- Posted in Content Marketing , Public Relations , Demand Generation
- Tagged in marketing strategy , Visual Storytelling
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Last week we shared part one of our mini-series “How to Match Your Video Style with Marketing Goals,” which touched upon choosing the right tone and style. Here are the final five tips that can help any BtoB or BtoC marketer send the right messages with their video campaigns: Tip 6: Don’t Stop at One. […]
Marketers: It’s time to jump on the video bandwagon—which is really more like a freight train. However, shouting “DO VIDEO!” without providing the guidance to actually create the video is pointless. Whether you are in BtoB or BtoC, part one of our two-part video tips series will help you enable the discussions that really need […]
- Posted in Content Marketing , Public Relations
- Tagged in Visual Storytelling
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Results of the second annual PR Newswire/PR News Survey are in and they are both stunning and unremarkable. Stunning: more than half of those surveyed say less than 5% of their external communications are delivered via video, which, given all we know now, makes me feel like we’re not paying attention. If just one minute […]
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