Jan 17, 2013
Facebook Graph Search – what’s not to Like?
On January 15 Facebook announced Facebook Graph Search, a search engine that uses interactions between users and content on Facebook to produce relevant search results. Those who work with data from social media will know that the potential of Facebook’s social graph is mind-boggling. What Graph Search does is make the data in Facebook more […]
May 17, 2012
Google’s Knowledge Graph Of ‘Things’
On May 16th Google announced their Knowledge Graph, a change to their search engine results pages that is, in their words, ” a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do.” The post talks […]
Mar 21, 2012
Press Release Optimization in 7 Easy Steps
Rumors are rife in the search world of yet another big shake up of Google’s search algorithms, but whatever happens, one principle remains constant: great content written with a specific audience in mind is good SEO and will increase your chances of being found. So when you take your seat at the search wheel of […]
Mar 28, 2011
Storytelling Rules & Writing Better Press Releases
Everything is a story. Stories are how we make sense of the world around us, how we communicate, how we reach out and touch others. Press releases, videos, podcasts, blog posts, tweets… They’re all forms of story telling, even the driest financial statement has at its heart the story of a company’s performance. And that’s […]
Nov 22, 2010
Jenkins! Is it the year of mobile PR yet??
The Web is awash with statistics and predictions about the rise and rise of mobile usage, mobile operating systems, network operators, on-deck vs. off-deck, apps, app stores, open vs. closed, devices, demographics, technographics, smart phone penetration, data plan trends, carrier revenues, app store market share and many other data points. Mary Meeker’s latest Web 2.0 Summit presentation […]