Developing credibility is the first step in building an online community for your brand. Simply put, if your organization isn’t credible, online communities can still gather around the brand but they may have torches and pitchforks in hand. Community building starts with an audience that returns regularly to a site. You can keep your audience […]
A Five Part Series Based on Insights from Independent Research Firm for PR Newswire Part Four: Social Habits of the Individual Investor and the Product Researcher Now for part four of my blog series on the wide range of audiences on PRNewswire.com; I bet you all couldn’t wait for the holidays to pass so you […]
Dec 23, 2010
Engaging Consumers: Influencing Buying Decisions
A Five Part Series Based on Insights from an Independent Research Firm for PR Newswire Part Three: The Buying Decision: Discovering the Product Researcher In my previous blog posts (parts one and two), I referred to the survey PR Newswire commissioned Forrester Consulting to conduct (PR Newswire: Web Site User Analysis & Opportunities, September 29, […]
A Five Part Series Based on Insights from Independent Research Firm for PR Newswire Part Two: Getting in Front of Individual Investors In my last blog post, I mentioned that recently PR Newswire commissioned Forrester Consulting to conduct a survey (PR Newswire: Web Site User Analysis & Opportunities, September 29, 2010) of our web audiences […]
A Five Part Series Based on Insights from Independent Research Firm for PR Newswire Part One: Reaching Professional Media & Influential Bloggers In the summer of 2010, PR Newswire engaged Forrester Consulting to conduct a survey (PR Newswire: Web Site User Analysis & Opportunities, September 29, 2010) of our web audiences on PRNewswire.com and PR […]