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Christopher Parkin

Integrated Marketing Insights

As senior director Genesis Solutions for Omniture, Christopher Parkin holds overall product responsibility for the Genesis integration platform and solutions. Prior to running the Genesis platform, Christopher created and ran the product marketing organization at Omniture. In his time at Omniture he and has taken multiple new products to market while leading the global go-to-market strategy and execution for several major and minor product releases. Christopher is widely published and has also been a featured speaker and panelist at numerous Web Analytics and Digital Marketing industry events. Christopher has over 15 years of industry experience focused primarily on product marketing for enterprise technology companies including Omniture, Corillian and Siebel Systems. While at Corillian, Christopher held overall product marketing responsibilities for a broad range of online banking product segments representing annual sales of over $50M. During his tenure at Siebel Systems, Christopher held product marketing responsibility for a range of CRM applications.

A Thousand Points of Insight Part Three: Adobe Genesis 3.0 Unveiled
Thursday, 3 November 2011 @ 14:18, by Christopher Parkin

A Thousand Points of Insight Part Three: Adobe Genesis 3.0 Unveiled
Christopher Parkin, Director, Genesis Solutions, Digital Marketing Business Unit, Adobe
You asked; we listened and responded.
The industry’s gold-standard for integrations that work across digital marketing technologies just got even better. Building on feedback from you, our valued customers and partners who comprise the more … Read more »

A Thousand Points of Insight, Part Two
Thursday, 27 October 2011 @ 13:56, by Christopher Parkin

A Thousand Points of Insight, Part Two
Christopher Parkin, Director, Genesis Solutions, Digital Marketing Business Unit, Adobe
Part Two: How digital marketers use the adobe genesis partner ecosystem today
In our last blog we looked at the lessons learned as we listened to you—our customers—about what you needed and didn’t need when it came to taking … Read more »

A Thousand Points of Insight, Part One
Tuesday, 18 October 2011 @ 15:11, by Christopher Parkin

A Thousand Points of Insight, Part One

By Christopher Parkin, Director, Genesis Solutions, Digital Marketing Business Unit, Adobe

Part One: Lessons learned while creating a technology partner ecosystem

The early days of Omniture were about web analytics. The company stumbled into this business from its roots as a website design firm. Years before we … Read more »

Turn Data Into Results
Monday, 20 September 2010 @ 16:44, by Christopher Parkin

With siloed departments and disparate data across multiple systems, it’s difficult to create a unified view of a customer—unless you integrate. Below is the section I recently contributed to the latest ExactTarget Letters to the C-Suite series with guidance on improving access to data and streamlining business processes.
In recent years, as interactive marketing has … Read more »

The Importance of the CMO Dashboard
Friday, 21 August 2009 @ 13:55, by Christopher Parkin

Wow am I excited about the CMO Dashboard announcement we made yesterday! Why am I excited? First off, this announcement galvanizes Omniture’s commitment to closing the gap on a strategic need in the market. Second, I’m the fortunate guy who gets to lead the company and our partners in delivering on this strategic initiative. … Read more »

Email Marketing Insights from Experian CheetahMail’s Sara Ezrin
Monday, 17 August 2009 @ 9:37, by Christopher Parkin

I recently had the opportunity to chat with Sara Ezrin, senior strategy consultant at Experian CheetahMail. Experian CheetahMail provides email marketing and customer intelligence technologies for enterprise clients. As Omniture has partnered with CheetahMail, I wanted to find out what integration means for online retailers trying to keep their email marketing cutting edge.

Why is integration … Read more »

Personalizing the Online Experience: Allurent & Partnership with Omniture Part II
Monday, 5 January 2009 @ 17:00, by Christopher Parkin

I recently had the chance to sit down with Graeme Grant, COO of Allurent. Allurent delivers innovative Rich Internet Application (RIA) capabilities that drive impressive business results for online retailers like Borders. I wanted to find out more about Allurent’s signature shopping experiences - and how they integrate with Omniture to provide a comprehensive … Read more »

Measuring the Impact of RIAs: Allurent & Partnership with Omniture Part I
Monday, 5 January 2009 @ 16:54, by Christopher Parkin

I recently had the chance to sit down with Graeme Grant, COO of Allurent. Allurent delivers innovative Rich Internet Application (RIA) capabilities that drive impressive business results for online retailers like Borders. As Allurent recently partnered with Omniture, I wanted to find out more about Allurent’s signature shopping experiences - and how they integrate with … Read more »

Lithium Technologies and Catering to “Super-Users”
Wednesday, 15 October 2008 @ 6:00, by Christopher Parkin

I recently had an opportunity to sit down with Lyle Fong, the CEO of Lithium. Lithium recently partnered with Omniture to provide a holistic view of user behavior on social networks. This post is the third in a three-part series.
Advantages of Catering to Super-Users:
One great example of a super-user comes from the Dell community. … Read more »

Enterprise Social Media: Top-and-Bottom Line Benefits
Tuesday, 14 October 2008 @ 6:00, by Christopher Parkin

I recently had an opportunity to sit down with Lyle Fong, the CEO of Lithium. Lithium recently partnered with Omniture to provide a holistic view of user behavior on social networks. This post is the second in a three-part series.
Chris: What is the most important aspect that enterprises should be thinking about with … Read more »

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