| featuringtitle |
|---|
Equity Residential Doubles Sales Leads by Integrating Omniture and OpinionLabdetails
Summary
As the largest publicly traded owner, operator and developer of multifamily housing in the United States, tracking online performance is essential for Equity Residential. Because the company’s Web analytics data and attitudinal data solutions were in a silo, the company had difficulty gaining a clear picture of true online performance and suffered from the inability to quickly identify performance issues that were negatively impacting leads. Equity Residential integrated Online Opinion’s qualitative data with Omniture SiteCatalyst’s quantitative data to identify what customers want and need in realtime. This integration gave the company a property-by-property view of site performance and Customer Voice satisfaction ratings in a single interface. Equity Residential was able to identify and understand both where and why Web site users were abandoning their site as their leads doubled in volume. Industry
Financial Services |
ING Australia Doubles Email Marketing Response Rate In Two Monthsdetails
Summary
Looking to create the best possible online experience for their clientele, ING Australia selected Omniture SiteCatalyst Web analytics to optimize their Web site. Working with Omniture’s consulting team of online marketing experts, the financial services leader was able to quadruple page views for a direct insurance campaign, double response rates for their email campaigns, and reduce report generation time by 80%. Industry
Financial Services |
Channel 4 Achieves a 10 Percent Increase in Promotion Click-Throughsdetails
Summary
Channel Four Television Corporation—a publicly owned, not-for-profit broadcaster in the UK—desired to achieve a number of online goals including extending core business beyond traditional TV to new media, increasing market share of on-demand TV, increasing user engagement with Web site with video content and measuring the impact of new media investment on subscriptions and revenue. To accomplish these objectives, the company enlisted the help of Omniture. With the help of SiteCatalyst, Channel Four saw an increase in both promotion and landing-page navigation click-throughs, half-a-million additional page views and a reduced bounce rate. Industry
Media |
Pegasus Boosts Sales 82 Percent with Omniture SiteCatalystdetails
Summary
Using a low-tier Web analytics package while nearly 50 percent of the company’s business transactions were being conducted online, Pegasus Associates—a premier lighting systems retailer—saw the opportunity to grow its business. After researching various Web analytics solutions, the company selected Omniture SiteCatalyst to help increase online sales, optimize marketing campaigns and improve the online customer experience. After implementing Omniture technology, Pegasus Associates saw a 55 percent increase in conversion rate and 82 percent increase in sales of the company’s most popular products. Industry
Retail |
Classmates.com Avoids Potential Losses of $100,000 with SiteCatalystdetails
Summary
In order for Classmates.com to maintain its position as a leader in online social networking, it is imperative for the company to understand customer behavior. After using a homegrown, internal analytics solution with only elementary reporting capabilities, Classmates.com chose to implement Omniture SiteCatalyst for its faster, more complete reporting functionality. Sixty percent of Classmates’ workforce now uses SiteCatalyst and the company has seen a significant increase in revenue, avoided potential revenue losses by identifying and correcting problems on the Web site and seen a vast improvement in Web site effectiveness. Industry
Media |
Computerworld Saves 200 Man-Hours with SiteCatalystdetails
Summary
Frustrated with the inaccuracy of its previous use of Web Analytics vendors, Computerworld adopted Omniture as its Web Analytics platform in 2004, choosing SiteCatalyst for its deep, accurate reporting capabilities and SearchCenter to automate the company’s keyword marketing. As a result, Computerworld saved 200 hours of manual report generation annually, eliminated a one month reporting time lag and improved decision-support for optimized keyword investments using the keyword performance data being delivered in real-time. Industry
High Tech |
Indianapolis Colts Team with Omniture to Optimize Social Networking Portaldetails
Summary
As one of the NFL’s pioneers in social networking, the Indianapolis Colts developed MyColts.net—an online community created to drive increased interaction with fans and optimize Colts marketing initiatives for their main site Colts.com. Working with the Web analytics experts from the Omniture Consulting group, the Colts marketing team was able to leverage Omniture technology to identify how fans interacted with MyColts.net blogs, forums and other features—as well as reveal how the online community impacted increased activity on Colts.com. Industry
Media |
DelightfulDeliveries Increases Conversion Rate by 70 Percentdetails
Summary
With 90 percent of the company’s business conducted online, Delightful Deliveries—a premiere online gift retailer—knows the importance of creating a positive online user experience. Looking to maximize holiday sales, improve user experience and reduce costs, the company decided to deploy an enterprise-class analytics solution. Using Omniture Web Analytics, the company saw a 70 percent increase in conversion rate and 50 percent increase in sales. A thousand unprofitable products and 500 underperforming keywords were also eliminated, saving the company an estimated $250,000 in online marketing costs in two years. Industry
Retail |
Total Bedroom Increases Online Sales By 155 Percent In 90 Daysdetails
Summary
Total Bedroom, a subsidiary of Broadspan Commerce, LLC, is a recognized leader in
providing top quality bedroom furniture and accessories for the home at value prices.
Since the company’s founding in 2003, they have delivered products to more than 20,000
customers throughout the United States. Headquartered in central New Jersey, Total
Bedroom has complete e-commerce and call center services to support its customers,
with 80 percent of business transactions conducted online. Total Bedroom’s founders and
management team have more than 60 years of combined experience in the furniture
industry—as buyers, retailers, and manufacturers of home furnishings. With this knowhow,
Total Bedroom’s furniture buyers scour the furniture marketplaces other manufacturer
sites around the country, hand-picking the best in quality and value furniture. Over the
years Total Bedroom has established direct relationships with over 45 name-brand furniture
manufacturers. By eliminating the traditional middle man, the company can offer high
quality products to customers at attractive prices. Industry
Retail |
Blinds.com Triples Product Salesdetails
Summary
As the No.1 online retailer for window coverings in the U.S. Blinds.com is committed to optimizing their customers’ online experience. Unhappy with their previous Web Analytics platform, Blinds.com enlisted the help of Omniture to aid them in achieving their goals of increasing revenue, improving relationships with manufacturers and improving online customer experience for every site visitor. After deploying SiteCatalyst, Blinds.com has seen an increase in gross margin per visit, online sampling requests and sales. Additionally, Blinds.com has and eliminated 500 hours of manual report generation per year and saved several thousand dollars as a result of click fraud identification in the MIVA search engine. Industry
Retail |
Hale Groves Increases Online Sales by 38 Percentdetails
Summary
Previously operating solely as a direct marketer, Hale Groves—the largest direct marketer of high-quality citruses—decided to embrace the online channel to reach customers. After being disappointed with the limited capabilities and inaccuracy of their previous Web analytics tool, Halegroves enlisted the help of Omniture. Since deploying Omniture SiteCatalyst, the company has seen a 38 percent increase in online sales, 75 percent increase in Web traffic and 100 percent increase in keyword acquisitions. Halegroves also enjoys saving 60 hours of manual report generation per month and having access to real-time, accurate data. Industry
Retail |
Belo Interactive Media Saves 240 Man Hours per Year with Omnituredetails
Summary
Belo Interactive Media—the Internet division department of Belo Corporation— is committed to delivering relevant news and information to a uniquely educated Internet audience through its 29 award-winning Web sites. As a content provider, Belo Interactive Media is concerned with improving market share both in visitation and advertising sales. Belo deployed Omniture SiteCatalyst across its 29 Web sites, leading to a deeper insight into user behavior, an increase in traffic and page views, more revenue from advertisers, data supported site improvements and 240 hours of manual report generation saved per year on existing reports. Industry
Media |
Novell uses SiteCatalyst to Immediately Determine the Effectiveness of Every Marketing Campaigndetails
Summary
As a world leader in providing infrastructure software and services, Novell understands
the value of sharing information. Since the company introduced the first software-based
network operating system in 1984, it has continually listened to customers and delivered
market-leading products and services to meet their needs. As Novell’s products have
changed with the times to embrace the Internet and open standards, Novell.com has
also evolved into a world-class Web site that plays an increasingly important role in the
company’s success. The site’s primary purpose is to provide the insight that customers
need to make decisions about purchasing Novell products and services. A large portion
of the Web site is then dedicated to supporting customers once they’ve made a purchase.
Product support and online training are just a few of the support services Novell offers
through its Web site. Industry
High Tech |
J. Walter Thompson Keeps Auto Maker's Web Sites Running Smoothdetails
Summary
JWT uses SiteCatalyst to power online marketing by streamlining page flow and
performing real-time market research. JWT (aka J. Walter Thompson) knows a thing or
two about advertising and brand management. Its expertise and innovative marketing
ideas have helped this 140-year-old advertising agency retain a major automotive
account for more than 75 years. JWT’s new company mantra insists that they need to
create work that people choose to spend time with. “We need a clear understanding of
what visitors are interested in when they spend time on automotive sites,” insisted Chris
D’Alessandro, director of Web analytics, JWT. Industry
Automotive |
Half.com Gets Precise Answers to Unique Questions with SiteCatalyst™details
Summary
Half.com—an eBay company offering people an online marketplace to buy and sell
products at set prices—uses SiteCatalyst to make intelligent business decisions because it
offers the best combination of product functionality and cost. Half.com made national and
international news when they launched their Web site in January 2000 by collaborating with
Halfway, a small town in Oregon, to change its name to Half.com, Oregon, becoming the
first "dot com" city in America. Today, Half.com, an eBay company, offers people a fixed
price, online marketplace to buy and sell high-quality, new, overstocked, remaindered and
used products at discounted prices. Unlike auctions, where the selling price is based on
bidding, the seller sets the price for items at Half.com at the time an item is listed. Half.com
is one of the most visited online shopping sites, offering more items for sale than any other
company of its kind. Industry
Retail |
Intrawest: Maximizing Marketing Dollars Through Real-Time Web Analyticsdetails
Summary
Making travel arrangements can be a daunting task. The process involves several
levels—booking airfare, hotels, car rentals, golf, lift tickets, ski rental equipment, etc.
Not to mention choosing the ideal location and getting the best deal. The focus of
Intrawest has always been in central reservations for the destination traveler. “Travel
bookings are customer driven,” said Robert Morrow, Director eCommerce, Intrawest
Central Reservations. “We refine and simplify the overall process of matching consumer
needs with travel products by using the most effective tools and systems developed in
the business. By combining proprietary travel Web technology and networked call center
management, we have the ability to offer choice, selection and comparison.” Industry
Travel & Hospitality |
Socrates.com Optimizes Multichannel Approachdetails
Summary
Socrates.com measures the success of multichannel marketing efforts with greater ease
and precision using Omniture SiteCatalyst™. Chicago-based Socrates takes a multichannel
approach to marketing a broad selection of do-it-yourself forms, kits, software, guides,
books and services that help consumers and small businesses solve everyday legal,
financial and business-management matters. Through Socrates.com and retail partners—
Office Depot, Office Max, Staples and Wal-Mart—Socrates has become a trusted source
for consumers facing some of the most challenging situations in their lives (such as divorce,
bankruptcy and bad credit) and for business owners and realtors looking for basic how-to
solutions to everyday matters. Industry
Education |
Furniture.com Sees a 60 Percent Increase in Conversion with Omniture SiteCatalystdetails
Summary
As Furniture.com’s business began to grow, the company realized its entry-level analytics solution could not keep up. Impressed with its customization and deep reporting capabilities, Furniture.com selected Omniture to help take business to the next level. Using SiteCatalyst and Discover, the company experienced a 350 percent increase in conversion rate and 60 percent increase in ROI. Furniture.com also gained 10, 000 new site visitors in two months and experienced a 25 percent savings in monthly pay-per-click ad spend. Industry
Retail |
The Discovery Channel Store: Discovering Marketing ROI and Improving eCommerce Performancedetails
Summary
The Discovery Channel is best known as
a cable television company. Looking to extend our brand beyond
television, The Discovery Channel
purchased a chain of retail stores from
The Nature Company in 1996. In
cooperation with this purchase, we also
launched an eCommerce site.
By 2002, we were ready to take our
eCommerce efforts even further and put
together a plan and strategy to
accomplish our eCommerce goals and
objectives. Our first challenge was to
purchase a web analytics solution in
order to obtain a better understanding of
our online customer behavior and
shopping patterns. Industry
Retail |
Augusta Chronicle Recoups 70% of Mortgage Listingsdetails
Summary
The Augusta Chronicle began publishing
on the web in 1995, and since that
time we have expanded our web
presence to include a number of
websites. One of which is called
AugustaRealEstate.com.Revenue for the site was
generated through advertising from
brokers, agents and ancillary businesses
including mortgage companies and
movers. Industry
Media |