisions, rather than going on intuition. The question is, which test is best? One of the strongest cases to be made for A/B testing is that for both large and small companies it's relatively easy to implement. Christopher Parkin, senior director of products and solutions marketing for Web-analytics provider Omniture, says, "The good news with A/B testing is, it's pretty easy to enact. You can take it in incremental steps. If companies are a bit early in their testing maturation cycle it's a great way to drive conversion."
• Jun 25, 2007
  Web sites seek standards for Internet traffic reports
  Similar to the time-honored and forever-debated tactics in the TV business (see companion story), monthly Internet traffic reports from the likes of Nielsen/Net Ratings, comScore Media Metrix and other third-party providers typically rely on sampling techniques. But unlike TV, internal server logs for each Web site are also available and offer a competing view of reality, one the site operators contend is based on actual traffic and first-hand data, and is thus more reliable.
• Jun 20, 2007
  KeyBank Selects Omniture to Optimize Online Marketing Campaigns
  KeyBank, one of the nation's largest banking and financial services companies, has selected Omniture to measure the effectiveness of their online campaigns in real-time. "We offer a variety of different services on our Web site, so it is important for us to make sure our customers and online visitors can easily find the information they are looking for," said Melissa Zajac, analytics manager at KeyBank. "Omniture allows us to focus our online content to develop targeted campaign messaging -- optimizing both the customer experience as well as driving higher levels of ROI for our company."
• Jun 06, 2007
  eBags Selects Omniture TouchClarity to Tailor Offers and Promotions to Individual Shoppers
  OREM, Utah – June 6, 2007 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that eBags has selected Omniture TouchClarity™ to tailor offers and promotions to individual shoppers—providing each individual customer who visits eBags.com with an online experience that matches his or her unique, personal interests.
• May 16, 2007
  The other online ad boom
  Online traffic measurement firms are reaping the fruits of a booming industry. To that end, software company Omniture (Charts), whose SiteCatalyst product lets companies track traffic to their Web sites in real time, has been one of the best performing initial public offerings of the past year.
• May 09, 2007
  Leveraging BT On-Site
  “Build it and they will come” is the classic fallacy of short-sighted marketers. The online world may have found its equivalent in the current widespread and spurious notion “drive traffic to your Web site and they will buy.” Actually, as Brent Hieggelke, vice president of strategic marketing at Omniture, explains below, targeting prospects off-site through advanced behavioral methods in order to drive them on-site is only half the goal. The other half is using behavioral analysis to model what consumers do once they reach your site.
• May 03, 2007
  Spiegel gets real-time view into customer demand with new search platform
  Spiegel is using a new search marketing and web analytics platform from Omniture Inc., which allows the retailer to manage multiple campaigns from one platform. Omniture SearchCenter ties keyword performance to online consumer activity, determining which keywords drive higher levels of revenue at certain times of the day.
• Apr 20, 2007
  Omniture: A Radar Screen For E-biz
  Omniture--with 2006 sales of just $80 million--has installed its software onto the computers of more than 2,000 of the world's major corporations, the likes of Microsoft (MSFT ), Wal-Mart (WMT ), Hyatt, Toyota (TM ), and The McGraw-Hill Companies, owner of BusinessWeek. Its desktop readouts are like the instrument panel on a jet plane. But instead of tracking air speed they monitor the velocity of Web marketing tools such as e-mails, search engine keywords, and display advertising. With huge chunks of advertising shifting to the Web from traditional media, Omniture has emerged as a key player in the digital economy.
• Apr 12, 2007
  Marketing executives facing new issues, investments in 2007
  On-site behavioral targeting is certainly integrated marketing in an important strategic way, unique to the Web channel. On-site behavioral targeting allows for a new direction in integrated marketing that also ties in the sixth concern in the ANA survey: consumer control over what and how they view advertising.
• Mar 22, 2007
  Media Logic partners with Omniture for Web analytics
  Marketing agency Media Logic has entered into a formal partnership with Omniture Inc., a provider of online business optimization software.
• Mar 08, 2007
  The customer is always right
  The new set of requirements for personalizing online experiences in a Web 2.0 world has transformed customer analytics into a billion-dollar industry.
• Feb 22, 2007
  Omniture makes another international acquisition
  Omniture Inc. sees a big global market for web analytics applications and it’s making more acquisitions to help it acquire more overseas market share and expertise. Now Omniture is following up the Istadia deal with the acquisition on Feb. 14 of Touch Clarity, a London-based provider of automated behavioral targeting applications.
• Feb 15, 2007
  Omniture Rings Closing NASDAQ Bell
  Josh James, Chief Executive Officer of Omniture, Inc., Rings The NASDAQ Stock Market Closing Bell. Thursday, February 15, 2007 at NASDAQ's MarketSite in New York City.
• Feb 15, 2007
  Omniture Introduces a Breakthrough in Customer Analytics with Launch of Discover 2
  Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today unveiled Omniture Discover 2.0—a breakthrough in on-demand customer analytics. Designed for companies to visually explore large amounts of online customer interaction data in real-time, Discover helps business analysts uncover new business opportunities, devise new customer acquisition strategies and drive more revenue from online marketing campaigns.
• Jan 18, 2007
  Not your mother’s marketing
  In order to fully understand online customers, and ultimately optimize business results, data needs to be integrated across marketing applications.
• Jan 18, 2007
  Omniture buys European software maker
  Online business software maker Omniture Inc. said Thursday it acquired Instadia, a Danish business Web analytics provider, and added over 30 Instadia personnel to its Europe, Middle East and Africa client services, sales and marketing teams.
• Jan 10, 2007
  Omniture gets it together with Applications
  Web analytics is getting its act together. In fact, it's been doing so for a while now, starting with the integration of Web data into a unified, single-view dashboard. But Omniture Genesis, launched last December by the Orem, UT-based company, even sidesteps the need for users to configure many of those third-party marketing applications.
• Jan 04, 2007
  News Update: In the Bag - A round-up of new-business wins
  Channel 4 has chosen online business optimisation software provider Omniture to help measure how many people use the broadcaster's site and which parts are most effective at creating revenue.

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