Jan 22, 2015
Let’s Get Personal(ized)
- Posted in Content Marketing , Demand Generation
- Tagged in content marketing
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Remember back in the 80s and 90s how cool it was to get all of the “personalized” merchandise that had the most popular names featured on them? Pencils with “Jennifer” and “Michael,” key chains with “Steve” and “Jamie,” if you can think of it, chances are there is a name version somewhere out there. Carrie […]
- Posted in Content Marketing , Public Relations , Demand Generation , Integrated Marketing
- Tagged in marketing strategy , Visual Storytelling
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Last week we shared part one of our mini-series “How to Match Your Video Style with Marketing Goals,” which touched upon choosing the right tone and style. Here are the final five tips that can help any BtoB or BtoC marketer send the right messages with their video campaigns: Tip 6: Don’t Stop at One. […]
Dec 29, 2014
How to Shape Up Your 2015 Event Strategy
If you’re struggling to grow your audience and generate leads, hosting an event can help stir up demand for your product or service and connect your business to the world. Beyond just a networking opportunity, events allow for face-to-face interaction with prospects and leads, which can help them better understand how the value of your service […]
Dec 24, 2014
You’re Cordially Invited to the Wedding of the Season: Your Tactics and Results are Getting Hitched!
- Posted in Content Marketing , Public Relations , Demand Generation
- Tagged in demand generation , PR strategy
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Imagine you just met someone, and on the first date they propose. It’s a frightening idea, and in most cases you would never say yes. The relationship has not been put to the test, how will you know if this will work? Most people want to make sure their life goals align to those of […]
- Posted in Demand Generation , Integrated Marketing
- Tagged in PR strategy
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Buyers – businesses, consumers and governments — are changing their behaviors, driven by changes in the communications channels and technologies they use to research purchases and share information with peers, bringing new opportunities and challenges for public relations to the fore. Earned media mentions hold particular sway with potential buyers, which means PR can deliver […]
- Posted in Content Marketing , Public Relations , Demand Generation , Integrated Marketing , Tracking & Measurement
- Tagged in PR measurement
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When measuring campaign results, the most important metric is ultimately the business outcome. However, assessing program analytics measuring the relative success of campaign elements can reveal important details about performance. Additionally, savvy communicators can use conclusions from these analyses to improve the results of future campaigns. Individual message performance, whether we’re talking about press releases, […]
- Posted in Public Relations , Demand Generation , Tracking & Measurement
- Tagged in PR measurement
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When assessing the ROI of a publicity campaign, it’s standard practice to assess high-level results, such as the number of reads a message has received and the number of times a message was shared on social networks: these metrics are good measures of how well a message resonated with the audience. But PR measurement shouldn’t […]
- Posted in Content Marketing , Public Relations , Demand Generation
- Tagged in Content We Love
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People who watch a lot of online videos are likely to spend more money on holiday gifts this year, and more than a quarter of these big spenders are planning to buy all their gifts online. That’s a heck of a news hook, certainly. But there’s more to it than that. What I love about […]
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Demand Generation
- Tagged in marketing strategy
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One piece of content is not all encompassing for the vast and complex audience that makes up your target consumer base. Each stage of the buyer’s journey is comprised of unique personas and levels of expertise that are in search of information catered to their specific needs. For example, if your products are geared toward […]
Aug 15, 2014
Content We Love: A Press Release for B2B Buyers
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Content Marketing , Demand Generation
- Tagged in Content We Love
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A Forrester analysis of 30 b-to-b company websites found that 80% were primarily focused on themselves with little regard to the issues that customers might be facing. In other words, a majority of companies are still unsure of how to craft messages that resonate with their audiences, which may be one of the reasons why 51% […]
Aug 05, 2014
Using PR to Power Demand Generation
PR pros know that generating positive publicity and influencing public sentiment can have profound business benefits. Measurement of public relations has always been a challenge, however, stymieing efforts to connect PR directly to a brand’s top line. However, our audiences demand and consume greater quantities of digital content, the measurement problem is finding answers, and […]
Jan 17, 2014
Content We Love: The Brand as Publisher
- Posted in Public Relations , Demand Generation
- Tagged in press release tips , Content We Love
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As I was interviewing Anthony Hardman of SecureState for yesterday’s blog post about newsjacking, I asked him whether chip and pin technology that is present in Europe would solve the credit card fraud problems we’ve seen in the US lately. He replied, “Funny you ask, I just wrote a 1,000-word blog post on that very […]