Business Insights that Used to Take Weeks and Months Now Take Minutes; Best Buy to Present at NRF Expo about Advantages Gained from Discover OnPremise for Retail

OREM, Utah — January 12, 2009 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced Discover OnPremise for Retail. This product provides retailers with real-time, visual analysis of customer interactions across multiple channels and enables retailers to correlate off-line data with online interactions. Insights that used to take weeks or months to achieve can now be delivered in minutes, so retailers can act quickly to better serve their customers. The insights gained from Discover OnPremise for Retail can help retailers create more efficient cross-channel promotions, reduce shopping cart abandonment, optimize product mix and placement, identify the most profitable customer segments, and measure campaign return across multiple channels, among other benefits.

“Consumers today interact with retailers across many channels – researching a product online, placing an order at a call center and picking it up or returning it at a store. Discover OnPremise is the first retail solution to offer rich visual analysis across all these channels. Access to this retail information lets retailers make quick decisions to optimize promotions, store mix and inventory to fulfill the requirements of an increasingly savvy consumer,” said Aseem Chandra, senior vice president of product marketing at Omniture. “Discover OnPremise for Retail is a means for retailers to validate their instincts and gut feelings during planning and in-season merchandising with actionable insights based on data.”

Discover OnPremise for Retail comes with preconfigured and pre-built data models and reports to quickly deliver meaningful results to a retail organization. Key product features include:

• Rapid Data Collection & Analysis – Retailers can gain real-time insight from processing on billions of records at a time
• Data Collection Sources – Data collection for online & offline channels to better understand cross-channel customer behavior
• Measure Customer Pathing – Pathing analysis to determine customer interaction and purchase sequence across channels
• Geographical Analysis – Powerful visualization of demographic and competitive data to identify new store locations
• Data Segmentation – Unlimited customer segmentation for purchase propensity scoring and customer attrition analysis
• Free-form Query – Add new dimensions on the fly to adjust analysis for seasonality and product category changes

Omniture Consulting Services offers an implementation accelerator for Discover OnPremise, delivered by a team of experienced consultants, that speeds up deployments and maximizes the value to customers.

Omniture is the number one provider of analytics to the world’s leading online retailers, according to Internet Retailer magazine. For more information, including a video demonstration, on Discover OnPremise for Retail, please visit Omniture’s Retail Analytics resource page .

Big !deas Session by Omniture Customer Best Buy

• Customer Speaker: David Scamehorn, Director, Customer Insight R&D;, Best Buy
• Title: Turning Insight into Advantage – Best Buy’s Customer-Centric Strategy for Increasing Profitability
• When: Monday, January 12 from 4:45 – 5:15 p.m.
• Where: EXPO Hall, 3D05
• Abstract: Retailers know that they can no longer count on the “stack it high and let it fly” approach. It is more important than ever that business decisions be made based on analysis of rapidly changing customer preferences & behaviors, and be optimized for sales growth without compromising margins. A single poor decision on which products to promote can make the difference between meeting or beating expectations. Join Best Buy and Omniture for a discussion about customer-centric analytics, focusing on how to build market leadership not through product breadth, but product relevance.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s approximately 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com
Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and their end users. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Omniture Press Contact
Eric Anderson
801.723.7000 xt.1648
eanderson@omniture.com