The answer is it depends.  Are you focused on customer communication, brand exposure or increasing traffic to your site?  From Facebook to YouTube to Digg and beyond the list of social media sites continues to grow at an extraordinary pace, making the task of choosing the right route to expand social media marketing increasingly complex. … Read more »

• Wes Funk
• 9 responses
•  Mobile Analytics, SEO, Search Engine Marketing, Social Media, Testing and Targeting, Web Analytics

If you’ve ever had a hard time explaining “Social Media” to your family (or your colleagues) here’s a little graphic that illustrates the difference between Social News, User-Generated Content, and Networking sites.
UPDATE: You can now click on the image below to download the file. Or find it on SlideShare.

Categories of Social Media:

Social News sites allow … Read more »

• Wes Funk
• 72 responses
•  Online Marketing

As Marketers, we often get busy with the mechanics of marketing and forget some of the fundamentals of keyword bidding.  Here’s a quick checklist to make sure your bids are optimized.
•    Search Engine Suggestions
Search engines offer suggestions on where to set your bids, based on the landscape
and historical search traffic.  They will tell you to … Read more »

• Wes Funk
• 0 responses
•  Online Marketing, Search Engine Marketing

Remember when we used to actually watch commercials?  As an experiment sometime, take an extra few minutes to not skip the commercials of your favorite TV show.  You might be surprised by how many are not relevant to you.
Search engines have raised our expectations.  When I enter a search into Google, I expect results to … Read more »

• Wes Funk
• 0 responses
•  Search Engine Marketing