These days you can buy everything online and pet pharmaceuticals are no exception. The convenience of shopping for pet medications in addition to pet food and supplies from your living room, have given specialty retailers like PetCareRx a strong online following. Never content to rest on its laurels, PetCareRx is constantly refocusing its online presence … Read more »

• Customer Success
• 0 responses
•  Online Marketing, Testing and Targeting, Web Analytics

In addition to testing alternate experiences on your own web property,

• Brig Graff
• 0 responses
•  Online Marketing, Testing and Targeting, Web Analytics

While presenting at an online marketing conference, I was reflecting on the importance of strategy for analytics and optimization. At a high-level, strategy can be defined as a plan of action or initiatives to achieve a set of business goals or objectives. Well-known strategy guru Michael Porter stated “a strategy delineates a territory in which … Read more »

• Brent Dykes
• 0 responses
•  Testing and Targeting, Web Analytics

In my previous post, I introduced a “path to value” diagram (see below), showing the different key steps required to achieve value from your web analytics investment. The first “domino” in the process is data. Originally, I felt it was well understood that your business goals shape or inform your data collection, but upon further … Read more »

• Brent Dykes
• 1 response
•  Testing and Targeting, Web Analytics

In early November, we provided an update to Adobe’s Test&Target product. I encourage you to take a look at a release walkthrough video to get a feel for the capabilities added. In this blog post, I’d like to share with you the reasons why we crafted an incremental product update with the provided enhancements.
Over the last … Read more »

• Siddharth Chaudhary
• 1 response
•  Testing and Targeting, Web Analytics

It’s hard to believe that it’s almost that time of year again. Time for retailers to begin rolling out their online promotions and email campaigns to entice holiday shoppers to spend, spend, spend.
We were recently in touch with Chris Revie, senior e-commerce analyst at Figi’s, a leading specialty gifts retailer owned by Charming Shoppes. As … Read more »

• Customer Success
• 0 responses
•  Online Marketing, Online Merchandising, Testing and Targeting

Many folks initially dive into optimization because they have an itch to scratch. They have some theory they want to test on their landing page, or they know their homepage needs an update but are scared that it will make conversion tank if they roll it out without testing. Those are great reasons to test … Read more »

• Brig Graff
• 0 responses
•  Testing and Targeting, Web Analytics

Don’t stop at just testing alternate pages against each other — test entire conversion funnels.

• Brig Graff
• 0 responses
•  Testing and Targeting

This morning, Omniture announced new solutions in Display Advertising to help advertisers increase their return on ad spend. The press release may be found here: Omniture Announces Display Advertising Solutions for Increased Return on Ad Spend
Today, I’d like to add color to a particularly exciting part of the release titled “Dynamic Ad Targeting & Optimization Using Omniture … Read more »

• Siddharth Chaudhary
• 2 responses
•  Testing and Targeting

On December 20, 1981, Doug Smail of the NHL’s Winnipeg Jets set the record for the fastest goal from the start of a game - five seconds. His hockey team went on to beat the St. Louis Blues 5-4. If you take a moment to look at your watch and count out five seconds, you … Read more »

• Brent Dykes
• 0 responses
•  Testing and Targeting, Web Analytics