Channel Analytics Blog

This breaks “out of the box” of what I typically choose to write about (analysis-related items related to Adobe Insight), but a good question came up on Twitter today from one of our clients (you follow the #AdobeInsight hash tag, right?) Although the question leans more technical/architectural, it’s an area where power analysts / power users frequently … Read more »

• Michael Halbrook
• 2 responses
•  Channel Analytics

There was a very exciting announcement today regarding the Adobe Online Marketing Suite, powered by Omniture:
The newest release of Adobe Insight, version 5.4, is now available!
I’ve been lucky to have several of my own day-to-day clients take an active role in the external customer beta process of Adobe Insight 5.4, and as we’ve gone through … Read more »

• Michael Halbrook
• 0 responses
•  Channel Analytics, Marketing Integration, Online Marketing, Web Analytics

I’m stoked about Adobe Omniture Summit next week! It sounds like we’ll have the chance to hang out and network with more users of Adobe Insight than ever before at a Summit. We also have some excellent opportunities for Insight users & non-users alike to learn more about some of our showcase data integrations in … Read more »

• Michael Halbrook
• 0 responses
•  Channel Analytics

As the title of this blog suggests I write about advanced topics.  However, sometimes even the more “basic” versions of what I talk about are still advanced.   So when I refer to basics in this post I don’t mean it is as sophomoric or something you should assign to an intern.
Recently, I wrote about Facebook … Read more »

• Pearce Aurigemma
• 4 responses
•  Channel Analytics, Social Media, Web 2.0, Web Analytics

I figured it’s about time I started blogging again. I’ll bet some of you thought I had died. No, I did not. I’ve just been busy adjusting to life as a Product Manager and working hard to help implement as many of the fantastic ideas that I learned from you on Twitter and elsewhere over … Read more »

• Ben Gaines
• 20 responses
•  Channel Analytics, SEO, Search Engine Marketing, Web Analytics

One question that beginner Adobe Insight analysts frequently ask is “What are Small Elements?” Actually, even advanced analysts ask this from time to time, and it’s a good question with a relatively simple answer.
Uniques Exceeded: The first 500,000 elements in a month
If you’ve used Adobe SiteCatalyst, you’re likely familiar with the “Uniques Exceeded” element in … Read more »

• Michael Halbrook
• 3 responses
•  Channel Analytics

This year at Summit (2010), we tried out a new set of sessions - we held Developer Labs where every attendee got to work on a station provided to them, writing code and testing it so as to walk away having written something valuable to take back home. One focused on how Partners integrate with … Read more »

• Brent Watson
• 2 responses
•  Channel Analytics, Marketing Integration, Web Analytics

I love my job.
I really do.
I’m not just saying this in case my bosses read this.
Maybe not the part about getting up early.  Or having to travel sometimes when I would rather not.
But I do like the fact that I have spent the last 4+ years of my career working closely with a product … Read more »

• Kiran Kairab Ferrandino
• 0 responses
•  Channel Analytics, Marketing Integration, Omniture Business, Online Marketing, Web Analytics

This tip will be especially valuable if you do spot-market advertising, want to determine lift within a market, or understand where you have good market penetration and where it’s lacking.

• David Kirschner
• 0 responses
•  Channel Analytics, Marketing Integration, Migration, Online Marketing, Social Media, Web Analytics

One of the very powerful and commonly-used visualizations in Adobe Insight is the Worksheet visualization. It allows an analyst to create ad hoc metrics and filters. Like a standard spreadsheet, every cell can contain a static value or a formula - including references to other cells. In addition, though, Insight Worksheet cells can contain formulas … Read more »

• Michael Halbrook
• 1 response
•  Channel Analytics