Success Stories

Summary
Encyclopaedia Britannica's marketing team had historically been reliant on a testing consultant and its internal technology department to implement any A/B tests, which it was not able to execute quickly. Its in-house manual testing tool was time-intensive and cumbersome—and working with another testing partner resulted in long delays and loss of control. The company selected Omniture Test&Target; for multivariate testing and to optimize landing pages for referred traffic from several partner sites.

Summary
Wilton decided to completely redesign its Web site and replace its homegrown search function with a site search application, which could organize content and products and deliver the right information to visitors quicker. After evaluating a pool of vendors, Wilton selected Omniture SiteSearch because the application could categorize and handle Wilton’s content searches and product searches equally well.

Summary
Alvenda integrated Shoplets, or shop-able advertisements, with Omniture SiteCatalyst through Omniture Genesis to understand how customer interaction rates compared to traditional advertising units. Alvenda deployed the integration on a leading floral and gift retailer's site during a Mother's Day campaign and measured conversions on the Shoplets alongside conversions on traditional banner advertisements. The integrated resulted in a 41 percent increase in sales per impression, with an increase of more than 10x in interaction rates with the Shoplets. More than 75 million impressions were served in the first few days alone of the campaign.

Summary
uLocate implemented Omniture SiteCatalyst to gain greater insight into user engagement with WHERE Apps. The mobile data SiteCatalyst generates provides uLocate with a real-time view of their mobile marketing efforts and brand interactions. The company can make more informed mobile marketing decisions, such as which devices to support, what new features to add to mobile applications, how to better improve the user experience and which new geographies may represent compelling opportunities.

Summary
It was difficult for Dailymotion to fully understand how users were interacting with the site. The company needed a solution that could pull together video usage data, Web site usage data, demographic information and registration data to give the company a clearer picture of how users were interacting with the company. With Omniture Insight, they company achieved an immediate and accurate view of multi-channel business performance.

Summary
As one of the world’s largest mobile and data communications corporations, Vodafone Australia was intent on combining multiple data sources and channels to achieve an accurate view of company performance. The company implemented the Omniture Online Marketing Suite, leveraging four products designed to drive increased performance—from acquisition, to customers’ on-site experience and conversion, to retention and remarketing. The Omniture Suite provided Vodafone with an integrated source or marketing performance analysis and optimization.

Summary
USAA implemented Omniture Insight to measure user activity across the Web, mobile, and voice response channels. Now, using flow reports, the USAA team can see where customers and potential customers begin the acquisition and servicing process, and where they drop off. The team analyzes 20 million log entries and 1.5 million page views per day. Since implementing Omniture Insight, USAA has increased conversion rates from the mid-30’s to the mid-60’s, with an average in the 50 percent range. Through better understanding of cross-channel behavior, customer satisfaction levels are now consistently above 90%.

Summary
Improvement Direct selected Omniture Test&Target; for its ability to conduct unlimited A/B and multivariate testing and tie directly into its analytics data. “Test&Target; integrates with our online analytics solution, which is critical to us,” said Brandon Proctor, VP of marketing for Improvement Direct. “The fact that we can segment tests with Test&Target; based on data we collect within SiteCatalyst is huge.”

Summary
Valentine’s Day is a seasonal traffic driver for Kaboose, and the Web team leveraged Omniture Test&Target; to test a series of Valentine’s Day campaign landing pages to see if they could increase page views and engagement. After testing 12 different combinations of content, which all performed better than the default Valentine’s Day page, Kaboose identified the version with the most influential elements. The “winner” was made available to all site traffic, increasing page views per visit by more than 45%.

Summary
Brooks Brothers chose Omniture SiteSearch integrated with Omniture SiteCatalyst to automate its site search promotion and ranking strategies. The integration allowed Brooks Brothers to automatically drive its site search ranking rules using dynamic metrics from SiteCatalyst, leading to greater conversion by ensuring that its top performing products are always prominently displayed in the search results.