Communicators are busy people and their responsibilities require not only creative writing skills but technical savvy as well. Responsibilities include writing and distribution of press releases, engaging and pitching media, preparing media clipping reports, and the list goes on. The key to successful PR comes down to prioritizing and having the right tools. Agility is PR […]

An organization’s greatest asset is their reputation. It greatly influences consumer purchase decisions and what brands they will devote their loyalty to. Should a brand fail to carefully prepare for a crisis, it can take months or even years to bounce back and regain that trust. Access to instant news via social media and mobile […]

A commonly asked question in this industry is, “What does a PR professional do?” Even after four years of studying public relations in college and reading countless definitions, defining a PR professionals’ job role is still difficult,  but vital, to master. PRSA states, “Public relations is a strategic communication process that builds mutually beneficial relationships […]

2014’s biggest achievement in the non-profit space is a no-brainer– the donations for The ALS Association driven by Pete Frate’s inspirational #icebucketchallenge video set a new precedence for the industry. I can only dream that every non-profit has this kind of luck in 2015 but, realistically, not every organization will benefit from a viral hit. […]

Looking to press the “recall” button on that press release you just sent out? It happens more often than you’d think: the approved version of a release is lost in the ether, a product launch is rolled back, a personnel change impacts quote attribution and/or media contact, all leading to the question: how can I […]

If you have logged into Facebook over the last couple of weeks, you most likely witnessed many of your peers dousing themselves in ice water in the name of charity. At the time of writing on August 22nd, this grassroots campaign known as The ALS Ice Bucket Challenge had raised $41.8 million dollars in donations for […]

To engage Hispanic audiences, many companies must decide whether their Spanish-language broadcast outreach should employ a voice-over talent with either a neutral or a regional accent. At first glance, a neutral accent may be the best solution as it’s the easiest for all US Latino communities to understand. But, using a regional accent may deliver […]

The story Earlier this week I received an email from my mom (who is fondly nicknamed “Bird”) with the subject line: “A – the eagles are in danger, can you help???” As my team here in Cleveland knows, my mom is an avid eagle enthusiast who is obsessed with watching the first bald eagle family to nest in the […]

Chicago’s morning news shows air earlier and earlier, and local producers have to fill a combined 15 hours of news each morning. However, that doesn’t mean they are an easy sell, since these decision-makers tend to reject 95-98 percent of ideas sent them. What separates stories that air from those that don’t? A panel, moderated […]

Video has often been a tool to help simplify a complicated message, and a way to add comments of credible, third-party thought leaders on a specific topic. In the healthcare space, this is common practice. For years, pharmaceutical and biotech companies have been using interview-style soundbites to simplify and support their message. While this is […]

We’ve made it to the final stretch for the American International Toy Fair.  If you’re anything like us at Virtual Press Office, the last few days leading up to an event become a blur of last minute to-dos. So- you’ve secured your online press kit and release distribution through the Toy Fair Virtual Press Office? […]

In today’s Wall Street Journal, Financial Markets reporter Scott Patterson published an article regarding the impact a press release newswire can have on High Frequency Trading (“HFT.”)  The article – “Speed Traders Get an Edge: Paying for Direct Access to News Releases Can Give a Lucrative Time Advantage”  –  is available here for WSJ subscribers. […]

I would like to extend a sincere thank you for your business, loyalty and support in 2013. At the end of the year, and as we approach PR Newswire’s 60th anniversary in March, there is a natural inclination to reflect. At PR Newswire, we are just as interested in looking forward to the future for […]

At PR Newswire, we are fortunate to be a part of some of the most cutting edge and engaging content creation programs being executed across any number of industries.   We are fascinated by the way these stories are changing the communications landscape and sharing them is another way we can give back to the industry […]

Yesterday’s Variety Entertainment and Technology Summit, held in Marina del Rey, CA, brought together a powerhouse panel that focused on the role of storytelling in today’s media environment.  Top digital marketers and their technology partners across the entertainment and brand landscape discussed campaigns that are making an impact now. Moderated by David Hayes (@heydch), Entertainment Evangelist, Tumblr, […]

There has been a lot of news lately about data intrusions at leading companies around the world. This is a challenging aspect of doing business today, but the privacy and security of our customers’ information are of the utmost importance to us. We continue to refine our security approach in light of the ever-changing nature of […]

In his session at Content Marketing World this week, Robert Rose (@robert_rose) noted that marketers aren’t in the business of creating content – they’re in the business of creating belief. Our audiences, he noted, want to believe the best of the best.  Rose shared the quote (paraphrased) from the Street Car Named Desire character Blanche […]

“Content We Love” is a weekly feature written by a team of our content specialists. We’re showcasing some of the great content distributed through our channels, and our content specialists are up for the task: they spend a lot of time with the press releases and other content our customers create, proof reading and formatting […]

Much of the discussion about press releases lately has centered on the role they (may or may not) play in influencing search results, and Google’s new guidelines for links within press releases. Over the weekend, PR Newswire made an important change to our feed, implementing no-follow links in all press releases distributed to third-party web […]