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Recent posts
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- The Economics of Maximizing Publisher Ad Revenue - Part 1
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- Driving Revenue Gains with The Adobe Online Marketing Suite
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Archives
Jim McTiernanOn Site Search
Jim McTiernan is a Site Search subject matter expert at Omniture. Jim has been directly involved in improving the internal search on hundreds of websites since 2001, when he began selling one of the first site search solutions delivered as a service, Atomz Search. Prior to joining Omniture, Jim held marketing and sales positions at Visual Sciences, Atomz, and CambridgeSoft. |
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Interview About Site Search Analytics w/ Hurol Inan
We recently had the chance to discuss site search analytics with respected consultant and blogger Hurol Inan.
When you wrote your book ‘Search Analytics - A Guide to Analyzing and Optimizing Website Search Engines,’ what was the most important lesson you hoped website owners would learn?
I wanted to create awareness. I wanted to get people to … Read more »
Acting on Your Site Search Analytics
Measuring the performance of your internal site search engine is a fundamental part of web analytics. While I have seen several good blog posts that cover what to measure, I thought I’d discuss how you can then act on some key internal site search metrics to optimize the visitor experience on your site. So let’s … Read more »