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Archives
Michael KleinOnline Merchandising
Michael Klein is Director, Worldwide Merchandising Consulting at Omniture. Prior to Omniture, Michael ran merchandising consulting at Mercado and was previously a merchandiser in the retail industry for companies like wine.com and discoverystore.com. On the subject of retailing in today’s economic climate, Michael believes that “we’ve entered an era in which value and customer service are success levers more than ever before. Consumers will be seeking out the best deals and products that match their needs and ability to pay. This doesn’t mean that the lowest price will always win. Consumers want products that will stand the test of time, especially when disposable income is not as readily available. Value along with customer service should be the merchant’s mantra and form the foundation of his or her merchandising strategy for 2009. |
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Blending Art & Science: Quality of Search Testing
Out in the field I’m seeing that a good number of merchants and marketers using our merchandising tool are stretched a little thin and barely have time to do any more than look at their “failed” or “null” searches. Well, if that’s you, you’re not alone.
Our Merchandising Consultants have been preaching to you that you … Read more »
Merchandising Tip #1: Auto-Ranking “Best” and “Worst” Values
I want to share a useful tip about Auto-Ranking since an increasing number of Omniture Merchandising customers are taking advantage of this feature. For those of you who are new to Omniture Merchandising, Auto-Ranking is a means to use product data captured by analytics to adjust the ranking of site search results or to drive … Read more »
“What’s New” in UK Merchandising?
I try to spend at least one week per quarter visiting our retail customers in the UK. In addition to my regular stop for the best Fish ‘n Chips in the outskirts of Covent Garden, I always enjoy hearing what our English friends are doing to drive their merchandising initiatives.
First, let me dispel any myth … Read more »
Omniture Merchandising Inaugural Blog Post
Welcome to the Omniture Merchandising blog. I’ll be sharing insights, best practices and stirring up conversation from the Merchandising team, both here in the US as well as abroad. I spend quite a bit of time on the road visiting customers helping them develop merchandising strategies that align with their Key Business Requirements (KBRs).
The dust … Read more »