With this post, we will be concluding this series of blog posts specifically around SiteCatalyst 15. (If you haven’t been counting, this one is number 15!)  We hope you have found some great information here.  We will continue to provide updates and tips for SiteCatalyst and the Digital Marketing Suite in various blog posts in … Read more »

• Adam Egbert
• 0 responses
•  Online Marketing

2,000 people, 9 countries, 5 languages, over 2 months…
Our hugely successful European launch of Adobe SocialAnalytics reached the end of the line at the St.Pancras Hotel in London last week!

With growing pressure on Marketing Executives to demonstrate value from their social media efforts, we expected strong interest in these launch events. That being said, the … Read more »

• Neil Morgan
• 0 responses
•  Omniture Business, Online Marketing, Social Media

A recent Forrester report released on October 12th on “How B2B Firms Can Improve their Email Marketing” indicated that on average B2B companies have ” half as many interactive staff and 13% lower budgets than B2C firms.”  If you’re in B2B email marketing you probably live this reality every day.  We understand completely because we’re … Read more »

• Tamara Gaffney
• 0 responses
•  Brand, Marketing Integration, Online Marketing

The term “online” doesn’t do justice anymore to the growing number of innovative technologies and channels.  Take the website, for example.  Companies have expanded the online presence of their websites to emails personalized according to behavior on the website; a mobile application pulls info from the same databases that serve log-in info or content to … Read more »

• Aseem Chandra
• 1 response
•  Online Marketing

The highly anticipated launch of Adobe SocialAnalytics is coming to Europe and seats are going fast!

For the first time ever, it’s possible to directly connect your social media marketing to real business results. Fans and mentions are great, but what really matters is how these impact your bottom line. It’s time to step it up … Read more »

• Neil Morgan
• 0 responses
•  Omniture Business, Online Marketing, Social Media

Sometimes the daily grind of measuring marketing successes is just too overwhelming to deal with.  I recently read an article about the Olympics and it reminded me that this marketing loaded event is coming up again.  It seems like a good time to highlight the opportunity to identify critical marketing moments for an all out … Read more »

• Tamara Gaffney
• 0 responses
•  Brand, Marketing Integration, Online Marketing, Web Analytics

The annual press release about how awesome online advertising is was delivered by the IAB a few days ago.
Read Article
Having been in the online advertising space for eek…15 years now, it is a familiar tune.  But this year, I have to admit, I just get the feeling that it truly is a moment to reflect … Read more »

• Tamara Gaffney
• 0 responses
•  Brand, Marketing Integration, Online Marketing, Web Analytics

Welcome to the last and final part in this series of the Suite for SEM Marketers, if you missed parts 1 or 2 your can get them here and here. In this post I open up the fire hose and give you insights into how to use our conversion products to engage the warp drive … Read more »

• Justin Grover
• 0 responses
•  Channel Analytics, Marketing Integration, Online Marketing, Testing and Targeting, Web Analytics

We commissioned an independent study that surveyed marketing directors across Europe on their attitudes and behaviour towards social media marketing measurement.
Here are some of the key findings:

58% feel that “deciding how to measure social media investment” is the top priority in social media marketing.

36% are measuring the impact of social media marketing on revenue, but … Read more »

• Neil Morgan
• 0 responses
•  Omniture Business, Online Marketing, Social Media, Web Analytics

With the explosion of the mobile and tablet market, mobility is top of mind. Customers want to stay connected with their favorite brands and companies wherever they are and have come to expect a consistent experience at their fingertips, regardless of the device they are using. For businesses, managing and delivering optimized content to meet … Read more »

• Customer Success
• 0 responses
•  Online Marketing, Online Merchandising