Communicators are busy people and their responsibilities require not only creative writing skills but technical savvy as well. Responsibilities include writing and distribution of press releases, engaging and pitching media, preparing media clipping reports, and the list goes on. The key to successful PR comes down to prioritizing and having the right tools.

Agility is PR Newswire’s comprehensive workflow platform that allows users to distribute news through a variety of channels, along with track and measure their news pickup across both traditional and social sources. It’s an easy to use, all-encompassing tool to help companies manage their brand reputation.

• Media research

The media is a vast and dynamic landscape, so it’s difficult to keep up with the movement of those influencers who come in go within your space. Having access to an updated media database can save you a countless amount of time in keeping up with these changes. For those who are new to the industry, having one centralized platform that can provide all kinds of background on the media contacts in their industry saves them time in having to research what these journalists cover, how they prefer to be contacted, what their background is, and what they have written about lately.

• Media Outreach

While many view wire distribution and email distribution as divergent tactics, both are essential for getting your information in the hands of your targeted audience. Wire enables companies to spread their news fast, to a broad network of influencers. It allows your content to become discoverable in search, so the everyday consumers of your content can find your information.

Email distribution is key to letting those influencers in your space know that the content you are putting out there is directly applicable to what they need to write about. The reason they work hand in hand is that people have different ways of gathering information, some turn to media and others turn to search engines like Google or Yahoo. You need both to cover all of your bases.

• PR Measurement

In order to be more strategic with your communications efforts, you need a tool that allows you to see how specific announcements are resonating with your audience, both from a pickup and engagement perspective. Combined with our expansive global media database, communicators can decide where to focus their efforts, how to communicate with the influencers in their space, and switch gears when they see what is working and what isn’t. Agility Plus allows users to gain insight into the organic pickup that is trending around specific announcements, your company, your industry and across your competitive landscape.

Accomplishing each of these tasks seamlessly can help save communicators valuable time needed to focus on campaign execution. To request a demo of Agility Plus click here.

Author Torrey Mirabito is the Director of Customer Engagement at PR Newswire.