While Omniture SiteCatalyst provides tons of capabilities right out-of-the-box, there are times when clients want to do some advanced things that are not common enough to be rolled out to all SiteCatalyst users.  As we have discussed in the past, many of these more unique items end up being JavaScript plug-ins created by Omniture Consulting.  … Read more »

• Adam Greco
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•  Web Analytics

Author’s Note: This post was written by Omniture Consulting’s video guru’s!
Over the past 12-18 months, video has quickly become one of the fastest growing and effective forms of rich media on the internet.  And just like all other online marketing opportunities, it should be monitored and optimized to maximize your return on investment.  In this … Read more »

• Adam Greco
• 4 responses
•  Web Analytics

Recently, I received the following question from a blog reader:
We offer our website in multiple languages, as such we want to track which language a user was viewing on a particular page. There is no URL difference, as that value is stored in session. What is the best practice for recording this metric, and reporting … Read more »

• Adam Greco
• 5 responses
•  Web Analytics

This week, I was working with a client and mentioned an idea that I have implemented at a few clients which I call Success Event Pathing.  This is just a concept that I thought up and is by no means a proven “best practice,” but I thought I would describe it here and see what … Read more »

• Adam Greco
• 5 responses
•  Web Analytics

Every so often on Twitter, I see Omniture customers posting a variation of the same question:
How can I customize which metrics appear in each SiteCatalyst report?
The customer then goes on to say that every time they open up an eVar report, they always see metrics that mean nothing to them or the dreaded “No Data … Read more »

• Adam Greco
• 6 responses
•  Web Analytics

I have found that one of the rites of passage for SiteCatalyst users is the day that you understand what the heck “Instances” are in SiteCatalyst reports.  For those of you who have been through this, you will know what I am talking about.  For the rest of you, my hope is that this post … Read more »

• Adam Greco
• 18 responses
•  Web Analytics

One topic that I find confuses many of my customers is Multi-Suite Tagging.  For this reason, I wanted to devote a post to this and provide some basic information about what it is and when it should be used.
What Is Multi-Suite Tagging?
Multi-Suite Tagging is a fancy name for sending SiteCatalyst data to two or more … Read more »

• Adam Greco
• 7 responses
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Since many of the customers I work with are not given Administrator rights to SiteCatalyst, they are often unaware of some of the cool things they are missing.  In this post, I am going to cover some of my favorite Admin Console tips so that you can pester your SiteCatalyst Administrator and show them how … Read more »

• Adam Greco
• 6 responses
•  Web Analytics

I recently had a blog reader write to me and ask me if I would describe how I track the use of this blog using SiteCatalyst.  Therefore, I will devote this post to sharing some of the things I look at related to blog usage.  Hopefully, this will provide more context around many of the … Read more »

• Adam Greco
• 4 responses
•  Web Analytics

As Avinash Kaushik pointed out in a recent blog post, while all websites are different, most have one thing in common - a conversion process.  Even if your website doesn’t sell anything, there are still often process steps that you want your customers to go through.  It may be a registration process, the opening of … Read more »

• Adam Greco
• 4 responses
•  Web Analytics