- Posted in Content Marketing , IR & Compliance
- Tagged in content marketing
- Leave a Comment
It’s no secret that creating and using long form content is contextual – and the investment should be channel and audience specific. For the right audience, and the right outlet, long form content can return dividends. But what about when it just isn’t the right format for your audience? Just because the content may be […]
Oct 30, 2014
PRSA Webinar: The Content that Motivates Investors
Bradley H. Smith is a Director of Marketing, Investor Relations and Regulatory Compliance Services
- Posted in Content Marketing , IR & Compliance
- Leave a Comment
The word “content” has become the driving force for corporate communications. But one group within the corporation has ALWAYS been 100% content driven – investor relations. But what exact content drives their audience’s personas… aka drives their investors? Join us to learn at this free, special webinar. The Content that Motivates Investors: Examine how PR and IR […]
Feb 07, 2014
Our Take: Wire Services & High Speed Trading
In today’s Wall Street Journal, Financial Markets reporter Scott Patterson published an article regarding the impact a press release newswire can have on High Frequency Trading (“HFT.”) The article – “Speed Traders Get an Edge: Paying for Direct Access to News Releases Can Give a Lucrative Time Advantage” – is available here for WSJ subscribers. […]