Overstock Drives Greater Conversion through Omniture and Mercado Integrationdetails
Summary
As a global leader in online retail and a company that carries over 750,000 products, Overstock knows that online selling is about relevance. In order to appeal to the widest audience possible, Overstock.com needed to discover the best way to deliver the most
relevant results, on a consistent basis, in a way that appealed to the consumer. Industry
Retail |
Sprint Measures Impact of Social Mediadetails
Summary
One of Sprint’s key social media initiatives is BuzzAboutWireless.com, the leading
online community for wireless users, powered by Lithium. The site lets users help
each other in using wireless products and services, and because of its high degree
of interactivity the site generates rich customer data that complements what Sprint
captures on its corporate and e-commerce Web pages. After launching Buzz
About Wireless, Sprint quickly recognized the need to integrate data from its social media initiaties into its Web analytics Industry
High-Tech |
Redcats USA Optimizes Internal Search Strategies with Omnituredetails
Summary
As one of the world’s leading retailers—and innovative marketers—Redcats USA
understands the importance of connecting with customer needs. In order to accomplish
this objective, the company implemented Omniture SiteCatalyst Web analytics to optimize
their internal search strategies. With Omniture, Redcats USA was able to identify revenue
associated with specific keywords, identify areas of improvement in their internal search
tool, and increase conversion rates month-over-month.< Industry
Retail |
ING Australia Doubles Email Marketing Response Rate In Two Monthsdetails
Summary
Looking to create the best possible online experience for their clientele, ING Australia selected Omniture SiteCatalyst Web analytics to optimize their Web site. Working with Omniture’s consulting team of online marketing experts, the financial services leader was able to quadruple page views for a direct insurance campaign, double response rates for their email campaigns, and reduce report generation time by 80%. Industry
Financial |
Indianapolis Colts Team with Omniture to Optimize Social Networking Portaldetails
Summary
As one of the NFL’s pioneers in social networking, the Indianapolis Colts developed MyColts.net—an online community created to drive increased interaction with fans and optimize Colts marketing initiatives for their main site Colts.com. Working with the Web analytics experts from the Omniture Consulting group, the Colts marketing team was able to leverage Omniture technology to identify how fans interacted with MyColts.net blogs, forums and other features—as well as reveal how the online community impacted increased activity on Colts.com. Industry
Media |
HP Triples Conversion Rates for Email Programs with Omnituredetails
Summary
HP.com provides unique opportunities for HP to sell products and services and ensure optimum customer interaction. However, the execution of those opportunities must be carefully planned, which requires a high level of insight about customer needs and behavior patterns. Predominantly, HP was gaining customer intelligence through survey data and after-the-fact reporting from three different solution providers. But with the goal of achieving a 360 degree view of its customers to better address their needs, HP chose to replace its existing analysis and reporting tools with a single solution from Omniture. By combining survey data with real-time behavioral data from Omniture, HP has gained a holistic understanding of its customers. With that knowledge, HP has improved navigation and search results on hp.com as well as marketing and service initiatives, leading to increased conversion rates for online purchasing and email marketing programs. Industry
High-Tech |
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Kabel Deutschland Doubles Sales with Omniture SiteCatalystdetails
Summary
Wanting to create a stronger ecommerce presence, increase online sales and improve Web site usability, Kabel—Germany’s largest network cable provider—selected Omniture to aid the company in achieving these goals. After deploying SiteCatalyst, the company experienced more than 100 percent increase in sales of its core cable access service. Kabel also saw a 20 percent increase in conversion rate across the entire site and an 11 percent increase in individual product sales after performing A/B testing. Industry
Media |
Wine.com Finds Exceptional ROI Through Use of Omniture SiteCatalystdetails
Summary
In the highly competitive world of online retailing, few companies enjoy the level of success
of Wine.com – and it attributes this to the customer insights and refined merchandising
promotions that have resulted from implementing a Web analytics solution. Wine.com is
the nation’s leading online wine retailer and wine gifting service provider, and in 2004 they
sold more than two million bottles of wine while evolving its business model into a broaderbased
lifestyle products merchandiser. Industry
Retail |
SportsLine.com Advances the Ball for Popular Sports Web Sites with Omniture's SiteCatalystdetails
Summary
SportsLine.com is at the leading
edge of media companies, providing
Internet sports content, community
and e-commerce. As the publisher
of CBS SportsLine.com and the
official Web sites of the NFL, PGA
TOUR and NCAA Sports, Sportsline
serves as one of the most comprehensive
sports information sources
available, containing an unmatched
breadth and depth of multimedia
sports news, information, entertainment
and merchandise. Industry
Media |
Veritasdetails
Summary
Veritas Software fine-tunes marketing content and streamlines the evaluation process
with Omniture SiteCatalyst™. With 2004 revenues of more than $2 billion and customers
that include 99 percent of the Fortune 500, Veritas Software ranks among the world’s top
ten software companies. The company is pioneering an open, heterogeneous approach
to utility computing that ensures its customers maximum flexibility in evolving their IT
environments over time. Veritas products include award-winning, market-leading solutions
for data protection, high availability, server and storage automation and application
service management. The company’s hybrid B2B/indirect sales model combines a
channel organization as well as a direct sales force. Industry
High-Tech |
Enkeboll Uses SiteCatalyst to Increase Online Revenue by 30 Percentdetails
Summary
Enkeboll Designs is the leading producer of architectural wood carvings, serving 12,000
customers from company headquarters situated in a striking tudor castle in Carson,
California. The company designs and manufactures architectural wood elements made
of the finest quality red oak, hard maple and cherry. Industry
B2B |
Autobytel Site Redesign Leads to 18.5% Increase in Conversiondetails
Summary
Autobytel’s rapidly growing advertising business needed to enhance their
techniques of measuring and viewing different aspects of the site — page views by
make and model or page views and vehicle categories. SiteCatalyst provided this data
for their advertising group and also empowered their online team to analyze how site
changes affected conversion, how people research vehicles, and how different
customer segments react to the site. For example, after a site redesign, a 19% conversion
rate on the new versus old site revealed the new site was doing a better job. Industry
Automotive |
Scripps Networks Enhances Multi-Channel Offerings with Omnituredetails
Summary
The dynamic Web sites created and supported by Scripps Networks Interactive attracted
an average of more than 12 million unique visitors per month in 2005, a growth of nearly
30 percent from the previous year.
The Scripps Networks Interactive properties—HGTV.
com, FoodNetwork.com, DIYnetwork.com, FineLiving.com, GACtv.com, HGTVPro.com,
HGTVKitchenDesign.com, HGTVBathDesign.com and DIY Woodworking—are not only
extensions of Scripps Networks leading lifestyle brands providing users programming
information and additional instructional content but also exciting destinations for original
content, engaging video and powerful interactive tools. Industry
Media |
MyFamily.com: Changing the Mindsetdetails
Summary
MyFamily.com, Inc. is a leading online
subscription business with over 900,000
paid subscriptions and the leading
network for connecting families. At MyFamily, our online objectives and
strategies are simple. First is growth.
We want to increase visitors to our sites
and increase the conversion of those
visitors from free registrations to paid
subscriptions. Second is understanding
our biggest levers for sign-ups and
subscriptions. To accomplish these objectives, we need
to gain insight into where our visitors
were coming from, what promotions
they were responding to and which ones
they weren’t. Industry
Media |
TIG Global Saves 1,000 Hours of Manual Report Generation with SiteCatalystdetails
Summary
TIG Global is a full-service hospitality Internet marketing firm that provides Web presence
management and marketing services for the hospitality and real estate industries. Through
customized hotel Internet marketing programs, they strive to maximize incremental
revenue at lower acquisition costs by delivering travel consumers directly to a hotel’s Web
site or branded-site’s property page. With more than 450 clients, the company leads in providing its unique
brand of services exclusively to the hospitality industry—with a laser focus on raising online
visibility for clients and driving direct Internet revenue and ROI. Industry
Travel |
CanWest Interactive: Understanding The MultiMedia Audiencedetails
Summary
CanWest Interactive, a divisin of CanWest Global Communications Corp, is Canada's leading international diversified media company. At the beginning of 2001, CanWest
Interactive embarked on a project to
bring over 100 newspapers, multiple
specialty Web sites and their
globaltv.com network together under a
common platform. Industry
Media |
Travel.com.au Drives Targeted Marketing with Omniture Discoverdetails
Summary
As one of Australia’s leading travel services sites, travel.com.au is committed to delivering a top-quality online experience for their customers. Using Omniture Discover, the company was able to segment their visitors based on trends and behavior, improving the Web experience for consumers while optimising ROI for the company. travel.com.au also leverages the power of integrating Omniture Web analytics with their email marketing solution—enabling the company’s marketing team to develop highly targeted remarketing email campaigns. Industry
Travel |
MyCareer.com.au Optimizes Online Employment Servicesdetails
Summary
As Australia’s fastest growing employment site, MyCareer.com.au (a division of Fairfax Digital) relies heavily on understanding how their customers interact with their Web site. Prior to Omniture, the company had no insight into how their campaigns were resonating with visitors, nor did they have a full understanding of how their online marketing initiatives impacted traffic and revenue. After implementing Omniture SiteCatalyst and Omniture Discover, MyCareer.com.au was able to take action on solid Web analytics data, optimizing their advertising strategies to drive maximum ROI while also driving a 33% increase in job postings and a 16% increase in job applications. Industry
All |
Serif Boosts Web Traffic and Online Salesdetails
Summary
For Serif, their online channel is the first interaction their customers have with the
company—and because of that—it is critical their Web site effectively communicates and
engages each visitor. After a disappointing experience with a lower-level, free analytics
tool, Serif turned to Omniture to meet the company’s robust measurement and reporting
requirements. Using Omniture Web analytics, the company was able to increase Web
traffic and online revenue by 70 percent. Industry
Retail |
Bayview Saves 20 Percent of Quarterly Ad Spend with SiteCatalystdetails
Summary
Bayview Financial Exchange Services, LLC (Bayview) is a wholly owned subsidiary of one
of the largest commercial real estate loan companies in the U.S., Bayview Financial, LP.
Based in Coral Gables, Florida, the exchange services division was established in 2004 to
handle special “1031” exchange transactions for clients who buy and sell business and
investment real estate. Internal Revenue Code Section 1031 allows individuals who own
business or investment property to defer capital gains taxes by purchasing a replacement
business or investment property. To successfully exchange properties and defer taxes, a
qualified intermediary must be used to facilitate the exchange and hold sale proceeds in
between the sale and purchase. Bayview emerged as a new player in this niche market
in early 2004. Industry
Financial |
