Partner Showcase

Acxiom

Acxiom delivers high performance digital marketing solutions to global enterprises. As a founding innovator of email marketing (Digital Impact), we have a long standing relationship with Omniture and are proud to be an accredited Genesis partner.

Description

Acxiom’s digital marketing solutions comprise industry leading technology platform and service offerings. The world’s top companies rely on Acxiom to send, optimize, and analyze communications across multiple media channels: email, website, display ads, and mobile. Our value to clients is the performance improvement of their online marketing investment. We currently manage some of the most sophisticated email marketing programs for the Global 2000, offering our clients an unparalleled combination of interactive agency resources, multi-channel marketing expertise, and strategic consulting.

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Features

  • Through Acxiom’s e-marketing platform, IMPACT, and leveraging Omniture’s web analytics data, clients gain the following advantages:
  • Optimized marketing decision making through an analytic/algorithm approach
  • Highly relevant and timely lifecycle based approach to communication
  • Powerful ROI analysis to drive marketing channel allocation