Partner Showcase

Opinionlab

OpinionLab is an accredited Omniture Genesis Partner. OpinionLab for Omniture provides unparalleled visibility into user behavior and the tools to optimize the user experience and increase revenue.

Description

Through the integration with Omniture and OpinionLab, user experience and behavioral analytics can be connected to give a deeper insight into specific site anomalies (both positive and negative) so the correct action can be taken quickly. Additionally, presenting page-based surveys to targeted audiences, based on user behavior, can help understand drivers of that behavior undiscoverable through analytics alone.

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Features

  • The Complete Picture - Understand why visitors are leaving the site.
  • Faster Optimization - Multiply the effectiveness of User Experience.
  • Product Value Ranking - Optimize product messaging and promotions.
  • Facilitate A/B Testing - Mixing behavioral and attitudinal data makes for a richer and more complete understanding of A/B test results.