Haggle with Sky, AA & more 2013's top 10 firms to haggle with

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The best prices are usually reserved for new customers, so existing customers lose out on cracking deals. If you're willing to take the haggle challenge, you could slash bills for mobile, TV, broadband, breakdown and more.

This step-by-step guide includes the top 10 service companies to haggle with, sector-by-sector tips and how to access companies' hidden deals departments. Our poll showed a huge 86% of people who tried to haggle were successful with the AA, 84% with Sky and 79% with Virgin.

Want to haggle on the high street too?
See our Haggle On The High Street guide for tips on how to get discounts at John Lewis, B&Q;, Debenhams and more.

The top 10 service companies to haggle with

When it comes to haggling, don't think it needs to be in backstreet bazaars. Big savings are available in the UK on contracts for phones, mobiles, TV, broadband, car insurance and more.

More often than not, the best deals are reserved for new customers. Switching apathy and brand loyalty often means customers remain on contracts that are more expensive than those offered to newbies.

This is because most people already have contracts for a mobile, digital TV, home phone and broadband services. So the companies providing these services need to tempt customers from other companies with new, cheaper deals, to expand their businesses.

Loyal customers are corporate manna from heaven. Companies love them, as they stay with them through thick 'n' thin, paying full price and never checking if their deal is competitive or can be beaten.

This lets them rake in regular, guaranteed easy profit. So ask yourself a question: do you want to be a customer whose business is fought for or one who's taken for granted? If not, take the haggle challenge.

In a nutshell, call up and ask for a better deal. Say you're paying too much or rivals' deals are cheaper. If that doesn't work, tell them you're leaving. You'll usually get put through to companies' super-powerful hidden deals departments.

Who to haggle with

Here are our top 10 service companies to haggle with, based on a poll of nearly 3,000 MoneySavers. Big-name companies where hagglers revealed over 75% success rates included AA Breakdown, Sky and Virgin Media.

The top 10 UK service companies to haggle with
Provider
No joy
Minor reduction
Big saving
Total success rate
1. AA Breakdown (520 responses)
14%
19%
67%
86%
2. Sky (903 responses)
16%
37%
47%
84%
3. Virgin Media (584 responses)
21%
40%
39%
79%
4. Admiral Insurance (196 responses)
22%
40%
37%
77%
5. TalkTalk (283 responses)
24%
37%
38%
75%
6. AA Insurance (122 responses)
27%
38%
35%
73%
7. O2 (broadband / home phone) (180 responses)
29%
26%
45%
71%
8. Virgin Mobile (163 responses)
29%
31%
40%
71%
9. BT (555 responses)
30%
37%
33%
70%
10. Aviva (144 responses)
31%
38%
31%
69%
Poll last carried out 26 Mar 2013. See full results.

How big can the savings be?

All it takes is a quick phone call and you could be quids in. If you need some inspiration, here are a handful of the many successes we've heard. Please report your service company haggling successes on the forum.

Got my renewal from the AA priced at �92/yr. Phoned to cancel and was immediately offered it at �60/yr. Pushed a little harder and got it for �42! Didn't have to do much and saved over 50%.-Queenie-Louise - Jan 2012

I've phoned Sky last week, they offered me �1/month line rental for the first 12 months. I was paying BT �13/mth, so the saving was astronomical! I was cancelling Sky Sports at the time to also save money, so I bit his hand off ha! -midnightraider - April 2012

I phoned Orange to cancel my mobile contract, as Tesco was offering a better deal for half the cost. They put me through to retentions, and after negotiations, they offered 1GB data, 1,000 mins and unlimited texts for �16/mth - just over half of my previous bill, so I am very happy! -Kittendothroar - Mar 2013

Don't miss out on updates to this guide We'll provide updates as part of the free weekly MoneySaving email

Benchmark the best deal

Haggling for a discount on your monthly contracts can be daunting, even for hardened MoneySavers. But honestly, as long as you do it right, there's nothing to be scared of.

But, while the "haggling for a better deal" route works for some areas, simply ditching and switching is best for others. Here we run through the hottest areas to haggle on, with full sector-by-sector tips on accessing hidden deals:

Sector-by-sector tips Everything you need to know for seriously hot haggling

The powerhouse technique: Tell 'em you want to leave

If you're coming to the end of your contract, or are out of it, then you�re holstering a powerhouse weapon: customer loyalty. They desperately want to keep you, so if they believe they will lose you, you can often get much better deals.

The most important thing to understand is:

The �disconnections department� is usually internally called �customer retentions'. It's their job not to let you leave - so they have huge deal making power to keep you.

So whether its broadband, mobile phone, TV, breakdown or others they all usually have this secret super-powerful department. And the holy grail of haggling is to deal with them rather than normal customer services.

Tell them you�re going to leave


If you don�t get the deal you want with customer service, the key to getting to customer retentions is telling them you are considering leaving. Of course, we don�t want you to lie, but surely if they don�t give you a good enough deal you should genuinely consider ditching.

Once connected, repeat your request. The more genuine you are about disconnecting, you should get a better offer, matching the market's best tariffs.

Quick questions


What if they just say �ok we�ll disconnect you�?

If I don�t get a good deal, can I try again?


Read Martin's mobile haggling story

I'm an Orange contract customer, and want to stay one, as the connection at home and work is good, and the month-long switching hassle's worth avoiding. But Orange's packages aren't the market's cheapest. Read more

Now, watch how he showed Mrs MSE how to do it...

The Mobile Haggle: Martin Lewis
Video hosted by Youtube. Jan 2009 (please rate it)



Haggling tips to boost your chances

Read our these handy haggling tips for a few extra pointers:

1.

Do it with chutzpah!

Good haggling is simply an exchange between two people trying to find agree on a win/win deal. Haggling should be done with "seduction, a gentle patter and a touch of firmness". Aim for polite, firm and non-combative.

Aggressive haggling's usually a mistake; it annoys the person you're dealing with. As forumite anitalg (who works in an independent mobile phone shop) says:

Best advice I can give is be really, really friendly and nice, and a little bit cheeky - I always give a better deal to people I get on with and have a chat with. -anitalg - July 2008

2.

Problems mean discounts

If you've had issues with the company (slow broadband speed, poor mobile network coverage, wrong payments taken), mention this politely.

This makes the salesman believe you're genuine about threatening to leave, and they may offer a deal to compensate for the past issues.

3.

Time it right

Call centres are more amenable to haggling at slower times of year, when fewer customers are after their wares.

It's one of the reasons November and December are the perfect months to buy home insurance and car insurance. Insurers aren't busy, they want business, you're giving them business: expect a discount.

The end of the month / end of a financial quarter is always a good time to haggle too. If a sales person hasn't met their target sales volumes, they may do anything to get those extra sign ups (including knocking off a few quid 'ere and there). Here's a great example:

I work for an independent mobile phone shop. Targets are monthly, so at the end of the month it can go either way - if we haven't hit target you [the haggler] can get a great deal. But if we have hit target, its no different to the rest of the month.

Usually this only applies to contract phones though - the margin on pay-as-you-go phones is minial, so usually you cant get much of a discount on those. -anitalg - July 2008

See the Great 'Best Time To Haggle' Hunt for more suggestions of when to try haggling.

4.

Use our stock phrases

They may only offer you a partial discount at first, but don't agree to a price until you're happy. Use phrases like:

  • I've worked out my monthly budget, and my absolute max is �[insert price here]/month
  • Virgin Media / TalkTalk / the RAC / [insert name of rival company here] can do it for less...
  • I need to think about it...
  • I think my husband / wife will go bonkers if I pay that...
  • It's still a lot of money...
  • What's the very best you can do?

These will give you a bit of time to consider their offer.

5.

Ask to speak to a supervisor

Sometimes customer service assistants say they're not allowed to give discounts. If this is the case, ask whether you can have a chat with their supervisor. A supervisor should have more authority, and will be used to haggling with customers.

6.

Don't say "yes" to the first offer they give

You should never say "yes" to the first offer they give, because the chances are, it's not the best offer the provider can do.

Get deal prices when offers have finished

If there was a promo on, but it's ended, you know they're willing to accept that price. For example, if a TV company was offering customers 50% off last week, changes are that price could be available after the offer too. It never hurts to ask.

8.

Don't be pressured into agreeing

They may say it's a "24 hour deal", or a "limited time offer". Don't listen to this if you think your provider can do better.

If they want your business (which they will do), they'll call you back in a few days asking if you want to take up the offer. At this point, say no, it's still too expensive. They should then cut it further, hopefully much nearer to your target price.

Don't fill the silence either

As negotiations come to a close, a classic salesman technique is staying silent. They want you to accept the price just to fill the awkward silence. Make them fill it with a cheaper offer.

9.

Ask if they can throw in extras

If they can't drop the price, see if they can throw in any extras (free calls, free router, extra six months warranty). Take this breakdown cover haggling success story:

Just called AA to cancel my renewal as last year's �30 membership came through at �43 to renew. When, after the spiel, I said I still wanted to leave, he offered me roadside assistance for a year with one call out, for �15, which I happily accepted. -Madjen18 - Feb 2013

10.

Ask for the sun and you may get the moon

Remember, do it with humour, do it with style and there's no price or suggestion too outrageous. You can haggle virtually anywhere for anything.

Don't miss out on updates to this guide We'll provide updates as part of the free weekly MoneySaving email

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