Here at Adobe, this has been a fantastic year for the media and publishing industry.  Adobe continues to invest heavily in our space with game changing acquisitions such as Auditude and new products like the Adobe Audience Research product.   SiteCatalyst V.15 has integrated new features designed with publishers in mind.  Plus we continue to integrate … Read more »

• Chad Greenleaf
• 0 responses
•  Testing and Targeting, Web Analytics

In my position I have the chance to observe and also assist media companies as they mature towards data driven organizations. It’s an exhilarating time as our industry starts to move past the era of gut feel to a more robust improvement process. For example, some media companies are discovering that the ever … Read more »

• Chad Greenleaf
• 4 responses
•  Marketing Integration, Online Marketing, Web 2.0, Web Analytics

I recently spent the night sleeping out under the stars with my kids. I use the term sleeping loosely but more on that in a minute. Throughout the day, other, more appealing opportunities suddenly appeared: A night out with friends, dinner and a movie. One friend even asked if I … Read more »

• Chad Greenleaf
• 3 responses
•  Marketing Integration, Web Analytics