As we head toward the home stretch of 2014, questions of what new PR trends are to come in the next year are already abuzz. But according to John Pilmer, Owner and CEO of PilmerPR, one tactic we can still expect to see that has existed for decades is the tried and true press release. […]

As the casino industry looks to expand into new cities beyond Las Vegas and Atlantic City, earned media plays an important role in convincing local citizens and state representatives to approve the policies necessary. The American Gaming Association published groundbreaking new research proving the economic benefits of casinos on local communities.  To draw attention to […]

People who watch a lot of online videos are likely to spend more money on holiday gifts this year, and more than a quarter of these big spenders are planning to buy all their gifts online. That’s a heck of a news hook, certainly.  But there’s more to it than that. What I love about […]

In the wake of the ALS Association’s Ice Bucket Challenge phenomenon, a lot of discussion has been centered on how more non-profit organizations can leverage digital communication to increase awareness of social issues. One of the most important parts of a non-profit’s communications strategy is to educate the general public about the importance of their […]

A Forrester analysis of 30 b-to-b company websites found that 80% were primarily focused on themselves with little regard to the issues that customers might be facing. In other words, a majority of companies are still unsure of how to craft messages that resonate with their audiences, which may be one of the reasons why 51% […]

From time to time I send my clients examples of content advisories I’ve stumbled upon that are of exceptional quality and built to drive results. The “advisory” of which I speak is merely a release written with a customer-first angle and falls into the content PR/” helpful expert” methodology that I advocate. Customer-first content is […]

Did you know that an Emmy award exists for ads? For communicators who are still not convinced by the power visual storytelling, Budweiser is setting the record straight. The beer giant is proving the impact that branded videos are having on the mainstream after earning two Emmy nominations in the “Outstanding Commercial” category for their […]

The development of search engine algorithms continues to closely mirror the human process of researching information, making it more difficult than ever for individuals to manipulate results in their favor. For communicators who rely on search as a primary mechanism for reaching audiences, this may sound like heartbreaking news. In reality, it is an opportunity […]

Digital technology has given marketers more ways to collect and analyze data than ever before and as a result, glossy infographics have exploded as a favorite content type to make sense of the overabundance of information available. But infographics don’t have to be complex in order to share them with your audience; charts and graphs […]

Storytelling has existed since humans first walked the earth, but the ways in which stories are conveyed have continuously advanced. Following the birth of wire distribution 60 years ago, technology, media, and the industry have evolved so rapidly that stories can reach global audiences across multiple channels in an instant.  But with this opportunity also comes […]

Many people look to their social media newsfeeds as a source for current events, useful lifestyle tips, or amusement, but the thousands of daily visitors to PRNewswire.com  might also agree that perusing the latest press releases is another great way to find interesting and entertaining news. PR pros are naturally creative people and more of them are seeing the […]

Marketers today strive towards a mutually beneficial relationship between brand and consumer.  More and more companies are recognizing the advantages that press releases deliver to marketers in distributing owned content that educates their target customer. Visteon Corporation’s recent press release “3-D Gesture Recognition, Virtual Touch Screen Bring New Meaning to Vehicle Controls,” reminds us that the brand mention […]

The staggering rate at which technology continues to advance leads many of us wonder just how much of our daily lives can be controlled or influenced by a gadget.  Well, as evidenced by the recent press release titled,“Kohler’s Touchless Toilet Technology Marks a New Era in Toilet Flushing,” the possibilities are boundless. The amount of […]

As public relations evolves from a segmented business practice into an integral tactic of marketing and sales strategies, press releases have advanced as a tool to support these new relationships. In a recent announcement titled, “BBVA Compass economists say U.S. should adopt national curriculum in education overhaul,” economic research company BBVA Compass aptly demonstrates what […]

The story Earlier this week I received an email from my mom (who is fondly nicknamed “Bird”) with the subject line: “A – the eagles are in danger, can you help???” As my team here in Cleveland knows, my mom is an avid eagle enthusiast who is obsessed with watching the first bald eagle family to nest in the […]

Earth Day is celebrated on April 22nd each year and in honor of the occasion, So Delicious Dairy Free announced their groundbreaking new social media campaign in a press release titled  “World’s Shortest Grant Application – 140 Characters – Rewards Best Sustainability Ideas for Earth Day.” Environmental activists have a rare opportunity to pitch their ideas […]

Though the world of #selfies seems to be dominated by teenagers, they aren’t the only ones turning cameras on themselves. Brands are now incorporating the wildly popular form of content creation to connect with their social audiences, a topic we’ve been tackling in our ongoing event series “How to Keep Your Content Relevant in the […]

April is a month known to bring showers, followed by a month of flowers (or so we hope). A quick search online informed me that it’s also a month to celebrate humor, raise awareness about Autism, encourage people to Keep America Beautiful and according to the press release “SUPERPRETZEL® Celebrates National Soft Pretzel Month,” a time […]

Today’s buying journey is heavily dependent on discoverability, peer or influencer recommendations, and trust. Attempting to promote the content you’ve worked hard to create by relying solely on owned channels such as your company website or social media accounts can prevent those messages from being discovered beyond the audiences you’ve already acquired. Think about the […]