If sourcing a story is like casting a movie, experts are like celebrities. They can impart gravity and credibility and eloquence that the facts can’t on their own. They can boost ticket sales. But finding the right expert is easier said than done. Subject-matter experts, like celebrities, don’t pick up the phone for everyone. But […]

Earlier this year, Charles Passy, staff writer for the Wall Street Journal Digital Network, sent a query via ProfNet looking for experts on farm stands. Mark Tardif, director of college communications at Unity College in Maine, saw the query and immediately knew he had the perfect expert – Sara Trunzo, Unity’s food and farms project […]

Video content is one of the most powerful drivers of engagement and visibility for press release issuers and content marketers.   Messages that include multimedia get favorable treatment from search engines and social networks; and the human eye naturally gravitates toward visuals.   Producing video is part of many communication strategies.  To develop the best content possible, […]

The BlogWorld & New Media Expo, a three-day conference and tradeshow for bloggers, podcasters, Web content creators and social media innovators held earlier this year, offered more than 130 sessions, of which I was only able to attend a fraction.    The  opening session,  titled “7 Deadly Social Sins,” presented by the likeable and funny […]

Every other Tuesday, from 3 to 4:30 p.m. EDT, ProfNet hosts #ConnectChat, a Twitter-based interview that covers topics of interest to media and communications professionals. You can also find recaps of previous #ConnectChats on ProfNet Connect. Interested in being a featured guest on an upcoming chat? Find out how. Visuals are playing an increasingly important […]

Every other Tuesday, ProfNet hosts #ConnectChat, a Twitter-based interview that covers topics of interest to media and communications professionals.  Recently, Chris Komisarjevsky, former worldwide CEO of Burson-Marsteller and author of “The Power of Reputation: Strengthen the Asset That Will Make or Break Your Career,” discussed why reputation is among our most powerful assets. How do […]

Did you know that ProfNet has a free service you can use to book speakers or find opportunities for your organization’s experts? Event organizers can get an early start on finding the speakers you need via Speaker Service . ProfNet members representing speakers should keep an eye on your query feeds. Any requests for speakers […]

Anyone who has ever had a dog can tell you they’ve learned a lot from their furry friend: an appreciation for the simple things in life; the comfort of a good hug; the beauty of afternoon naps; the value of good friends; the power of unconditional love. But our pups can also teach us a […]

In an era when multimedia content is constantly streaming back and forth between brands and their audiences, PR and marketing professionals must continuously listen, create, curate, target, distribute, and engage their audiences in order to rise above a cluttered landscape. And, with the real-time nature of social media, speed matters more than ever. In our […]

No company is immune from a crisis – it can happen at any time to any brand. How the company handles the crisis will dictate whether the brand survives. That was the topic of a #ConnectChat from earlier this year, which featured Karen Post (@BrandingDiva). Post shared her expertise on how companies can protect their […]

The American Society of Journalists and Authors (ASJA) recently held its annual Writers Conference, which featured more than 80 sessions covering a wide variety of topics, from how to write a book proposal to how to break into magazines. While the sessions were targeted to freelance writers, the information is also helpful to PR professionals […]

The American Society of Journalists and Authors (ASJA) recently hosted its annual Writers Conference, which featured more than 80 sessions covering a wide variety of topics, from how to write a book proposal to how to break into magazines. While the sessions were targeted to freelance writers, the information is also helpful to PR professionals […]

I was recently a panelist on a Bulldog Reporter webinar, “Seven Proven Techniques for Getting Journalists to Call You to Generate Massive Coverage.” While I don’t consider myself an expert on public relations, my years of working with both journalists and PR pros here at ProfNet have given me some insight on ways that both […]

With new websites and online tools popping up every day, it’s hard to keep track of all the resources out there for journalists. In our latest #ConnectChat, Mike Reilley (@journtoolbox), founder of the Society of Professional Journalists’ research site, The Journalist’s Toolbox, shared his expertise on how journalists can improve their reporting using online tools. […]

Last month, I had the pleasure of attending RealTime NY (formerly TWTRCON). The one-day conference, held at B.B. King Blues Club in New York, was jam-packed with sessions, workshops, and case studies on mobile, social and real-time Web. In one of the workshops, Angela Dunn (@blogbrevity) talked about how to curate content on Twitter for […]

While green marketing involves many of the same principles as any other marketing discipline, there are specific things businesses should consider when marketing to the green consumer.That was the focus of a recentTwitter-based #ConnectChat hosted by @Profnet and featuring Shel Horowitz, copywriter, blogger, award-winning author, and environmental and social justice activist. Since 1972, Shel has […]

The Publicity Club of New York hosted a luncheon in late July featuring segment and guest producers from some of the top-rated daytime TV talk shows: Patty Neger, coordinating producer, “Good Morning America” Kelly Burkhard, talent booker, “Live! With Regis & Kelly” Angela LaGreca, producer, “Today” Tommy Crudup, senior talent producer, “Rachael Ray Show” Rena […]

Last month, I had the pleasure of attending RealTime NY (formerly TWTRCON), a one-day conference jam-packed with sessions, workshops, and case studies on mobile, social and real-time Web. Following are highlights of one of the presentations, “Listen up! Turning Conversations into Business Opportunities,” which featured Randall Brown, Gatorade; Jeff Cole, Kellogg; Frank Eliason, Citibank; Victoria […]

Good writing is not just about substance – style is often just as important. You might be the most expert of all experts, but nothing will undermine your credibility more than an email/business plan/blog post riddled with errors and typos. To put your best foot forward and get readers to focus on the substance of […]