The new Premier League season has kicked off, and with BT Sport now on the scene, we’ve crunched the numbers better than a John Terry tackle, with 20 tips to slash the cost of your footie fix, whether you're a fair weather fan or the Lionel Messi of fanatics.
This guide includes how to watch the Premier League for less, what's on offer from each of the big UK TV providers, and how to haggle a discount.
This is the first incarnation of this guide.
While every effort has been made to ensure its accuracy, please suggest any changes or questions in the Football On TV discussion.
| Tweet | mse.me/sports |
1 What's the cheapest way to watch the Premier League on TV?
This is all about just how much of a fanatic you are, so home in on the best deal based on exactly how much football you'll watch.
If you tend to only watch the odd bit of football and don’t care what it is, you'd probably be better off with Freeview. Full info
There are no live Premier League games, but you’ll still get the Champions League, FA Cup and international matches - as well as Premier League highlights - on free-to-air channels, so there's no need to sign up for a monthly TV subscription.
If you want to watch the odd Premier League match, the cheapest way to do it is to get Sky’s Now TV streaming service for £9.99/day, which includes the Sky Sports channels.
If you like your football, want to watch a lot but don't feel the need to watch every game, Sky Sports has 116 Premier League games, BT only 38. Full info
Depending on how many games you want to watch, you could get away with just the Sky Sports channels from either Sky, Virgin Media, BT or TalkTalk.
If you live and breathe Premier League, and want to watch everything from the comfort of your armchair, you'll need a comprehensive TV package. Full info
If you want to watch every televised game you'll need a package with all available sports channels (Sky Sports and BT Sport). You can get them with Sky, Virgin Media or BT, but bear in mind getting all the sports channels can be costly.
2 You need Sky Sports & BT Sport to watch all Premier League TV games
There are 154 live Premier League games on UK TV this season, but they'll only be broadcast on Sky Sports and BT Sport.
Sky has the rights to the majority of games, with 116, and the remaining 38 are with BT.
So the only way to catch every goal, red card, two-footed tackle and dive live on the box is by getting both Sky and BT's sports channels. Be warned though, having access to every live game isn't MoneySaving by anyone's book.
If you're a new TV customer, to watch all televised live games you'll pay up to £73/mth on Sky and £58/mth with BT TV (assuming you take the basic TV package, broadband and phone as you often need 'em).
Gone are the days when you could watch live top flight football for free on BBC or ITV. You have to go back to the days of John Barnes and Gary Lineker, with Des Lynam or Elton Welsby presenting the action, before the Premier League began in 1992, for that.
3 What does it cost to watch football on TV?
The price you'll pay depends on which provider you plump for, and whether you've already got a subscription TV package set up or are starting from scratch.
Add Sky Sports or BT Sport to your current TV service
If you already have a digital TV service and don't want to switch, the table below shows the cost of adding Sky Sports and BT Sport to your existing package (try haggling with your provider as this can often get you a cheaper deal):
| Cost to add sports channels for an existing customer (HD prices in brackets ¹) | |||
|---|---|---|---|
Provider |
add Sky Sports |
add BT Sport |
Comments |
BT |
£20/mth (HD not available) |
FREE (£3/mth) |
You'll need BT broadband to get BT TV, and BT Sport is free with BT broadband. Sky Sports 1 & 2 only available to customers via a BT Vision+ or YouView box and BT Infinity broadband. |
Sky (with Sky broadband) |
£22/mth (£22/mth) |
£12/mth (£15/mth) |
Sky broadband is free if you take Sky Sports. To get HD costs £10.50/mth extra, or it's £5.25/mth extra if you take Sky Entertainment Extra+. |
Sky (with BT broadband) |
£22/mth (£22/mth) |
FREE (£3/mth) |
BT Sport is free with BT broadband. |
TalkTalk |
£30/mth (HD not available) |
N/A |
BT Sport not available on TalkTalk. |
Virgin Media |
£25.75/mth (£32.75/mth) |
£15/mth (HD included) |
BT Sport is available for Virgin Media customers for £15/mth, or free with the TV XL package. |
| Assumes you already have the provider's digital TV service, broadband & line rental, and add Sky Sports or BT Sport. Does not include special offers (standard pricing only). ¹ Assumes Sky TV customers already pay £10.50/mth for the HD pack. Table correct as at 20 Aug 2013 (includes Sky's 1 Sep 2013 price rise). | |||
Get a new TV service with Sky Sports or BT Sport
If you haven't yet got a digital TV package, or are looking to switch from one provider to another, the table below shows the price of the different packages depending on which platform you watch it on (eg, with a Sky dish, Virgin Media cable or a BT box).
We've assumed you take your provider's basic TV package, its broadband service and its line rental because you often need these to qualify for the best offers, however it's not factoring in special deals or installation/set-up costs:
| Cost of getting a digital TV package with sports channels (HD prices in brackets ¹) | ||||
|---|---|---|---|---|
Provider |
with Sky Sports |
with BT Sport |
with Sky Sports & BT Sport |
Comments |
BT |
£55.45/mth (£58.45/mth) |
£35.45/mth (£38.45/mth) |
£55.45/mth (£58.45/mth) |
BT Sport free with BT broadband. Only Sky Sports 1 & 2 are available on BT TV. BT's basic TV package is just the Freeview channels plus 'on-demand'. |
Sky (with Sky broadband) |
£58/mth (£58/mth) |
£55.50/mth (£58.50/mth) |
£70/mth (£73/mth) |
Sky broadband free if you take Sky Sports. Sky's basic package includes 35 channels incl Sky 1, Sky Atlantic & Sky Living, on top of 100s of free channels. |
Sky (with BT broadband) |
£73.95/mth (£73.95/mth) |
£51.95/mth (£54.95/mth) |
£73.95/mth (£76.95/mth) |
Sky's basic package includes 35 channels incl Sky 1, Sky Atlantic and Sky Living (on top of 100s of free-to-view channels). |
TalkTalk |
£60.45/mth (HD not available) |
N/A |
N/A |
BT Sport not available on TalkTalk. |
Virgin Media |
£62.74/mth (£69.74/mth) |
£51.99/mth (HD included) |
£77.74/mth (£84.74/mth) |
BT Sport is available for Virgin Media customers for £15/mth, or free with the TV XL package. |
| Assumes you take basic TV service, broadband & line rental, then add Sky Sports and/or BT Sport. Does not include special offers (standard pricing only). ¹ Assumes Sky TV customers already pay £10.50/mth for the HD pack. Table correct as at 20 Aug 2013 (includes Sky's 1 Sep 2013 price rise). | ||||
The table above assumes that you sign up for a package with the standard pricing. Often there are deals that can cut these prices though, including 50% off Sky, and cashback deals. There's a round-up of the current deals in our Digital TV Deals guide.
4 Sky Sports vs BT Sport: what will I get?
It also has most of the big matches in the early stages of the season. There's a full fixture list on the Sky Sports website.
But it's important to note that while you can get Sky Sports on BT TV, you can't watch HD versions of the channels, and only Sky Sports 1 and Sky Sports 2 are available. Sky Sports 3, Sky Sports 4 and Sky Sports F1 (which don't show any Premier League football) aren't available to BT TV customers.
How does Sky compare to BT on price?
The price of the basic Sky TV service is £21.50/mth. To add Sky Sports is £22/mth on top of this. So you're looking at £43.50/mth, or more if you want extra channels such as Sky Movies.
Though BT Sport is free if you have BT broadband, you still need the broadband service (which costs from £10/mth), and BT line rental (usually £15.45/mth, but you can cut it to £11.75/mth if you pay £141 upfront) before you can get it.
To watch it on your telly you'll also need a BT TV subscription, starting from £5/mth, and a BT TV set-top box (£49-£299).
While you'll pay more for Sky's TV service overall, you'll get a lot more bang for your buck, as Sky has so many more channels (BT's TV offering is basically Freeview with on-demand content).
Obviously if you've already got the BT box then BT is about £8/mth cheaper, but if you haven't the box, it's expensive to get started.
You can also get both Sky Sports and BT Sport on Virgin Media's TV service. This doesn't come cheap - you're looking at around £78 to get both channels and the basic TV service, broadband and line rental, if you're a new customer. See Virgin Media for more info.
What will be shown on Sky Sports?
- Sky Sports will be showing 43 Premier League games in the first five months (more than BT will show over the whole season).
- The majority of matches shown on Sky Sports kick off around 5.30pm on Saturdays, 1.30pm and 4pm on Sundays, and 8pm on Mondays.
- Sky Sports will show a match involving one of last season's top four clubs (Manchester United, Manchester City, Arsenal and Chelsea) every weekend.
- Sky Sports will show every clash between last season's top four in the early part of the season.
- Only Sky Sports shows the Championship and Leagues One and Two, as well as Scotland, Wales, Northern Ireland and Republic of Ireland internationals. It also screens 25 Scottish Premiership matches and games from Northern Ireland's Premiership.
What will be shown on BT Sport?
- BT Sport will show 12 games in the first five months of the season.
- All of the matches shown on BT Sport kick off at 12.45pm on Saturdays.
- BT is not showing any clashes between last season's top four sides.
- But BT has a few of the big clashes, including Everton vs Liverpool (Sat 23 Nov).
5 What is BT Sport, and is it really free?
BT has marketed its sports channels (BT Sport 1, BT Sport 2 and ESPN) as free for all BT broadband customers.
But technically, they're not free, as you still need the BT broadband service (which costs from £10/mth), and to have that you also need its line rental (usually £15.45/mth, but you can cut it to £11.75/mth if you pay £141 upfront).
As BT's broadband and phone service is a lot more expensive than other broadband deals (see Cheap Broadband for the best deals), the cost of the sports channels is effectively subsidised by the pricier broadband and line rental.
What's more, if you don't already have one, you'll need a BT compatible box to watch BT Sport on your TV (these cost between £49-£299).
If you don't want to pay out for a BT Vision box and monthly subscription, you can still watch the BT Sport channels on the free app for smartphones and tablets plus via a web browser on a PC/Mac. If you don't have decent broadband speeds though, you may encounter buffering when trying to watch.
What is BT Sport?
BT Sport launched on 1 Aug 2013. There are three channels included in the BT Sport package, each with an HD version: BT Sport 1, BT Sport 2 and ESPN.
BT Sport includes 38 Premier League matches (18 are 'top pick' games), 30 Scottish Premiership matches, FA Cup, Europa League, 69 Premiership rugby union matches, WTA women's tennis, Ultimate Fighting Championship and Moto GP.
How can I watch BT Sport?
There are a number of ways you can watch BT Sport, whether you get your TV from BT or not:
- I have BT broadband only. In the simplest case, BT broadband customers can watch BT Sport on the free app for smartphones and tablets plus via a web browser on a PC/Mac. The app will be available for iPhone, iPad and selected Android devices.
- I have BT TV with BT Infinity broadband. Customers who already get TV from BT (either BT Vision+ or YouView) with BT Infinity broadband will also get BT Sport for free. You still have to order it.
- I have BT TV with BT standard broadband. Those who have BT TV already but with a standard BT broadband package can either upgrade to Infinity to get BT Sport on their TV, or pay a one-off fee of £10 for a viewing card to use in their current Vision+ box. If you have an older silver Vision box, you will need to also upgrade this to a Vision+ box (the box is free but there's a £49 activation charge).
- I have Sky TV with BT broadband. If you're a Sky TV customer and get your broadband from BT, you'll be able to receive BT Sport for free.
- I have Sky TV but don't have BT broadband. If you have Sky TV and also get your broadband from Sky, or any other provider, you can still get BT Sport. It's not free though: it's £12/mth for standard definition and £15/mth for HD.
- I have Virgin TV. If you have Virgin's XL TV package you can get BT Sport 1, 2 and ESPN free. If you have any other package you can either upgrade to XL TV or pay £15/mth for the channels.
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6 BT Sport now free on Virgin Media
Just before the new season kicked off, Virgin Media and BT announced a deal for Virgin TV customers to get access to the BT Sport channels.
If you're an XL TV customer there's no extra charge. You don't have to take any action, the channels will automatically be added to your channel list. If you aren't an XL TV subscriber, you can add the BT Sport channels for £15/mth.
You can also add the Sky Sports channels (Sky Sports 1, 2, 3 & 4, Sky Sports F1 and Sky Sports News) for £25.75/mth on top of your usual subscription. If you want the channels in HD, it's an extra £7/mth on top of that.
As there's no monthly contract with this add-on, you can add or remove the channels at any time. See How to cancel Sky Sports for more info.
If you're already a Virgin Media customer but don't have Sky Sports, try haggling with your provider to see if you can get a discount.
7 You can't get BT Sport on TalkTalk TV
Unfortunately, TalkTalk TV customers still don't have access to BT Sport, but the provider has said it is "in discussions" with BT about adding it to its service, so watch this space.
All the Sky Sports channels are available to TalkTalk customers as a subscription add-on though. The Sky Sports collection (Sky Sports 1, 2, 3 & 4, Sky Sports F1 and Sky Sports News) is £30/mth on top of your standard TV package. You can't get these channels in HD with TalkTalk.
As there's no monthly contract with this add-on, so the channels can be removed or added at any time. See How to cancel Sky Sports for more info.
If you're already a TalkTalk customer but don't have Sky Sports, you can add it at any time. You could also try haggling with your provider to see if you can get a discount.
8 Pay £10/day for the odd game on Sky Sports
If you only want to watch one particular game or event, the cheapest way to watch is probably with Now TV*.
It was launched by Sky last year as an online movie streaming service to take on the likes of Lovefilm and Netflix.
It still streams films from Sky Movies, but it now also streams all the Sky Sports channels (not in HD). 24-hour passes for all the Sky Sports channels cost £9.99 a go.
This makes it the best option if you only want to watch the odd match and don't want a monthly subscription, say, if you only have Freeview.
MSE's techie Shrey uses the service occasionally. He says: "As a cricket nut, I, like many other fans have been waiting for the Ashes for a long time, and was able to use Now TV to stream coverage of the first Test match on my computer."
To get the movies (without sport) you'll pay £9/mth for the first three months, then £15/mth. See our Movie Streaming guide for full info.
9 Get loads of free football on TV
If you just want to watch football and don't care whether it's the Premier League, Champions League, FA Cup or internationals, you can do so for free on BBC and ITV through Freeview.
The following competitions are live on BBC and ITV, though they share some of the rights to these with premium channels such as Sky Sports so you won't get every live game this way:
- All England internationals including friendlies and competitive qualifiers
- World Cup Finals 2014
- UEFA Champions League matches
- UEFA Europa League matches
- FA Cup matches
- FA Community Shield
- FA Youth Cup semi-final and final
- Women's European Championships
- Women's FA Cup Final
- Women's Super League
And don't forget Match of the Day on BBC1 on Saturday and Sunday nights, which shows highlights of that day's Premier League action. If you're in Wales, you can also see live Welsh Premier action and other matches involving the country's clubs for free on S4C, with English commentary on the red button.
Some sporting events are protected by regulator Ofcom, so they must always be available free-to-air.
Which sports are protected?
- Football World Cup
- Olympic Games
- European Football Championship Finals
- FA Cup Final
- Scottish FA Cup Final
- Derby horse racing
- Grand National horse racing
- Wimbledon Tennis Finals
- Rugby League Challenge Cup Final
- Rugby Union World Cup Final
Freeview boxes cost as little as £20, with no expensive installation costs. They give you around 50 channels (depending on your area), without the need for a monthly subscription. See Cheap Freeview Boxes for more info and the best buys.
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10 Check first if deals are available where you live
Because not every service is available everywhere, you'll need to use a postcode checker to find out which are available in your area. Many cable services are not available nationwide, for example.
Try going to the individual providers' websites - they usually have a checker to determine which services are available to you.
Your landlord or the building you live in may prohibit you having a satellite dish or cable.
Before signing up, check the MoneySavingExpert.com Digital TV Deals page to see if we've any special offers blagged for MoneySavers.
11 Can I watch football online for free?
It’s possible to watch matches live on the internet for free. But the picture quality's often suspect and there are big question marks about the legality of doing this.
Some websites stream games via overseas TV channels, including matches not available on UK TV (such as Saturday 3pm kick-offs, which are never live here).
Are these websites breaking the law by showing games?
We spoke to Ted Shapiro, a partner at top media law firm Wiggin. He says these websites are breaking the law, as they don't have the rights to show these games.
Am I breaking the law if I watch a game on one of these websites?
There’s no definitive answer. It's highly unlikely that the Premier League will come after individuals for streaming games using these sites, as its time is better spent chasing the sites which show the games illegally.
The Premier League recently won a case against FirstRow Sport, which streamed matches to fans. It’s now being blocked by six big UK broadband providers. More in the MSE News story.
Should I watch a game on one of these sites?
This is totally up to you. Make your own judgement based on the info above.
12 Can you really afford to pay for Premier League football?
Watching every Premier League game on TV is pricey. So, before you sign up for anything, use these money mantras to work out whether you really need to be spending all that money. We've also designed a handy free printable wallet-sized version:
If you're skint, ask
Do I need it?
Can I afford it?
Can I find it cheaper anywhere else?
If you aren't skint, ask
Will I use it?
Is it worth it?
Can I find it cheaper anywhere else?
If you find it difficult to keep cash in your pocket, there are plenty of ways to help. See the Stop Spending guide for full info on both pain-free and painful ways to halt your spending. Use the free Demotivator tool to learn the real cost of everyday habits.
13 Find a pub showing your team - but you'll need to pay for drinks
You could always head down to your nearest pub to get your football fix. The Pub Finder on MatchPint.co.uk will help you find the nearest venue showing your team's games.
Just buy the cheapest drink you can (you risk getting chucked out if you don't buy anything). If anything else, you could get a bit of atmosphere, especially for the bigger games.
14 How to get more sport, incl rugby, darts & cycling
Here's a list of what's available, and what's shown on each:
| Which channels can I watch? | |||||
|---|---|---|---|---|---|
Channel |
Sky |
Virgin Media |
TalkTalk |
BT TV |
What's on live? |
| |
✓ | ✓ | ✓ | ✓ | World Cup, Women's FA Cup final, Wimbledon tennis, Six Nations rugby, Open and US Masters golf, F1, Commonwealth Games, British and European athletics, American football Super Bowl. |
| |
✓ | ✓ | ✓ | ✓ | All England international football matches (home & away), French Open tennis, Tour de France, IPL cricket, British Touring Car Championship, The Masters |
| |
✓ | ✓ | ✓ | ✓ | Horse racing including the Derby and Grand National, Paralympic sports. |
| |
✓ | ✓ | ✓ | ✓ | 116 live Premier League games, split between Sky Sports 1 & 2, plus rugby league's Super League, American football, darts and speedway. |
| |
✓ | ✓ | ✓ | ✓ | 116 live Premier League games, split between Sky Sports 1 & 2, plus Ashes cricket, 40-over, Twenty20 and county cricket. |
| |
✓ | ✓ |
|
✓ | 38 live Premier League games split between ESPN, BT Sport 1 & 2, plus Europa League and Premiership rugby union. |
| |
✓ | ✓ |
|
✓ | 38 live Premier League games split between ESPN, BT Sport 1 & 2, plus WTA women's tennis and Moto GP. |
| |
✓ | ✓ |
|
✓ | 38 live Premier League games split between ESPN, BT Sport 1 & 2, plus baseball and ice hockey. |
Click the dropdown to see more sports channels
Channel |
Sky |
Virgin Media |
TalkTalk |
BT TV |
What's on? |
|---|---|---|---|---|---|
| |
✓ | ✓ | ✓ | |
WWE, live PGA Tour golf, Powerboat GP 2013, badminton and watersports. |
| |
✓ | ✓ | ✓ | |
Greyhound racing, World Matchplay Darts, Super Rugby Union and Sky Poker. |
| |
✓ | ✓ | ✓ | |
Live F1 coverage, Grand Prix highlights, The F1 Show, documentaries and news on F1. |
| |
✓ | ✓ | ✓ | |
Round-ups of sports news with live analysis, comment plus interviews. |
| |
✓ | ✓ | ✓ | |
Cycling, volleyball, football, Rallycross Championship. |
| |
✓ | ✓ | ✓ | |
Diving, athletics, motorcycling, swimming. |
| |
✓ | ✓ | |
|
Horse racing from UK, Ireland, N America, France and overnight from Australia. |
| |
✓ | |
|
|
GAA, bowls, motorsport, boxing, MMA. |
| |
✓ | |
|
|
Horse racing from 33 of the UK's top racecourses, over 4,000 live races per year. |
| |
✓ | ✓ | |
|
Skate, surf, snow and bike action, plus behind-the-scenes exclusives & events. |
| |
✓ | |
|
|
Big live fights from across the world, interviews with boxers & expert comment. |
| |
✓ | ✓ | |
|
Lots of motorsport, incl Nascar, WRC, the World Endurance Championship. |
15 Cancel Sky Sports if you don't watch it
If you only take Sky Sports to watch the Premier League, once the season's finished next year you can cancel penalty-free and save yourself a few quid.
Sky, Virgin Media, TalkTalk and BT have all confirmed, regardless of whether you're in contract or not, you'll be able to drop the Sky Sports channels whenever you want, so you'd needn't pay for channels you're not going to watch. Full how-to details below.
Of course, cancelling the channels means you won't be able to watch other sports (such as Ashes cricket, British Lions rugby, and Formula 1) which feature on these premium channels. But if you're not interested in these, there's no point paying.
Here's how to cancel:
Sky
Premium channels such as Sky Sports can be changed at any point, either by phone or through Sky's website. You have to give 31 days' notice but there's no charge for cancelling. You can take the channels again at any time.
Virgin Media
Because Sky Sports is an add-on with no minimum contract, you can cancel and add it back at any time without charge. You must have the channels for at least a month, though.
Cancellation is instant, but as you pay for a month upfront, it's worth waiting until the end of your billing month before cancelling. Call Virgin on 0845 840 7777 to cancel.
TalkTalk
TalkTalk lets you take Sky Sports as an add-on with no monthly commitment. You can cancel anytime, penalty-free, by calling TalkTalk or logging in to your My TalkTalk account and amending your package. The change will be instant.
Because you pay for the service upfront each month, if you cancel mid-month TalkTalk will refund the remaining charge as a credit on your account.
BT TV
Like the other providers, you can remove Sky Sports 1 and 2 temporarily. But, if you're within the first month of your Sky Sports 1 or 2 subscription, you'll be charged for the remainder of the month. Call BT on 0800 443 311 to cancel the channels.
Cancelling BT Sport. We're unsure yet whether it'll be possible to cancel BT Sport after the Premier League has finished next summer. However we assume that as the service is free if you take BT broadband with a 12-month contract, you'll have BT Sport for 12 months too.
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16 You do need a TV licence to watch sports
If you're watching football (or any other sport) live, you will need a TV licence. If you don't have one you risk a £1,000 fine.
You don't need a TV licence for watching catch-up TV online though. So if you only watch highlights and clips online and they're not being broadcast live at the same time, you won't need a licence.
If you want to watch sport on Now TV though, you will need a licence, as Now TV offers online access to whatever is being shown live on the Sky Sports channels. There's full info in the TV Licence guide.
17 Bundle TV with broadband and phone for max savings
Taking a bundled package with TV, home phone and broadband all from one provider may work out cheaper than taking the services from separate providers, so consider this before signing up to any new contracts.
As BT Sport is free to BT broadband customers, and Sky broadband is currently free to Sky Sports customers (with a main Sky TV package), going down the all-in-one route may not only be easier for bill management, but also cheaper anyway.
Check out our Cheap Broadband and Cheap Home Phone guides for more info on the packages available.
18 Planning to stream games? Beware broadband download limits
If you're a footie fan planning to stream matches over the internet, make sure your broadband connection can handle it and you've got a decent download allowance.
There's more about package download allowances and speeds in our Cheap Broadband guide.
19 Already got Sky or Virgin? Haggle a discount
If you've already got a TV package with sports, you could try haggling with your current provider to get the sports channels at a discounted rate (or even free!).
The obvious haggle start-point is with the customer service staff. Ask about the cost of your package, mention that you find it too expensive and you want to cancel the sports channels. They may offer you a cheaper rate, or give you a few months free.
Here's forumite tim75's story:
I told Sky I wanted to cancel. It offered me sports and movies free for three months. A lot of friends have also received similar deals. From my understanding Sky will go out of their way to keep a customer. - tim75 - Jun 2013
Make sure they realise you've the opportunity to shift to a more competitive package elsewhere or can just use Freeview. Yet give them hope with "can you offer me a deal? I'd much prefer to stick with you".
If they're not willing to play ball, the powerhouse maneouvre is threatening to leave. Remember 'disconnections' is often internally named 'customer retentions', as that's their business aim. They've much wider discretion to give better deals, as ultimately their job is to keep your custom.
For more handy hints and tips, see: Haggle With Sky, AA & More.
20 Get cashback to cut costs
It's often possible to get cashback on top when signing up for a new TV package. Yet it isn't done direct. To get it you'll have to go via a specialist cashback website, such as Topcashback or Quidco.
These use affiliate links to generate revenue, and if they get paid when you sign up, they give some or all of that cash back to you.
Remember, as the cashback isn't coming from the product provider, it's never 100% guaranteed and there can be problems. Therefore it's generally best to first pick the right product and see the cashback as a bonus.
For more information, pros and cons, and to find which cashback providers pay most for any product, see the Top Cashback Sites guide.
What's more, sometimes there are special higher rates negotiated for the short term. When they happen we'll try to list them here and include them in the weekly email.
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Got a tip we could add or a question you want answered?
Feed back your suggestions in the Football On TV discussion.