This tip will be especially valuable if you do spot-market advertising, want to determine lift within a market, or understand where you have good market penetration and where it’s lacking.

• David Kirschner
• 0 responses
•  Channel Analytics, Marketing Integration, Migration, Online Marketing, Social Media, Web Analytics

I had the opportunity to attend the AdobeMAX event in Los Angeles eariler this month. I sat there soaking in the eye candy that Adobe’s products can create thinking, “yeah, but how would that look on my Blackberry?” Then, as if Adobe CTO Kevin Lynch read my mind, he showed Flash 10.1 running on a … Read more »

• David Kirschner
• 0 responses
•  Marketing Integration, Mobile Analytics, Online Merchandising, Web Analytics

As a gastronome (or “gastrognome” since I’m less than 5′ 8″ tall), I love anything related to food. That’s why I was excited to speak with the folks at the French Culinary Institute (FCI) to hear what’s new since they migrated from HBX to the SiteCatalyst platform. I chatted with Raina Bien, Associate Director of … Read more »

• David Kirschner
• 0 responses
•  Marketing Integration, Migration, Web Analytics

Remember the first movie you ever saw? Many youngsters are introduced to the cinematic arts via a Disney or Nickelodeon vehicle, but for some odd reason my parents took me to see Woody Allen’s Love and Death. Probably because they couldn’t get a babysitter. Now in my dotage, I’ve become quite the Woody Allen … Read more »

• David Kirschner
• 1 response
•  Marketing Integration, Migration, Web 2.0, Web Analytics

Hi, I’m David Kirschner, overseer of the HBX Migration Consulting team, mover of HBX clients on to the SiteCatalyst platform, long-time Omniture employee, and writer of rambling, run-on expository sentences. Yes, I’m new to the Blogosphere but not to the world of Web analytics. For nearly 14 years, I’ve been doing this stuff. In fact, … Read more »

• David Kirschner
• 2 responses
•  Migration