Success Stories

Summary
The "perfect" gift can take many shapes and forms, which is why Figi's—a division of Charming Shoppes, Inc.—offers such a wide variety of gift ideas. Since 1944, Figi's has specialized in presenting distinctive and unique gifts such as cheese spreads, bakery and chocolate goods, hand-crafted collectibles, apparel, and personalized items for holidays and special occasions. Figi's adopted a standalone online recommendations tool to help customers find products that they would likely be interested in. However, the company quickly found out that the tool fell short of expectations. Instead, the Figi's marketing team set out to find a more comprehensive, robust online marketing optimization solution that could enhance the overall customer experience by enabling easy measurement and analysis of customer interactions on the website and executing automated merchandising strategies to increase cross-sell opportunities.

Summary
http://www.serenataflowers.com
Serenata Flowers recognized how crucial it was to have a better understanding of where website traffic was coming from and what visitor behavior was once visitors landed on the company's website. Serenata Flowers needed a solution that offered in-depth insight beyond the basic click. Today, the company has implemented many Adobe solutions, including SiteCatalyst, SearchCenter, and Discover to help overcome previous business challenges. With Adobe solutions, Serenata flowers has achieved a 340% return on ad spend in the first three years, improved conversion rates by 180%, shortened checkout times, and increased sales with audience-specific product marketing, with the help of Adobe solutions.

Summary
NBC Universal's marketing and research teams wanted to better understand relationships between how, when, and through which platforms, viewers were keeping up with the Olympic coverage. Working with Adobe Consulting, for Omniture technology, NBCU deployed Adobe SiteCatalyst and Adobe Discover, powered by Omniture, to measure and analyze users behaviors across online and mobile media. With Adobe solutions, NBCU was able to prove that additional media channels enhance the consumption of Olympic content rather than cannibalize it.

Summary
Yellow, a publisher of online and print directories serving more than 2 million New Zealanders, wanted to find ways to optimize its services in order to make them more appealing and useful for customers and more attractive to advertising partners. The company leveraged the Adobe Consulting Digital Group to deploy Adobe SiteCatalyst and achieve new levels of insight into how customers were engaging with each of the company's websites and to provide valuable data to its advertising partners. With the help of Adobe solutions, Yellow has reduced searches returning zero results by 40%.

Summary
Barratts adopted Omniture Merchandising to help customers better navigate the company’s websites and easily find products. The Omniture application enables the Barratts marketing team to manage merchandising for all its product lines across each of its seven e-commerce websites with minimal resources. Additionally, the team can easily manage merchandising strategies such as promoting best-sellers, related products, and new items to automatically optimise cross- and upsell opportunities.

Summary
Timex wanted to find ways to increase traffic to its Web site and keep consumers engaged on the site for longer periods of time, with the ultimate goals of decreasing abandonment and increasing conversions. With that focus, Timex adopted Omniture to achieve its online initiatives. Using Omniture products, Timex was able to realize a 500 percent return on ad spend; cross- and up-sell opportunities helped Timex increase conversion rates by 35 percent and average order value online jumped by as much as $5 per order; Timex also reduced its CPC on paid search sites by 18 percent, while increasing overall traffic by 25 percent.

Summary
Claflin wanted to improve the relevance of Web site information for its visitors by better personalizing and optimizing content. The company was looking for a user-friendly and easy-to-manage application to display product recommendations which would help it increase online conversions and sales.

Summary
Bing set out to change the way Internet users search online by helping turn search results into informed decisions. Bing adopted Omniture Insight to gain real-time visibility into large amounts of data for simplified, actionable analysis of its web traffic. With Omniture Insight, Bing.com has experienced an increase in unique user sessions of 74% while simultaneously driving down the cost per session---the cost of a placement divided by the number of visitors acquired by the ad---by 43%.

Summary
To remain competitive in the online home retail space, Build.com wanted to optimize all of its traffic once it reached its Web sites by better personalizing content, improving conversion and purchase rates, and increasing revenue per visit.

Summary
Evogear is a multi-channel retailer specializing in urban action sports equipment, apparel and accessories. The company has sold online for the past five years and had been using a custom-built Web site search and merchandising application. “Our homegrown solution was fairly advanced, yet it still lacked advanced filtering mechanisms to offer shoppers flexible browsing options and help them find what they were looking for. It also prevented our business team from being incredibly hands-on with the tool because it was fairly technical to use,” explains Nathan Decker, Director of Marketing for Evogear.

Industry
Retail