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Matt Langie

Forward Thinking on Analytics

Matthew Langie is Senior Director of Product Marketing for Omniture where he spearheads product marketing for the industry-leading web analytics solutions including Omniture SiteCatalyst and Omniture Discover. He has extensive software marketing management experience including leadership roles at WebTrends, Infor Global Solutions, Datastream, and Hewlett-Packard. Previously, he built the marketing team for the entertainment software company founded by best-selling author Michael Crichton, and led marketing and business development efforts for the software technology research lab at Intel. He holds a BBA in marketing from the University of Notre Dame and an MBA from the University of Texas at Austin, where he was recognized with the Texas Business Hall of Fame foundation award and scholarship. He is a former Air Force officer, separating at the rank of Captain.

Summit 2011: Tackling top industry issues at MindMeld
Thursday, 3 March 2011 @ 16:47, by Matt Langie

We’re kicking off Omniture Summit next week with our third annual MindMeld event— bringing together top thought leaders and luminaries in online analytics, site optimization and online advertising to share views on the future of marketing. We all realize how much the digital marketing industry is changing— this is a forum where together we can … Read more »

You Got Your Chocolate In My Peanut Butter!-Can Web Analytics and Panel-Based Data Really Be Good Together?
Monday, 21 September 2009 @ 9:45, by Matt Langie

As the online advertising market and breadth of publishers have grown over the years, the continuing challenge for advertisers and publishers alike has been telling the true story of the online audience. Knowing the real measure of a site’s online audience means real dollars-both in advertising revenue determined by CPM rates as well … Read more »

The Future of Web Analytics is…Online Analytics!
Wednesday, 3 June 2009 @ 9:54, by Matt Langie

Last week was a pretty big week for the Web Analytics industry. With the publication of the Forrester Research US Web Analytics Forecast 2008 by John Lovett, we learned the relative maturity of the market today and where adoption is headed over the next 5 years. There are certainly some interesting findings in … Read more »

Building Customer Loyalty with iPhone Apps
Wednesday, 17 December 2008 @ 12:29, by Matt Langie

I’ve been a long time user of the RIM Blackberry mobile devices- dating back to 1998 with some of their first 3-line LCD devices like the BellSouth Inter@ctive Pager. These early messenger devices were truly just that- little brick keyboards with small screens only usable for instant push email messaging as a 2-way … Read more »

Mobile Analytics - So Where Do I Start?
Monday, 24 November 2008 @ 12:08, by Matt Langie

I was in San Diego last week (yes, a choice location) speaking on a mobile analytics panel as part of the San Diego Software Industry Council (SDSIC) annual Forum on Analytics. The event was held in Del Mar and attracted many local software professionals as well as other notable figures in the … Read more »

You CAN Take It With You-Musings on Mobile
Tuesday, 16 September 2008 @ 10:52, by Matt Langie

The only constant is change, to paraphrase everyone’s favorite Greek philosopher Heraclitus. I would contend this certainly holds true for us in the technology business-especially online marketing & web analytics. If you step back and think about how the web has evolved in the past 10 years, it’s even more amazing to … Read more »