Success Stories

Summary
As one of the world’s largest mobile and data communications corporations, Vodafone Australia was intent on combining multiple data sources and channels to achieve an accurate view of company performance. The company implemented the Omniture Online Marketing Suite, leveraging four products designed to drive increased performance—from acquisition, to customers’ on-site experience and conversion, to retention and remarketing. The Omniture Suite provided Vodafone with an integrated source or marketing performance analysis and optimization.

Industry
Telecommunications

Summary
USAA implemented Omniture Insight to measure user activity across the Web, mobile, and voice response channels. Now, using flow reports, the USAA team can see where customers and potential customers begin the acquisition and servicing process, and where they drop off. The team analyzes 20 million log entries and 1.5 million page views per day. Since implementing Omniture Insight, USAA has increased conversion rates from the mid-30’s to the mid-60’s, with an average in the 50 percent range. Through better understanding of cross-channel behavior, customer satisfaction levels are now consistently above 90%.

Industry
Financial Services

Summary
Improvement Direct selected Omniture Test&Target; for its ability to conduct unlimited A/B and multivariate testing and tie directly into its analytics data. “Test&Target; integrates with our online analytics solution, which is critical to us,” said Brandon Proctor, VP of marketing for Improvement Direct. “The fact that we can segment tests with Test&Target; based on data we collect within SiteCatalyst is huge.”

Industry
Retail

Authors
Omniture, Marketing, Omniture

Summary
Food Network wanted to determine what visitors were coming to their site to accomplish and how to better meet visitors' needs. The company also wanted to know if video, offered on 10 percent of its site, was appealing to visitors. Food Network used SiteCatalyst, SearchCenter and Survey. SearchCenter helped Food Network understand which keywords were bringing visitors to the site and to video content. Food Network also drilled down to optimize how visitors were interacting with video. Food Network was able to increase video viewing by 30% and increase completion rates of people watching the video by 35%. The branded vs. non-branded keyword tests resulted in a 39% increase in searches and a 27% increase in page views.

Industry
media

Duration
0 minutes

Summary
Delta Airlines implemented SearchCenter to reduce distribution costs and increase revenue. The company needed the ability to look at both paid and natural search to maximize ad spend and increase conversion. Delta combined SiteCatalyst online analytics with SearchCenter paid search data to optimize marketing channels. Using interactive agency Digitas, Delta validated their investment in branded paid search keywords and increased revenue on its site, delta.com

Industry
travel

Summary
Extra Space Storage selected Omniture SiteCatalyst to collect actionable real-time Web analytics data and Omniture Test&Target; to run tests on its reservation flow and other key areas of the site. They employed Omniture Digital’s consulting services in order to quickly and fully familiarize themselves with Test&Target;’s optimization capabilities. Extra Space Storage also began using Omniture Discover as a way to segment visitors.

Industry
Real Estate

Summary
The Shockwave team deployed Omniture SiteCatalyst for real-time analytics and Omniture Test&Target; for multivariate testing and visitor segmentation. The team launched an initial multivariate test on the Shockwave Unlimited offer page using different messaging combinations to influence conversion. Shockwave decided next to up-sell Shockwave Unlimited to free members based on a user’s game genre preferences and gaming history on the site. Shockwave conducted additional multivariate tests which displayed images of paid games to visitors with free memberships—specifically surfacing imaging based on their game genre preferences. Targeted offers based on preferred game genre not only increased conversion, but also helped Shockwave identify top-performing game images which they were able to display on other areas of the site to boost conversion.

Industry
Gaming/Entertainment

Summary
With more than 400,000 SKUs on its site, JC Whitney wanted to help customer find the right product. The company also needed more analytics data about customer behavior on the site. JC Whitney used both Bazaarvoice and Omniture SiteCatalyst to measure social engagement. They were able to see that products with user-generated content converted better.

Industry
retail

Summary
Niche furniture retailer Room & Board was having difficulty measuring the ROI of email campaigns. Using an Omniture Genesis integration with Omniture SiteCatalyst and ExactTarget, the company now uses a single dashboard to view campaign performance, where they have seen substantial results.

Summary
Improving the effectiveness of their paid search campaigns—increasing the rankings and return on ad spend associated with their keyword purchases—was a top priority for WWE. Using SearchCenter the company can now see what keywords drive the most traffic, and which keywords lead to purchases on their commerce site. They can now look at keyword spending, evaluate traffic and conversion associated with each term, and drop any keywords that aren’t driving revenue to the bottom line.

Industry
Media