Categories

Authors

Pages

Recent posts

Recent comments

Archives

Kevin Lindsay

Conversion Optimization

Kevin Lindsay is an experienced product marketer with more than a decade working in search technology and eCommerce. In his current role leading product marketing efforts for Omniture’s Conversion family of products, Kevin is responsible for product positioning and sales enablement with a specific focus on online retail. Prior to Omniture, Kevin oversaw the product marketing and strategic marketing efforts at Mercado, a leader in eCommerce search and merchandising solutions which was acquired by Omniture in 2008. Before joining Mercado, Kevin ran his own product marketing consultancy working with technology startups in the areas of mobile, retail and entertainment. Prior to this, he managed product marketing at Verity, where contributed to the development of search and navigation solutions for early commerce sites such as CDNow and OfficeMax. Kevin received a Bachelor of Arts in Communications from the University of Calgary.

Search, Sew and Sail
Friday, 7 May 2010 @ 13:04, by Kevin Lindsay

I had no idea there were so many items sailboat owners might need to maximize their sailing experience and keep their investment ship-shape (I guess I’d better get prepared for the day I’m living my dream on my 30-footer!).
I recently learned about our customer Sailrite — a second-generation business originally focused on sail-making — that … Read more »

Automated Recommendations (Finally) Hit Their Stride
Thursday, 29 April 2010 @ 12:26, by Kevin Lindsay

Gone are the days when online businesses will throw technology at business problems. Don’t get me wrong — technology’s role in business has never been stronger, but today there’s a difference: the ‘business’ is rapidly taking over how technology is used, and is demanding tools that are friendly to marketers, merchandisers, and other biz types … Read more »

Automated Recommendations — Not Just for Products Anymore
Wednesday, 7 October 2009 @ 14:55, by Kevin Lindsay

More and more publishers, lead gen sites, or for that matter any business striving to provide relevant and helpful content to its visitors, are turning to automated recommendations. Sites looking to achieve more “stickiness”, increase page views (and therefore ad revenue) or generate subscription conversions find that by showing visitors or readers the most popular, … Read more »

Ready for Holiday 2009?
Monday, 17 August 2009 @ 11:48, by Kevin Lindsay

‘Tis the season to get prepared for the holiday online shopping season, and the good news is it’s going to be a strong one – according to Stefan Tornquist, Marketing Sherpa’s Research director and panelist on a webinar I recently moderated. Tornquist predicts that retailers will see solid growth this coming holiday season, and offers … Read more »

What’s new in Omniture SiteSearch?
Friday, 17 July 2009 @ 16:06, by Kevin Lindsay

We recently released a new version of Omniture SiteSearch. This release was really focused on giving the marketer even more control over turning site search functions into powerful marketing features. Here are some of the new features now offered by SiteSearch:

Result Pinning - Helps marketers easily control the placement of results to promote or highlight … Read more »