Web Analytics Blog

Yesterday saw over 1,300 digital marketers attend Europe’s biggest online marketing event in London.

This year’s Summit is all about social:
“It’s exciting – and quite frankly fitting – to see so much discussion around social media measurement at this year’s Summit,” said Ann Lewnes, Senior Vice President of Global Marketing for Adobe.  “There are few greater … Read more »

• Neil Morgan
• 0 responses
•  Online Marketing, Social Media, Web Analytics

It’s no surprise that as we talk to our customers about their goals and strategy, the Mobile channel is playing an increasingly critical role. The amount of data that we collect from mobile devices continues to grow each year and we see marketers investing in tactics such as mobile sites, mobile apps, or mobile campaigns. … Read more »

• Ray Pun
• 0 responses
•  Mobile Analytics

Europe’s Biggest Digital Marketing Conference Hits London
The Adobe Omniture Summit EMEA 2011 is just around the corner, and the team has been working round the clock to bring you an event to remember! Here are some key items of information to help you get the most from the event:
Social Media Resources
Twitter
Follow @OmnitureEMEA and #OmtrSummit for … Read more »

• Neil Morgan
• 0 responses
•  Web Analytics

As we explore some of the new features and enhancements of SiteCatalyst 15, I’d like to review an area that is near and dear to my heart — dashboards. As a freshly minted MBA student seven years ago, one of the very first projects I was assigned at Omniture was to create multiple SiteCatalyst dashboards … Read more »

• Brent Dykes
• 0 responses
•  Web Analytics

Today’s post comes to us from Kimen Field, Product Manager working with Adobe Test&Target and Adobe Recommendations. One of the themes you’ll see as you upgrade to new SiteCatalyst 15 platform is that it opens the door for some fantastic integrations both within the Online Marketing Suite and elsewhere. Kimen took some time to describe … Read more »

• Ben Gaines
• 0 responses
•  Search Engine Marketing, Web Analytics

Have you ever wished that you had more money?  Have you ever wanted a personal chef to make you healthy, tasty meals? Do you wish you could lose weight without putting in a lot of effort?  Well this solution has nothing to do with any of that.
The YouTube Viral Video Alert System is insurance for … Read more »

• Pearce Aurigemma
• 0 responses
•  Web Analytics

I wasn’t sure whether this post should be part of our “15 for 15″ series, since (as you may have noticed), code version H.23.2 is available in SiteCatalyst 14 (as well as SiteCatalyst 15). There are some elements of this code release that you can use right now, regardless of the SiteCatalyst version that you … Read more »

• Ben Gaines
• 0 responses
•  Web Analytics

Those of you who have read about SiteCatalyst 15 here and elsewhere probably know a few things about it: we’ve added powerful segmentation features, improved report performance, and made it easier than ever for marketers to take control of their implementations. But not to be totally overshadowed are the UI improvements and admin features that … Read more »

• Ben Gaines
• 3 responses
•  Web Analytics

With SiteCatalyst version 15 you now have access to more advanced segmentation that was previously only available in other tools such as Data Warehouse or Discover. This is extremely exciting because you will now be able to mold the data in ways that you were never able to before and you will be more agile … Read more »

• Kevin Willeitner
• 6 responses
•  Web Analytics

As a part of the “15 for 15″ blog series, I’m going to take a look at the new metrics, metric-related features, and breakdown options available in SiteCatalyst 15. If you were at the Adobe Summit event last March, you heard how version 15 is essentially a new platform. One of the main benefits of … Read more »

• Brent Dykes
• 4 responses
•  Web Analytics