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Which Social Platform Works Better For Marketers?

Wednesday, 17 February 2010 @ 16:51, by Wes Funk

The answer is it depends.  Are you focused on customer communication, brand exposure or increasing traffic to your site?  From Facebook to YouTube to Digg and beyond the list of social media sites continues to grow at an extraordinary pace, making the task of choosing the right route to expand social media marketing increasingly complex. Which social media outlet will net the most bang for the buck?

Check out this graphic created by CMO.com and 97th Floor for an analysis of which social media tools are your best bet, it may clear up some of the social media overload you may be experiencing.

I’d love to get your feedback about what social media site best accomplishes your objectives. Post your comments below.

Click here for a downloadable pdf version of the chart:

http://www.omniture.com/go/26899

cmo-social-landscape-r52-500x862

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  1. AJ Wilcox 2010/2/17 @ 8:11 pm

    Great work, Wes! Very informative. I just have two corrections for you. For Delicious, you said that it’s good for SEO. Unfortunately, Delicious employs the use of rel=”nofollow” on all their links, thus making it effectively worthless for link value on SEO. Youtube is the same way. Other than that, the chart is golden.
  2. Eduardo 2010/2/18 @ 8:30 am

    Nice Infographic. Thank you
  3. Wes Funk 2010/2/18 @ 8:34 pm

    Don’t be too quick to underestimate the value of social sites that use rel=”no follow”. Many bloggers use Delicious to find good content to then write about and link to thus helping out your seo, similar to Digg.

    Youtube is a similar example, as one might expect YouTube matches to be immediately indexed in Google, especially after Google acquired them, but I’ve come to the conclusion that Youtube earns it rankings without any special Google-indexing love.
  4. Bill Seaver 2010/2/22 @ 2:38 pm

    This is an interesting chart. I don’t agree with all of it but there’s some helpful information here. My primary caution to any interested in social media marketing is that they don’t start with the technology, rather you need to start with the people you’re trying to reach. Then move to determining your objectives and strategy, and then the technology that fits. This chart may tempt someone to dive into a tool/technology that doesn’t work for them but has a lot of green boxes.