- Posted in Public Relations , Tracking & Measurement
- Tagged in Brand Monitoring , Media Monitoring , Media Relations , Influencer Marketing
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Reaching your audience at the right moment, with the right content, on the right channel is a goal every communicator dreams of. Achieving it is possible with the right media monitoring and targeting tool delivering the right data.
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- Tagged in Brand Monitoring , Media Monitoring
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Are you really using your email monitoring alerts to the best of your abilities? Here are four tips to help you effectively manage your news clips and positively impact your PR and marketing.
- Posted in Public Relations , Tracking & Measurement
- Tagged in Measurement , Brand Monitoring , Media Monitoring , audience research , Media Relations
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If your PR agency doesn’t have the proper processes in place, it can be time-consuming to thoroughly research media, tailor pitches and provide other vital services to every client. Follow these 3 tips to delight clients efficiently.
Dec 08, 2015
The Best Monitoring and Measurement Tips of 2015
- Posted in Tracking & Measurement
- Tagged in Measurement , Brand Monitoring , Media Monitoring , Best Of 2015
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PR and marketing professionals are increasingly tasked with doing more with less. Discover how analytics can help you develop a smarter 2016 communications strategy with this round-up of our best monitoring and measurement practices.
Nov 06, 2015
Broadcast Media’s Revival in a Digital Media World
- Posted in Public Relations , Tracking & Measurement
- Tagged in broadcast media , Brand Monitoring , Media Monitoring , Media Relations
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As much as social media and mobile have disrupted our news viewing habits, many traditional media platforms still hold incredible value in shaping public perception. Broadcast news, in particular, continues to see audience growth.
- Posted in Tracking & Measurement
- Tagged in Brand Monitoring , Social Media
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The value of Twitter data goes beyond basic brand monitoring. Smart brands are setting up alerts for key topics that directly and indirectly impact their business. Get started with these 10 must-monitor searches.
- Posted in Content Marketing , Demand Generation , Tracking & Measurement
- Tagged in Brand Monitoring , Social Media
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PR Newswire is about to hit a milestone on Twitter – 100,000 followers – and it has caused our VP of strategic communications and content to think a lot about where we’ve been, how we’ve evolved, where we are and where we’re going.
Jul 14, 2015
3 Tips for Trouble-free Monitoring on Social Media
- Posted in Public Relations , Tracking & Measurement
- Tagged in monitoring , Brand Monitoring , social media monitoring
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Data: This one four-letter word can incite panic in the most stalwart of public relations professionals. Here are three ways to stay clear of trouble when monitoring and measuring your brand’s communications.
- Posted in Tracking & Measurement
- Tagged in Brand Monitoring , marketing , Marketing Strategy , social media monitoring
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The depth of actionable business intelligence that’s available through brand monitoring is worth the price because of the opportunities that monitoring offers. Learn how brand monitoring can help your company market itself more efficiently.
Apr 21, 2015
Six Keys to Effective Social Media Monitoring
- Posted in Content Marketing , Public Relations , Tracking & Measurement
- Tagged in Brand Monitoring , Influencer Marketing
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Social media has the amazing ability to connect us with people and conversations we might otherwise have never known existed. It’s pretty incredible what we can learn from social media. But with all the content out there—an absolute deluge of thoughts and ideas—how do we find what is most relevant to us? Continuous social media monitoring […]
- Posted in Public Relations , Press Release Quick Tips
- Tagged in targeting , Brand Monitoring , PR , influencers , Press Release Tips , Influencer Marketing , press release
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So much of content marketing revolves around getting your message to the right people. Sending a piece about global warming to someone who reports on fossil fuels just because you both share an interest in natural resources doesn’t cut it. And blanketing an entire industry with your work in hopes that it catches on is […]
Mar 05, 2015
How Brand Monitoring Informs the C-Suite
- Posted in Public Relations , Demand Generation , Tracking & Measurement
- Tagged in PR measurement , Brand Monitoring , Media Monitoring , Media Relations
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The growth of online and offline communication channels has placed companies under a public microscope, and as a result consumers are more fickle about the brands they choose to support. Media fragmentation and information overload has made it much more difficult for communicators to single-handedly keep track of all the information that is publicly available […]
Mar 03, 2015
Managing PR Priorities Requires an Agile Solution
- Posted in Public Relations , Tracking & Measurement
- Tagged in Measurement , Brand Monitoring , Media Relations
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Communicators are busy people and their responsibilities require not only creative writing skills but technical savvy as well. Responsibilities include writing and distribution of press releases, engaging and pitching media, preparing media clipping reports, and the list goes on. The key to successful PR comes down to prioritizing and having the right tools. Agility is PR […]
Dec 02, 2013
Do Newswire Services Work? PR Newswire Does.
- Posted in Public Relations
- Tagged in Brand Monitoring , Media Monitoring , public relations
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In the wake of the recent conversation about the value of newswire services, I thought I’d share an email I received from an old friend, who works at a major print outlet in Chicago. Hey Sarah! I’ve got a work-related problem and wonder if you can help me find a solution: I’m a digital news […]
Summary: As media outlets continue to cut newsroom resources, new opportunities for brands emerge to fill content voids. But is the visual content your brand creates newsworthy enough to make it into your favorite digital news sites? Here are four questions you can ask to guide development of effective visual content. The Chicago Sun-Times’ decision […]
May 23, 2013
The Costs of In-House Media Monitoring
- Posted in Tracking & Measurement
- Tagged in Brand Monitoring , Media Monitoring
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Have you ever stopped to think about how much media monitoring costs your company? Your PR department has been collecting clips for your company for a while and you’ve even managed to come up with some metrics to trend for tone. But how do you know you’re capturing all the coverage that’s meaningful to your […]
The Securities and Exchange Commission issued guidance yesterday that permits public companies to disclose material information such as earnings through social channels — such as Facebook and Twitter – as long as investors have been alerted about which social media will be used to disseminate such information. The SEC guidance related to an investigation that […]
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- Tagged in Brand Monitoring , Media Monitoring
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Anyone who has implemented a plan for monitoring online conversations and social media mentions knows how tough tracking all these discussions can be fore even the most ambitious and well-intentioned communicator. That’s why findings from a survey conducted by PR Newswire and PR News aren’t terribly surprising. Fewer than 40% of small business communicators monitor […]
- Posted in Press Release Quick Tips
- Tagged in Brand Monitoring , Media Monitoring
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It’s taken months and months to develop, and more than 300 customers have road tested it. We’ve done the market research, listened to the feedback and have tested it and tweaked it and tightened it and polished it. And today, it launched. “It” is Agility, our new workflow platform for public relations. Agility makes agile […]
A secret to success in today’s communications arena is not just the actual production of content, but incorporating the voices of our social audiences into the content mix by building social collaboration into the strategy. In other words, it’s an exercise in agile engagement, in which the brand listens to what people are talking about […]
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