Content is more than information – it’s storytelling that provides meaningful experiences and inspires action.  Lee Odden (@leeodden) of TopRank Online Marketing drove home the importance of emotion as he delved into the “Future of Content on Search and Social Web” at Content Marketing World (#CMWorld) earlier today. The future of content is visual, real-time, […]

PR agencies are in a world of transition and leaders are re-defining roles as they move into unchartered territory. At the PRSA International Conference in San Francisco, heads of some of the top agencies in the nation sat down to discuss what the future holds and contribute creative ways the profession will need to adapt […]

If you’re going to hold a Facebook sweepstakes, give away the sort ofprize that will generate true fans to your brand.  The common iPad giveaway is not always the best choice says online jewelry innovators Stella & Dot.  Social Media Director Amy Gilmer says they offer up the sort of sparkle their followers savor – […]